India Smart TV Market (2018-2024)

Market Forecast By Screen Type (Curved and Flat), By Screen Size (32 to 45 inches, 46 to 55 inches, 56 to 65 inches and Above 65 inches), By Resolution (4K UHD TV, Full HD TV and HD Ready), By Technology (LED, OLED, and QLED), By Distribution Channels (Offline and Online), By Regions (Northern, Eastern, Western and Southern) and Competitive Landscape.

Product Code: ETC000502 Publication Date: Jul 2018 Product Type: Report
Publisher: 6Wresearch No. of Pages: 115 No. of Figures: 59 No. of Tables: 9

Latest 2021 Developments

India Smart TV Market witnessed many changes in the recent years, companies launched the range of television featuring artificial intelligence, Thin Q with the introduction of Google assistant, Amazon alexa and airplay2.  There are many other innovations like high dynamic range which enable video content to stream at a wide range of colours and highlights than traditional television.

Mergers and Acquisitions:

  • LG acquired controlling stake in TV advertising measurement start-up Alphonso on 5th January, 2021.
  • Comcast acquired Xumo, a top streaming device on Feb 5th 2020.

Government Initiatives:

The government of Andhra Pradesh is going to digitize its 45,000 schools by installing 10,000 smart televisions which would cost 450-500 crore.

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Rising income level, increasing internet penetration, a growing number of pay-tv subscribers, as well as wide functionalities and features offered by Smart TV vendors, are some of the key factors which are driving the growth of India Smart TV market. With the number of players emerging in this segment and the surge in awareness level, the contribution of the smart TV market to total sales of TVs has increased significantly in the country.

According to 6Wresearch, India's smart TV market size is expected to grow at a CAGR of 30.2% during 2018-24. Households in India are at a cusp of transition and a shift in preference has been witnessed from conventional TV sets to smart TV sets. Changing the lifestyle of the middle-income population is attributed to the rise in income level, increasing awareness, adoption of new technology, and increasing internet penetration. Additionally, government initiatives primarily in tier-II and tier-III cities are some of the key factors which are likely to bolster the growth of the Indian smart TV market forecast period revenues. 

India Smart TV Market
Amongst all the verticals, the residential vertical captured the highest India smart TV market share in 2017. The residential vertical is likely to maintain its dominance over the next few years as well and is likely to witness a relatively higher growth as compared to the commercial vertical.

The India smart TV market report thoroughly covers the Smart TV market by resolution, screen type, screen size, verticals, distribution channels, technology, and regions. The India smart TV market outlook report provides an unbiased and detailed analysis of the India smart TV market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to current and future market dynamics.

India Smart TV Market growth takes place nowadays smart t.v and there are also smart tv vendors. A large amount of investment takes place by media companies like amazon prime, Netflix, and Hotstar pay- tv subscribers. Due to the lifestyle and economy, the smart TV market in India expected to grow more in the forecast period.  India Smart TV Market is based on the residential segment of the largest sector of the smart TV market in India. Now a day the lifestyle of people changing and due to this economy also changing the increase in disposable income and population raised in a middle-class family in India smart TV demand increase based on the population growth in India. The smart TV market having new technology such as thinner, power-efficient, brighter, and lighter in weight. In India, people prefer a flat screen instead of a curved screen TV as the flat screen having better visualization and they don’t face any problems like curved screen TV creates the mirror effect and cover display. A flat TV screen makes it possible to mount the TV on the wall.  

The Maximize Market Research on India smart TV because it carried out the extension of the research according to the market condition. The report is prepared by analyzed the different factors and regions and in-depth analysis of the overall ecosystem and is useful for making different strategic decisions by the key player of the industry. Its important that report analyzed the forecast period and share of the market for the dynamic and future opportunities for the smart TV market. The report is prepared for the different factors and regions of the overall ecosystem. The India smart TV market is expected to gain traction in the upcoming six years owing to changing consumer preferences and an increase in the purchasing power parity along with increased middle-class consumer spending on the procurement of superior electronic products. A spur in the integrated tech capabilities along with increased efficiency of relayed content is further, expected to propel smart TV unit sales in the near future in India. Although the Smart TV market is at a very nascent stage in India but backed by the significant growth of the electronic industry in India, the smart TV market is poised to a healthy growth rate in the coming years. Also, some of the factors such as easy access to credit, significant investments in the domestic electronic companies, and wide usability of online sales owing to a multiplication of growth of the e-commerce industry are projected to be the potential growth drivers of the India smart TV market.

India smart TV market is estimated to gain momentum in the coming years on the back of rising technical up-gradation in the electronics industry. Additionally, the rising replacement of traditional television from smart TVs in the country due to wide innovation is estimated to contribute to product popularity in the market. Further, the rising internet of things has led to stimulates the population to purchase smart TV in order to take advantage of multiple functions such as music streaming and browsing the web These are certain intelligent features which is expected to help in achieving massive market growth of India smart Tv market in the upcoming six years.

India Smart TV market is estimated to gain momentum during the forecast period on the back of the rising growth of our purchasing power of the population not only the urban areas but rural areas also growing with the growing middle-class population and can afford smart TV. The rising in interest to use smart TV with the rising which is likely to make smart TV an ideal product which is estimated to leave a positive impact by bringing in lucrative opportunities for the be investors and is estimated to bolster the progressive growth of the India smart TV market in the coming years.

Key Highlights of the Report:

  • India Smart TV Market Overview
  • India Smart TV Market Outlook
  • India Smart TV Market Forecast
  • Historical data of Global Smart TV Market for the Period 2014-2017
  • Market Size & Forecast of Global Smart TV Market until 2024
  • Historical data of India Smart TV Market Revenues & Volume for the Period 2014-2017
  • Market Size & Forecast of India Smart TV Revenues & Volume Market until 2024
  • Historical data of India Smart TV Market Revenues & Volume, by Screen Types for the Period 2014-2017
  • Market Size & Forecast of India Smart TV Market Revenues & Volume, by Screen Types until 2024
  • Historical data of India Smart TV Market Revenues & Volume, by Screen Size for the Period 2014-2017
  • Market Size & Forecast of India Smart TV Market Revenues & Volume, by Screen Size until 2024
  • Historical data of India Smart TV Market Revenues & Volume, by Resolution for the Period 2014-2017
  • Market Size & Forecast of India Smart TV Market Revenues & Volume, by Resolution until 2024
  • Historical data of India LED Smart TV Market Revenues & Volume for the Period 2014-2017
  • Market Size & Forecast of India LED Smart TV Market Revenues & Volume until 2024
  • Historical data of India OLED Smart TV Market Revenues & Volume for the Period 2014-2017
  • Market Size & Forecast of India OLED Smart TV Market Revenues & Volume until 2024
  • Historical data of India QLED Smart TV Market Revenue for the Period 2014-2017
  • Market Size & Forecast of India QLED Smart TV Market Revenue until 2024
  • Historical data of India Smart TV Distribution Channel Market Revenue for the Period 2014-2017
  • Market Size & Forecast of India Smart TV Distribution Channel Market Revenue until 2024
  • Historical data of India Smart TV Market Revenue by Verticals, during 2014-2017
  • Market Size & Forecast of India Smart TV Vertical Market Revenue until 2024
  • Historical data of India Smart TV Regional Market Revenue for the Period 2014-2017
  • Market Size & Forecast of India Smart TV Market, by Regional Revenues, until 2024
  • Market Dynamics and Opportunities
  • India Smart TV Market Trends and Developments
  • India Smart TV Market Overview on Competitive Landscape
  • India Smart TV Market Share By Players
  • Company Profiles
  • Key Strategic Pointers

Markets Covered

The India smart TV market report provides a detailed analysis of the following market segments:

By Screen Type

  • Curved
  • Flat

By Screen Size

  • 32 to 45 inches
  • 46 to 55 inches
  • 56 to 65 inches
  • Above 65 inches

By Resolution

  • 4K UHD TV
  • Full HD TV
  • HD Ready

By Technology

  • LED
  • OLED
  • QLED

By Distribution Channels

  • Offline
  • Online

By Regions

  • Northern
  • Eastern
  • Southern
  • Western

By Verticals

  • Residential
  • Commercial

1. Executive Summary
2. Introduction
    2.1 Key Highlights of the Report
    2.2 Report Description
    2.3 Market Scope & Segmentation
    2.4 Research Methodology
    2.5 Assumptions
3. Global Smart TV Market Overview
    3.1 Global Smart TV Market Revenues (2014-2024F)
    3.2 Global Smart TV Market Revenue Share, By Regions (2017)
4. India Smart TV Market Overview
    4.1 Overview & Analysis
    4.2 India Smart TV Market Revenues and Volume (2014-2024F)
    4.3 India Smart TV Industry Life Cycle
    4.4 India Smart TV Market Opportunistic Matrix
    4.5 India Smart TV Market Value Chain Analysis
    4.6 India Smart TV Market Porter's Five Forces Model
    4.7 India Smart TV Market Revenue Share, By Screen Type (2017 & 2024F)
    4.8 India Smart TV Market Revenue Share, By Screen Size (2017 & 2024F)
    4.9 India Smart TV Market Revenue Share, By Resolution (2017 & 2024F)
    4.10 India Smart TV Market Revenue Share, By Technology (2017 & 2024F)
    4.11 India Smart TV Market Revenue Share, By Distribution Channels (2017 & 2024F)
    4.12 India Smart TV Market Revenue Share, By Verticals (2017 & 2024F)
    4.13 India Smart TV Market Revenue Share, By Regions (2017 & 2024F)
5. India Smart TV Market Dynamics
    5.1 Impact Analysis
    5.2 Market Drivers
    5.3 Market Restraints
6. India Smart TV Market Trends
7. India Smart TV Market Overview, By Screen Type
    7.1 India Curved Screen Smart TV Market Revenues (2014-2024F)
    7.2 India Flat Screen Smart TV Market Revenues (2014-2024F)
8. India Smart TV Market Overview, By Screen Size
    8.1 India 32-45" Smart TV Market Revenues (2014-2024F)
    8.2 India 46-55" Smart TV Market Revenues (2014-2024F)
    8.3 India 56-65" Smart TV Market Revenues (2014-2024F)
    8.4 India Above 65" Smart TV Market Revenues (2014-2024F)
9. India Smart TV Market Overview, By Technology
    9.1 India LED Smart TV Market Revenues & Volume (2014-2024F)
          9.1.1 India LED Smart TV Market Revenues & Volume, By Resolution (2014-2024F)
          9.1.2 India LED Smart TV Market Price Trend, By Technology (2014-2024F)
    9.2 India OLED Smart TV Market Revenues & Volume (2014-2024F)
          9.2.1 India OLED Smart TV Market Revenues & Volume, By Resolution (2014-2024F)
          9.2.2 India OLED Smart TV Market Price Trend, By Technology (2014-2024F)
    9.3 India QLED Smart TV Market Revenues & Volume (2014-2024F)
          9.3.1 India QLED Smart TV Market Revenues & Volume, By Resolution (2014-2024F)
          9.3.2 India QLED Smart TV Market Price Trend, By Technology (2014-2024F)
10. India Smart TV Market Overview, By Distribution Channels
     10.1 India Smart TV Market Revenues, By Online Distribution Channel (2014-2024F)
     10.2 India Smart TV Market Revenues, By Offline Distribution Channel (2014-2024F)
11. India Smart TV Market Overview, By Verticals
     11.1 Overview & Analysis
     11.2 India Smart TV Residential Market Revenues (2014-2024F)
     11.3 India Smart TV Commercial Market Revenues (2014-2024F)
12. India Smart TV Market Overview, By Regions
     12.1 Overview & Analysis
     12.2 Northern & Southern India Smart TV Market Revenues (2014-2024F)
     12.3 Western & Eastern India Smart TV Market Revenues (2014-2024F)
13. India Smart TV Market Opportunity Assessment
     13.1 India Smart TV Market Opportunity Assessment, By Technology
     13.2 India Smart TV Market Opportunity Assessment, By Screen Size
14. India Smart TV Market Overview - Competitive Landscape
     14.1 India Smart TV Market Revenue Share, By Company
     14.2 Competitive Benchmarking, By Technology
     14.3 Competitive Benchmarking, By Operating Parameters
15. Company Profiles
     15.1 Panasonic India Pvt. Ltd.
     15.2 Samsung India Electronics Pvt. Ltd.
     15.3 LG Electronics India Pvt. Ltd.
     15.4 Sony India Pvt. Ltd.
     15.5 Xiaomi Technology India Pvt. Ltd.
     15.6 Philips India Ltd.
     15.7 Vu Technologies Pvt. Ltd.
     15.8 Intex Technologies
     15.9 Micromax Informatics Ltd.
     15.10 TCL India
16. Key Strategic Pointers
17. Disclaimer

