Product Code: ETC7552882 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The India reusable period panties market import shipment experienced a downward trend from 2020 to 2024, with a notable CAGR of -9.5%. The growth rate between 2023 and 2024 saw a significant decline of -32.4%, indicating a pronounced slowdown in market expansion during this period.
The India Reusable Period Panties market is witnessing significant growth due to increasing awareness about sustainable menstrual products and a shift towards eco-friendly alternatives. Consumers are increasingly looking for comfortable, leak-proof, and cost-effective options, driving the demand for reusable period panties in the country. Key players are focusing on product innovation, incorporating features such as moisture-wicking fabrics, odor control, and attractive designs to cater to diverse consumer preferences. The market is also benefiting from the rising trend of period positivity and the push towards reducing plastic waste from disposable menstrual products. With a growing number of women opting for reusable period panties for their convenience and environmental benefits, the market is expected to continue its upward trajectory in India.
The India Reusable Period Panties Market is experiencing significant growth driven by increasing awareness about sustainable menstrual products and environmental concerns. Consumers are increasingly opting for reusable period panties due to their eco-friendly nature, cost-effectiveness, and comfort. The market is witnessing a surge in product innovation with features like moisture-wicking fabrics, leak-proof layers, and stylish designs to cater to diverse consumer preferences. Opportunities lie in expanding product offerings to include different sizes, absorbency levels, and designs to cater to a broader customer base. Collaborations with influencers and social media marketing can help brands reach a wider audience and build brand loyalty. Overall, the India Reusable Period Panties Market presents a promising landscape for growth and innovation.
In the India Reusable Period Panties Market, several challenges are faced, including limited awareness among consumers about the benefits and availability of reusable period panties compared to traditional disposable products. The cultural stigma around discussing menstrual health openly also poses a challenge in promoting these sustainable alternatives. Additionally, the initial cost of reusable period panties is higher than disposable products, which may deter price-sensitive consumers from making the switch. Ensuring consistent quality and durability of the reusable panties to meet the diverse needs of Indian women, including comfort, absorption, and sizing, is crucial for market penetration. Moreover, competition from other sustainable menstrual products and lack of widespread distribution channels further hinder the growth of the reusable period panties market in India.
The India Reusable Period Panties market is primarily driven by increasing awareness about sustainable menstrual hygiene products and a growing trend towards eco-friendly alternatives. Consumers are becoming more conscious of the environmental impact of disposable menstrual products, leading to a shift towards reusable options like period panties. Additionally, the convenience, cost-effectiveness, and comfort offered by reusable period panties are attracting a wider demographic of consumers. The increasing availability and variety of reusable period panties in the Indian market, along with initiatives promoting menstrual health and hygiene, have further fueled the growth of this market. Overall, the demand for India Reusable Period Panties is driven by factors such as sustainability, health consciousness, and affordability.
The Indian government has yet to implement specific policies targeting the Reusable Period Panties market. However, initiatives such as the Swachh Bharat Abhiyan promoting menstrual hygiene, the National Health Mission distributing sanitary products, and the Goods and Services Tax (GST) exempting certain sanitary products from tax could indirectly benefit the market. Moreover, the government`s focus on sustainability and Make in India campaign may encourage domestic production and consumption of reusable period panties. Moving forward, potential regulations on textile waste management and eco-friendly manufacturing practices could impact the market`s growth and sustainability in India.
The India Reusable Period Panties Market is poised for significant growth in the coming years, driven by increasing awareness about sustainable menstrual products and a shift towards eco-friendly alternatives. Consumers are increasingly seeking reusable period panties due to their cost-effectiveness, comfort, and environmental benefits. The market is also benefiting from the growing trend of period positivity and the push for more inclusive and innovative menstrual products. Key players in the industry are focusing on product innovation, expanding distribution channels, and educating consumers about the benefits of reusable period panties. With a large population of menstruating individuals in India and a rising emphasis on sustainability, the market is expected to experience robust growth and gain traction among a wider demographic in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Reusable Period Panties Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Reusable Period Panties Market Revenues & Volume, 2021 & 2031F |
3.3 India Reusable Period Panties Market - Industry Life Cycle |
3.4 India Reusable Period Panties Market - Porter's Five Forces |
3.5 India Reusable Period Panties Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 India Reusable Period Panties Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Reusable Period Panties Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about sustainability and environmental concerns leading to a shift towards reusable period products. |
4.2.2 Growing focus on menstrual health and hygiene in India, driving demand for innovative and comfortable period panties. |
4.2.3 Rising disposable income levels among Indian women, enabling them to opt for premium reusable period panties over traditional disposable products. |
4.3 Market Restraints |
4.3.1 Cultural taboos and lack of awareness about reusable period panties may hinder market penetration. |
4.3.2 Price sensitivity among consumers, as reusable period panties are relatively more expensive upfront compared to disposable options. |
4.3.3 Limited availability and accessibility of reusable period panties in remote or rural areas of India. |
5 India Reusable Period Panties Market Trends |
6 India Reusable Period Panties Market, By Types |
6.1 India Reusable Period Panties Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 India Reusable Period Panties Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 India Reusable Period Panties Market Revenues & Volume, By Brief, 2021- 2031F |
6.1.4 India Reusable Period Panties Market Revenues & Volume, By Bikini, 2021- 2031F |
6.1.5 India Reusable Period Panties Market Revenues & Volume, By Boyshort, 2021- 2031F |
6.1.6 India Reusable Period Panties Market Revenues & Volume, By Hi-Waist, 2021- 2031F |
6.1.7 India Reusable Period Panties Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Reusable Period Panties Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 India Reusable Period Panties Market Revenues & Volume, By Offline, 2021- 2031F |
6.2.3 India Reusable Period Panties Market Revenues & Volume, By Online, 2021- 2031F |
7 India Reusable Period Panties Market Import-Export Trade Statistics |
7.1 India Reusable Period Panties Market Export to Major Countries |
7.2 India Reusable Period Panties Market Imports from Major Countries |
8 India Reusable Period Panties Market Key Performance Indicators |
8.1 Percentage increase in online searches for reusable period panties in India. |
8.2 Number of partnerships with influencers or health organizations to promote reusable period panties. |
8.3 Growth in the number of menstrual hygiene education programs incorporating information about reusable period panties. |
9 India Reusable Period Panties Market - Opportunity Assessment |
9.1 India Reusable Period Panties Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 India Reusable Period Panties Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Reusable Period Panties Market - Competitive Landscape |
10.1 India Reusable Period Panties Market Revenue Share, By Companies, 2024 |
10.2 India Reusable Period Panties Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |