| Product Code: ETC7556034 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of men`s underwear in India continued to show strong growth in 2024, with top exporting countries being Bangladesh, Vietnam, Sri Lanka, China, and Turkey. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 33.71% from 2020 to 2024 and a growth rate of 36.32% in 2023-24 highlight the increasing demand for quality men`s underwear in the Indian market. Manufacturers and retailers should take note of these trends to capitalize on the opportunities presented in the growing Indian underwear market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Underwear for Men Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Underwear for Men Market Revenues & Volume, 2021 & 2031F |
3.3 India Underwear for Men Market - Industry Life Cycle |
3.4 India Underwear for Men Market - Porter's Five Forces |
3.5 India Underwear for Men Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Underwear for Men Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
4 India Underwear for Men Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in India |
4.2.2 Growing awareness about hygiene and health among men |
4.2.3 Shift towards premium and branded underwear products |
4.2.4 Rising fashion consciousness among men |
4.2.5 Expansion of e-commerce platforms facilitating easy access to a wide range of underwear options |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in a price-sensitive market like India |
4.3.2 Presence of counterfeit products impacting consumer trust |
4.3.3 Cultural norms influencing preferences towards traditional styles |
4.3.4 Competition from unorganized sector affecting market penetration |
4.3.5 Challenges in distribution and reaching remote areas in India |
5 India Underwear for Men Market Trends |
6 India Underwear for Men Market, By Types |
6.1 India Underwear for Men Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Underwear for Men Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 India Underwear for Men Market Revenues & Volume, By Briefs, 2021- 2031F |
6.1.4 India Underwear for Men Market Revenues & Volume, By Boxer Brief, 2021- 2031F |
6.1.5 India Underwear for Men Market Revenues & Volume, By Trunks, 2021- 2031F |
6.1.6 India Underwear for Men Market Revenues & Volume, By Boxers, 2021- 2031F |
6.1.7 India Underwear for Men Market Revenues & Volume, By Others, 2021- 2031F |
6.2 India Underwear for Men Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 India Underwear for Men Market Revenues & Volume, By Cotton, 2021- 2031F |
6.2.3 India Underwear for Men Market Revenues & Volume, By Polyester, 2021- 2031F |
6.2.4 India Underwear for Men Market Revenues & Volume, By Modal, 2021- 2031F |
6.2.5 India Underwear for Men Market Revenues & Volume, By Nylon, 2021- 2031F |
6.2.6 India Underwear for Men Market Revenues & Volume, By Others, 2021- 2031F |
7 India Underwear for Men Market Import-Export Trade Statistics |
7.1 India Underwear for Men Market Export to Major Countries |
7.2 India Underwear for Men Market Imports from Major Countries |
8 India Underwear for Men Market Key Performance Indicators |
8.1 Average selling price of men's underwear |
8.2 Number of new product launches and innovations in the market |
8.3 Growth in online sales of men's underwear |
8.4 Consumer satisfaction and repeat purchase rate for men's underwear brands |
8.5 Adoption rate of premium and branded men's underwear products |
9 India Underwear for Men Market - Opportunity Assessment |
9.1 India Underwear for Men Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Underwear for Men Market Opportunity Assessment, By Fabric, 2021 & 2031F |
10 India Underwear for Men Market - Competitive Landscape |
10.1 India Underwear for Men Market Revenue Share, By Companies, 2024 |
10.2 India Underwear for Men Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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