List of Figures
1. Global Smart TV Market Revenues, 2014-2024F ($ Billion)
2. Global Smart TV Revenue Share, By Regions (2017)
3. India Smart TV Market Revenues, 2014-2024F (INR Crores)
4. India Smart TV Market Volume, 2014-2024F (Thousand Units)
5. India Smart TV Market Revenue Share, By Screen Type (2017 & 2024F )
6. India Smart TV Market Revenue Share, By Screen Size (2017 & 2024F )
7. India Smart TV Market Revenue Share, By Resolution (2017)
8. India Smart TV Market Revenue Share, By Resolution (2024F)
9. India Smart TV Market Revenue Share, By Technology (2017)
10. India Smart TV Market Revenue Share, By Technology (2017)
11. India Smart TV Market Revenue Share, By Distribution Channels (2017 & 2024F )
12. India Smart TV Market Revenue Share, By Verticals (2017 & 2024F)
13. India Smart TV Market Revenue Share, By Regions (2017 & 2024F)
14. Internet subscribers in India, 2014-2018E (Million)
15. India Pay-TV Subscribers Base, 2014-2024F (Million)
16. India Annual GDP Growth, 2014-2024F (%)
17. India Curved Screen Smart TV Market Revenues, 2014-2024F (INR Crores)
18. India Curved Screen Smart TV Market Revenue Share (2017 & 2024F)
19. India Flat Screen Smart TV Market Revenues, 2014-2024F (INR Crores)
20. India Flat Screen Smart TV Market Revenue Share (2017 & 2024F)
21. India 32-45" Smart TV Market Revenues, 2014-2024F (INR Crores)
22. India 32-45" Smart TV Market Revenue Share (2017 & 2024F)
23. India 46-55" Smart TV Market Revenues, 2014-2024F (INR Crores)
24. India 46-55" Smart TV Market Revenue Share (2017 & 2024F)
25. India 56-65" Smart TV Market Revenues, 2014-2024F (INR Crores)
26. India 56-65" Smart TV Market Revenue Share (2017 & 2024F)
27. India Above 65" Smart TV Market Revenues, 2014-2024F (INR Crores)
28. India Above 65" Smart TV Market Revenue Share (2017 & 2024F)
29. India LED Smart TV Market Revenues, 2014-2024F (INR Crores)
30. India LED Smart TV Market Volume, 2014-2024F (Thousand Units)
31. India LED HD Smart TV Market Price Trend, 2014-2024F (INR Per Unit)
32. India LED Full HD Smart TV Market Price Trend, 2014-2024F (INR Per Unit)
33. India LED 4K UHD Smart TV Market Price Trend, 2014-2024F (INR Per Unit)
34. India OLED Smart TV Market Revenues, 2014-2024F (INR Crores)
35. India OLED Smart TV Market Volume, 2014-2024F (Thousand Units)
36. India OLED 4K UHD Smart TV Market Price Trend, 2014-2024F (INR Per Unit)
37. India QLED Smart TV Market Revenues, 2014-2024F (INR Crores)
38. India QLED Smart TV Market Volume, 2014-2024F (Thousand Units)
39. India QLED 4K UHD Smart TV Market Price Trend, 2014-2024F (INR Per Unit)
40. India Online Channel Smart TV Market Revenues, 2014-2024F (INR Crores)
41. India Online Channel Smart TV Market Revenue Share (2017 & 2024F)
42. India Offline Channel Smart TV Market Revenues, 2014-2024F (INR Crores)
43. India Offline Channel Smart TV Market Revenue Share (2017 & 2024F)
44. India Residential Smart TV Market Revenues, 2014-2017 (INR Crores)
45. India Residential Smart TV Market Revenues, 2018E-2024F (INR Crores)
46. India Commercial Smart TV Market Revenues, 2014-2017 (INR Crores)
47. India Commercial Smart TV Market Revenues, 2018E-2024F (INR Crores)
48. India Hotel Development, 2017, By No. of Keys
49. India Hotel Development, 2017, By No. of Hotels
50. India City Classification, 2017, By No. of Keys
51. India City Classification, 2017, By No. of Hotels
52. Northern India Smart TV Market Revenues, 2014-2024F (INR Crores)
53. Southern India Smart TV Market Revenues, 2014-2024F (INR Crores)
54. Western India Smart TV Market Revenues, 2014-2024F (INR Crores)
55. Eastern India Smart TV Market Revenues, 2014-2024F (INR Crores)
56. India Smart TV Market Opportunity Matrix, By Technology (2024F)
57. India Smart TV Market Opportunity Matrix, By Screen Size (2024F)
58. India Smart TV Market Revenues, By Companies, 2017 (INR Crores)
59. India Smart TV Market Revenue Share, By Companies (2017)

List of Tables
1. Global Internet Speed Rankings, 2018
2. India LED Smart TV Market Revenues, By Resolution, 2014-2024F (INR Crores)
3. India LED Smart TV Market Volume, By Resolution, 2014-2024F (Thousand Units)
4. India OLED Smart TV Market Revenues, By Resolution, 2014-2024F (INR Crores)
5. India OLED Smart TV Market Volume, By Resolution, 2014-2024F (Thousand Units)
6. India QLED Smart TV Market Revenues, By Resolution, 2014-2024F (INR Crores)
7. India QLED Smart TV Market Volume, By Resolution, 2014-2024F (Thousand Units)
8. List of Proposed Upcoming Skyscrapers in India
9. Key Upcoming Retail Projects in India

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