| Product Code: ETC7554080 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Social Listening Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Social Listening Market Revenues & Volume, 2021 & 2031F |
3.3 India Social Listening Market - Industry Life Cycle |
3.4 India Social Listening Market - Porter's Five Forces |
3.5 India Social Listening Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 India Social Listening Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of social media platforms in India, leading to a higher demand for social listening services. |
4.2.2 Growth in digital marketing activities by businesses in India, driving the need for social listening tools to understand consumer insights. |
4.2.3 Rising awareness among Indian businesses about the importance of monitoring and analyzing social media conversations for brand reputation management. |
4.3 Market Restraints |
4.3.1 Lack of standardization and regulation in the social listening market in India, leading to varied quality of services and data accuracy. |
4.3.2 Data privacy concerns and regulations impacting the collection and analysis of social media data. |
4.3.3 Limited understanding and expertise among businesses in India on how to effectively utilize social listening insights for decision-making. |
5 India Social Listening Market Trends |
6 India Social Listening Market, By Types |
6.1 India Social Listening Market, By Industry Vertical |
6.1.1 Overview and Analysis |
6.1.2 India Social Listening Market Revenues & Volume, By Industry Vertical, 2021- 2031F |
6.1.3 India Social Listening Market Revenues & Volume, By BFSI, 2021- 2031F |
6.1.4 India Social Listening Market Revenues & Volume, By Retail & E-commerce, 2021- 2031F |
6.1.5 India Social Listening Market Revenues & Volume, By IT & Telecom, 2021- 2031F |
6.1.6 India Social Listening Market Revenues & Volume, By Media & Entertainment, 2021- 2031F |
6.1.7 India Social Listening Market Revenues & Volume, By Other Industry Verticals (Education, Travel & Hospitality, Healthcare etc.), 2021- 2031F |
7 India Social Listening Market Import-Export Trade Statistics |
7.1 India Social Listening Market Export to Major Countries |
7.2 India Social Listening Market Imports from Major Countries |
8 India Social Listening Market Key Performance Indicators |
8.1 Sentiment analysis accuracy: Measure the accuracy of sentiment analysis conducted by social listening tools to assess their effectiveness in understanding consumer sentiments. |
8.2 Engagement rate improvement: Track the improvement in customer engagement metrics on social media platforms after implementing insights gained from social listening. |
8.3 Brand sentiment shift: Monitor the change in brand sentiment over time using social listening data to gauge the impact of marketing strategies and campaigns. |
9 India Social Listening Market - Opportunity Assessment |
9.1 India Social Listening Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 India Social Listening Market - Competitive Landscape |
10.1 India Social Listening Market Revenue Share, By Companies, 2024 |
10.2 India Social Listening Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |