Latest 2021 Developments

India Smart TV Market witnessed many changes in the recent years, companies launched the range of television featuring artificial intelligence, Thin Q with the introduction of Google assistant, Amazon alexa and airplay2.  There are many other innovations like high dynamic range which enable video content to stream at a wide range of colours and highlights than traditional television.

Mergers and Acquisitions:

• LG acquired controlling stake in TV advertising measurement start-up Alphonso on 5th January, 2021.
• Comcast acquired Xumo, a top streaming device on Feb 5th 2020.

Government Initiatives:

The government of Andhra Pradesh is going to digitize its 45,000 schools by installing 10,000 smart televisions which would cost 450-500 crore.

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Rising income level, increasing internet penetration, a growing number of pay-tv subscribers, as well as wide functionalities and features offered by Smart TV vendors, are some of the key factors which are driving the growth of India Smart TV market. With the number of players emerging in this segment and the surge in awareness level, the contribution of the smart TV market to total sales of TVs has increased significantly in the country.

According to 6Wresearch, India's smart TV market size is expected to grow at a CAGR of 30.2% during 2018-24. Households in India are at a cusp of transition and a shift in preference has been witnessed from conventional TV sets to smart TV sets. Changing the lifestyle of the middle-income population is attributed to the rise in income level, increasing awareness, adoption of new technology, and increasing internet penetration. Additionally, government initiatives primarily in tier-II and tier-III cities are some of the key factors which are likely to bolster the growth of the Indian smart TV market forecast period revenues. 

Amongst all the verticals, the residential vertical captured the highest India smart TV market share in 2017. The residential vertical is likely to maintain its dominance over the next few years as well and is likely to witness a relatively higher growth as compared to the commercial vertical.

The India smart TV market report thoroughly covers the Smart TV market by resolution, screen type, screen size, verticals, distribution channels, technology, and regions. The India smart TV market outlook report provides an unbiased and detailed analysis of the India smart TV market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to current and future market dynamics.

India Smart TV Market growth takes place nowadays smart t.v and there are also smart tv vendors. A large amount of investment takes place by media companies like amazon prime, Netflix, and Hotstar pay- tv subscribers. Due to the lifestyle and economy, the smart TV market in India expected to grow more in the forecast period.  India Smart TV Market is based on the residential segment of the largest sector of the smart TV market in India. Now a day the lifestyle of people changing and due to this economy also changing the increase in disposable income and population raised in a middle-class family in India smart TV demand increase based on the population growth in India. The smart TV market having new technology such as thinner, power-efficient, brighter, and lighter in weight. In India, people prefer a flat screen instead of a curved screen TV as the flat screen having better visualization and they don’t face any problems like curved screen TV creates the mirror effect and cover display. A flat TV screen makes it possible to mount the TV on the wall.  

The Maximize Market Research on India smart TV because it carried out the extension of the research according to the market condition. The report is prepared by analyzed the different factors and regions and in-depth analysis of the overall ecosystem and is useful for making different strategic decisions by the key player of the industry. Its important that report analyzed the forecast period and share of the market for the dynamic and future opportunities for the smart TV market. The report is prepared for the different factors and regions of the overall ecosystem. The India smart TV market is expected to gain traction in the upcoming six years owing to changing consumer preferences and an increase in the purchasing power parity along with increased middle-class consumer spending on the procurement of superior electronic products. A spur in the integrated tech capabilities along with increased efficiency of relayed content is further, expected to propel smart TV unit sales in the near future in India. Although the Smart TV market is at a very nascent stage in India but backed by the significant growth of the electronic industry in India, the smart TV market is poised to a healthy growth rate in the coming years. Also, some of the factors such as easy access to credit, significant investments in the domestic electronic companies, and wide usability of online sales owing to a multiplication of growth of the e-commerce industry are projected to be the potential growth drivers of the India smart TV market.

India smart TV market is estimated to gain momentum in the coming years on the back of rising technical up-gradation in the electronics industry. Additionally, the rising replacement of traditional television from smart TVs in the country due to wide innovation is estimated to contribute to product popularity in the market. Further, the rising internet of things has led to stimulates the population to purchase smart TV in order to take advantage of multiple functions such as music streaming and browsing the web These are certain intelligent features which is expected to help in achieving massive market growth of India smart Tv market in the upcoming six years.

India Smart TV market is estimated to gain momentum during the forecast period on the back of the rising growth of our purchasing power of the population not only the urban areas but rural areas also growing with the growing middle-class population and can afford smart TV. The rising in interest to use smart TV with the rising which is likely to make smart TV an ideal product which is estimated to leave a positive impact by bringing in lucrative opportunities for the be investors and is estimated to bolster the progressive growth of the India smart TV market in the coming years.

Key Highlights of the Report:

• India Smart TV Market Overview
• India Smart TV Market Outlook
• India Smart TV Market Forecast
• Historical data of Global Smart TV Market for the Period 2014-2017
• Market Size & Forecast of Global Smart TV Market until 2024
• Historical data of India Smart TV Market Revenues & Volume for the Period 2014-2017
• Market Size & Forecast of India Smart TV Revenues & Volume Market until 2024
• Historical data of India Smart TV Market Revenues & Volume, by Screen Types for the Period 2014-2017
• Market Size & Forecast of India Smart TV Market Revenues & Volume, by Screen Types until 2024
• Historical data of India Smart TV Market Revenues & Volume, by Screen Size for the Period 2014-2017
• Market Size & Forecast of India Smart TV Market Revenues & Volume, by Screen Size until 2024
• Historical data of India Smart TV Market Revenues & Volume, by Resolution for the Period 2014-2017
• Market Size & Forecast of India Smart TV Market Revenues & Volume, by Resolution until 2024
• Historical data of India LED Smart TV Market Revenues & Volume for the Period 2014-2017
• Market Size & Forecast of India LED Smart TV Market Revenues & Volume until 2024
• Historical data of India OLED Smart TV Market Revenues & Volume for the Period 2014-2017
• Market Size & Forecast of India OLED Smart TV Market Revenues & Volume until 2024
• Historical data of India QLED Smart TV Market Revenue for the Period 2014-2017
• Market Size & Forecast of India QLED Smart TV Market Revenue until 2024
• Historical data of India Smart TV Distribution Channel Market Revenue for the Period 2014-2017
• Market Size & Forecast of India Smart TV Distribution Channel Market Revenue until 2024
• Historical data of India Smart TV Market Revenue by Verticals, during 2014-2017
• Market Size & Forecast of India Smart TV Vertical Market Revenue until 2024
• Historical data of India Smart TV Regional Market Revenue for the Period 2014-2017
• Market Size & Forecast of India Smart TV Market, by Regional Revenues, until 2024
• Market Dynamics and Opportunities
• India Smart TV Market Trends and Developments
• India Smart TV Market Overview on Competitive Landscape
• India Smart TV Market Share By Players
• Company Profiles
• Key Strategic Pointers

Markets Covered

The India smart TV market report provides a detailed analysis of the following market segments:

By Screen Type

• Curved
• Flat

By Screen Size

• 32 to 45 inches
• 46 to 55 inches
• 56 to 65 inches
• Above 65 inches

By Resolution

• 4K UHD TV
• Full HD TV
• HD Ready

By Technology

• LED
• OLED
• QLED

By Distribution Channels

• Offline
• Online

By Regions

• Northern
• Eastern
• Southern
• Western

By Verticals

• Residential
• Commercial