India Wallpaper Market (2025-2031) | Forecast, Revenue, Industry, Companies, Outlook, Size, Analysis, Value, Growth, Share, Trends
Market Forecast By Wallpaper Type (Vinyl Wallpaper, Non-woven Wallpaper, Paper-based Wallpaper, Fabric Wallpaper, Other Wallpaper Types), By Application (Commercial, Non-commercial) And Competitive Landscape
| Product Code: ETC065083 | Publication Date: Feb 2025 | Updated Date: Feb 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India Wallpaper Market Competition 2023
India Wallpaper market currently, in 2023, has witnessed an HHI of 5470, Which has increased moderately as compared to the HHI of 3013 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
India Export Potential Assessment For Wallpaper Market (Values in USD Thousand)
Topics Covered in the India Wallpaper Market Report
India Wallpaper Market report thoroughly covers the market By Wallpaper Type, and By Application. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
India Wallpaper Market Synopsis
The India wallpaper market has witnessed steady growth over the past few years, driven by increasing urbanization, rising disposable income, and a growing preference for aesthetically appealing home and office interiors. Wallpapers serve as a versatile alternative to traditional wall paints, offering a wide range of designs, textures, and customization options. The market is divided into segments based on material type, design, and end-user applications, catering to both residential and commercial spaces.
According to 6Wresearch, the India Wallpaper Market is anticipated to grow at a CAGR of 5.7% during the forecast period 2025-2031. Several factors contribute to the growth of the wallpaper market in India. Key drivers include the rising popularity of premium and luxury home décor, advancements in wallpaper manufacturing technology, and the advent of peel-and-stick wallpapers, which simplify installation and removal. Additionally, the influence of global interior design trends and the increased presence of organized retail channels have boosted consumer accessibility to diverse wallpaper collections. Demand has also surged due to the growing emphasis on personalized interior aesthetics in the India Wallpaper Market growth.
Despite its growth trajectory, the India wallpaper market faces notable challenges. High initial costs compared to traditional paints deter price-sensitive consumers, particularly in rural areas. Environmental concerns over the use of certain synthetic materials in wallpaper production also pose a challenge, pushing manufacturers to adopt sustainable practices. Furthermore, limited consumer awareness about wallpaper durability and maintenance can hinder adoption rates, especially in humidity-prone regions where wear and tear can be a concern.
India Wallpaper Market Trends
The India Wallpaper market is witnessing several notable trends that are shaping its future trajectory. There is an increasing focus on sustainable and organic Wallpaper, driven by heightened consumer awareness and the demand for eco-friendly products. Innovations in textile production, such as using recycled fibers and advanced spinning technologies, are also gaining traction. Furthermore, digital transformation within the supply chain is enabling better traceability, transparency, and efficiency, ensuring compliance with sustainability standards.
Investment Opportunities in the India Wallpaper Market
The India Wallpaper market presents a range of attractive investment opportunities. Companies investing in sustainable Wallpaper processing have potential to capitalize on the growing demand for responsibly manufactured. Additionally, ventures focusing on technological advancements in manufacturing, including automation and environmentally friendly dyeing techniques, are well-positioned for long-term growth. Opportunities also exist in developing robust recycling systems for Wallpaper-based materials, thereby aligning with the circular economy model.
Leading Players in the India Wallpaper Market
The India wallpaper market is shaped by a mix of domestic and international players, each contributing to its dynamic growth and competitive landscape. Prominent companies like Marshalls, Nilaya by Asian Paints, and Arte Espina dominate the industry with their innovative designs and premium product offerings. International brands such as York Wallcoverings and Wallquest have also established a significant presence, catering to the evolving preferences of Indian consumers.
Government Regulations
Government regulations play a vital role in shaping the India Wallpaper market. India has implemented strict sustainability standards to reduce the environmental impact of the industry, including measures to promote organic and fair-trade Wallpaper. Policies supporting waste management and recycling in the sector further emphasize the commitment to eco-responsibility. Additionally, compliance with Union directives on manufacturing and trade reinforces the need for adherence to stringent quality, labor, and environmental guidelines.
Future Insights of the India Wallpaper Market
The future of the India Wallpaper market is poised for transformation, driven by the interplay between sustainability initiatives, innovation, and evolving consumer preferences. Advancements in technology are likely to improve the quality Wallpaper, reducing costs and increasing accessibility. Enhanced supply chain digitization will deliver greater traceability and sustainability assurances, further building consumer trust. The market is expected to see increased investment in circular economy practices, including recycling and the development of reusable Wallpaper products.
Market Segmentation Analysis
The report offers a comprehensive study of the subsequent market segments and their leading categories.
Vinyl wallpaper to Dominate the Market- By Wallpaper Type
According to Ashutosh, Senior Research Analyst, 6Wresearch, Vinyl wallpaper is one of the most popular choices in the market due to its durability, versatility, and ease of maintenance. This type of wallpaper is made from a paper or fabric backing coated with a layer of vinyl, which makes it highly resistant to moisture, stains, and wear.
The commercial segment to Dominate the Market- By Type
The commercial segment includes offices, hotels, retail spaces, and other professional environments where wallpapers are selected for their ability to create a contemporary and sophisticated ambiance. Durability and easy maintenance are significant considerations in this segment.
Key Attractiveness of the Report
- 10 Years of Market Numbers.
- Historical Data Starting from 2021 to 2024
- Base Year 2024
- Forecast Data until 2031
- Key Performance Indicators Impacting the Market
- Major Upcoming Developments and Projects
Key Highlights of the Report:
- India Wallpaper Market Outlook
- Market Size of India Wallpaper Market, 2024
- Forecast of India Wallpaper Market, 2031
- Historical Data and Forecast of India Wallpaper Revenues & Volume for the Period 2021-2031
- India Wallpaper Market Trend Evolution
- India Wallpaper Market Drivers and Challenges
- India Wallpaper Price Trends
- India Wallpaper Porter's Five Forces
- India Wallpaper Industry Life Cycle
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Mining Technology for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Surface Mining for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Strip Mining for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Auger Mining for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Open-pit Mining for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Mountain Removal Mining for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Underground Mining for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Room & Pillar for the Period 2021-2031
- Historical Data and Forecast of India Surface Mining Wallpaper Market Revenues & Volume By Longwall Mining for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Application for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Thermal Power Generation for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Steel Manufacturing for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Cement Manufacturing for the Period 2021-2031
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Others for the Period 2021-2031
- India Wallpaper Import Export Trade Statistics
- Market Opportunity Assessment By Wallpaper Type
- Market Opportunity Assessment By Type
- India Wallpaper Top Companies Market Share
- India Wallpaper Competitive Benchmarking By Technical and Operational Parameters
- India Wallpaper Company Profiles
- India Wallpaper Key Strategic Recommendations
Markets Covered
The report provides a detailed analysis of the following market segments
By Wallpaper Type
- Vinyl Wallpaper
- Non-Woven Wallpaper
- Paper-Based Wallpaper
- Fabric Wallpaper
- Other Wallpaper Types
By Application
- Commercial
- Non-Commercial
India Wallpaper Market (2025-2031): FAQs
The growth of the India Wallpaper market is primarily driven by the rising demand across multiple industries.
Despite its growth, the India Wallpaper market faces several significant challenges. One notable issue is the high cost of raw materials and production processes, which can limit accessibility for smaller manufacturers.
Several emerging trends are expected to shape the future of the India Wallpaper market. Chief among these is the increasing adoption of sustainable practices, with a focus on eco-friendly production methods.
The machinery segment currently leads production in the India Wallpaper market. Its dominance stems from the material’s critical role in manufacturing high-performance equipment that requires durability and thermal stability.
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 India Wallpaper Market Overview |
| 3.1 India Country Macro Economic Indicators |
| 3.2 India Wallpaper Market Revenues & Volume, 2021 & 2031F |
| 3.3 India Wallpaper Market - Industry Life Cycle |
| 3.4 India Wallpaper Market - Porter's Five Forces |
| 3.5 India Wallpaper Market Revenues & Volume Share, By Wallpaper Type, 2021 & 2031F |
| 3.6 India Wallpaper Market Revenues & Volume Share, By Application, 2021 & 2031F |
| 4 India Wallpaper Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 India Wallpaper Market Trends |
| 6 India Wallpaper Market, By Types |
| 6.1 India Wallpaper Market, By Wallpaper Type |
| 6.1.1 Overview and Analysis |
| 6.1.2 India Wallpaper Market Revenues & Volume, By Wallpaper Type, 2021-2031F |
| 6.1.3 India Wallpaper Market Revenues & Volume, By Vinyl Wallpaper, 2021-2031F |
| 6.1.4 India Wallpaper Market Revenues & Volume, By Non-woven Wallpaper, 2021-2031F |
| 6.1.5 India Wallpaper Market Revenues & Volume, By Paper-based Wallpaper, 2021-2031F |
| 6.1.6 India Wallpaper Market Revenues & Volume, By Fabric Wallpaper, 2021-2031F |
| 6.1.7 India Wallpaper Market Revenues & Volume, By Other Wallpaper Types, 2021-2031F |
| 6.2 India Wallpaper Market, By Application |
| 6.2.1 Overview and Analysis |
| 6.2.2 India Wallpaper Market Revenues & Volume, By Commercial, 2021-2031F |
| 6.2.3 India Wallpaper Market Revenues & Volume, By Non-commercial, 2021-2031F |
| 7 India Wallpaper Market Import-Export Trade Statistics |
| 7.1 India Wallpaper Market Export to Major Countries |
| 7.2 India Wallpaper Market Imports from Major Countries |
| 8 India Wallpaper Market Key Performance Indicators |
| 9 India Wallpaper Market - Opportunity Assessment |
| 9.1 India Wallpaper Market Opportunity Assessment, By Wallpaper Type, 2021 & 2031F |
| 9.2 India Wallpaper Market Opportunity Assessment, By Application, 2021 & 2031F |
| 10 India Wallpaper Market - Competitive Landscape |
| 10.1 India Wallpaper Market Revenue Share, By Companies, 2024 |
| 10.2 India Wallpaper Market Competitive Benchmarking, By Operating and Technical Parameters |
| 11 Company Profiles |
| 12 Recommendations |
| 13 Disclaimer |
Market Forecast By Wallpaper Type (Vinyl Wallpaper, Non-woven Wallpaper, Paper-based Wallpaper, Fabric Wallpaper, Other Wallpaper Types), By Application (Commercial, Non-commercial) And Competitive Landscape
| Product Code: ETC065083 | Publication Date: Aug 2023 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Topics Covered in the India Wallpaper Market
India Wallpaper Market report thoroughly covers the market by wallpaper type and by application. The market outlook report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
India Wallpaper Market Synopsis
India Wallpaper Market is estimated to surge in the coming years on the back of increasing demand from residential and commercial customers, manufacturers are introducing innovative designs every year. Furthermore, this growth can be attributed to factors such as rapid urbanization and changing lifestyle trends. Increasing disposable incomes of the population enabling them to change to premium quality and latest designed wallpapers to enhance home interior. This is one of the factors securing high product demand simultaneously market growth.
According to 6Wresearch, the India Wallpaper Market size is projected to surge at a CAGR of 4.75% during the forecast period 2023-2029 and it will reach USD 521.83 Million. The market growth is influenced by various aspects like, changing lifestyle, rapid urbanization, and growing middle class income level. Additionally, Increase in Infrastructure Development & Renovation Projects – Increased development in infrastructure activities such as road construction projects or public housing projects have led to more opportunities for wallpaper suppliers in India. There has also been an increase in renovation activity leading to demand for various types of wallcoverings which further provides new business opportunities for wallpaper suppliers & manufacturers. However, one major challenge that limits the growth of this industry is high cost involved due to its labour-intensive process including fine printing technology used by most wallpaper manufactures. Price sensitivity remains a key factor hampering sales margins especially when competing against other interior decor products like paints etc. these are some major challenges that impede the market growth. Despite these challenges, market is still gaining momentum with the rising population and increasing per capita income levels, there has been a considerable rise in demand for luxury goods such as designer wallpapers due its aesthetic appeal & long lasting charm added with customization options available these days.
Some Ongoing Trends of the India Wallpaper Market
Growing Demand for Customized Design Solutions – With emergence of digital printing technology, demand for customized design solutions providing unique looks is on rise which offers creative freedom giving out different styles compared to traditional ones. Digital Printing Technology Gaining Momentum – Rising awareness about ecofriendly materials, less wastage associated with digital printing along with quick turnaround time due to use automated machines makes them attractive option amongst all other processes. Emerging Preference for Eco Friendly Products–Due To environmental concerns people are now increasingly looking into products made up from natural based biodegradable ingredients like PVC free papers etc.
COVID-19 influence on the India Wallpaper Market
The COVID-19 pandemic had left an adverse impact on the India Wallpaper Market which is a part of the Asia Pacific Wallpaper Market. during the pandemic phase, the market witnesses a downfall underpinned by interruptions in the supply chain, labour shortages, and reduction in the consumer spending. The lockdowns imposed by the government to cease the prevalence of virus spread, as a result, temporary halt in construction and interior decoration projects was seen, which had impacted the wallpaper’s demand. All these measures had caused the disturbance in the product demand, led to a major decline in the market growth.
Key Players of the India Wallpaper Market
Key players in the India Wallpaper Market are mentioned below in the list:
- Asian Paints
- Nilaya by Asian Paints
- D'décor
- Marshalls
- Excel Wallpapers
They have introduced a wide range of wallpaper designs, materials, and patterns to suit various tastes, ensuring that consumers have access to a diverse array of options.
Government Initiatives introduced in the India Wallpaper Market
As per the government’s initiatives, market is positively gaining traction and is estimated to surge over the years. The 'Make in India' aims to boost the domestic manufacturing to reduce the import dependency, this has resulted in an increased manufacturing of home furnishing products, including wallpaper. Additionally, the government is providing financial incentives and subsidies to encourage manufacturers to produce eco-friendly and sustainable wallpaper materials. With this, the government has simplified the import and export procedures to facilitate seamless flow of raw materials and finished products. The government's focus on infrastructure development and the construction sector has indirectly creating favourable opportunity for the wallpaper market, as increased construction activity across the country leads to a surge in the demand for interior decoration products, including wallpapers.
Market Analysis by Wallpaper Type
According to Nitesh Kumar, Research Manager, 6Wresearch, the demand for non-woven wallpapers in the India Wallpaper Market is likely to surge as consumers give preference to durability, ease of installation, and design versatility. While other wallpapers are gaining traction, depending on the customer preferences.
Market Analysis by Application
Based on the application, the non-commercial segment is currently witnessing a high India Wallpaper Market share owing to, there has been a high adoption rate of wallpapers in the residential sector, as consumers are willing to invest in improving their house interior. Nevertheless, commercial segment has also been increasing wallpaper adoption in the country, with the growing demand from expanding hospitality sector.
Key attractiveness of the report
- COVID-19 Impact on the Market.
- 10 Years Market Numbers.
- Historical Data Starting from 2019 to 2022.
- Base Year: 2022.
- Forecast Data until 2029.
- Key Performance Indicators Impacting the Market.
- Major Upcoming Developments and Projects.
Key Highlights of the Report:
- India Wallpaper Market Outlook
- Market Size of India Wallpaper Market, 2022
- Forecast of India Wallpaper Market, 2029
- Historical Data and Forecast of India Wallpaper Revenues & Volume for the Period 2019 - 2029
- India Wallpaper Market Trend Evolution
- India Wallpaper Market Drivers and Challenges
- India Wallpaper Price Trends
- India Wallpaper Porter's Five Forces
- India Wallpaper Industry Life Cycle
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Wallpaper Type for the Period 2019 - 2029
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Vinyl Wallpaper for the Period 2019 - 2029
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Non-woven Wallpaper for the Period 2019 - 2029
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Paper-based Wallpaper for the Period 2019 - 2029
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Fabric Wallpaper for the Period 2019 - 2029
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Other Wallpaper Types for the Period 2019 - 2029
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Application for the Period 2019 - 2029
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Commercial for the Period 2019 - 2029
- Historical Data and Forecast of India Wallpaper Market Revenues & Volume By Non-commercial for the Period 2019 - 2029
- India Wallpaper Import Export Trade Statistics
- Market Opportunity Assessment By Wallpaper Type
- Market Opportunity Assessment By Application
- India Wallpaper Top Companies Market Share
- India Wallpaper Competitive Benchmarking By Technical and Operational Parameters
- India Wallpaper Company Profiles
- India Wallpaper Key Strategic Recommendations
Market Covered
The report offers a comprehensive study of the subsequent market segments:
By Wallpaper Type
- Vinyl Wallpaper
- Non-Woven Wallpaper
- Paper-Based Wallpaper
- Fabric Wallpaper
- Other Wallpaper Types
By Application
- Commercial
- Non-Commercial
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