Product Code: ETC228264 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The India watches and accessories market import shipment demonstrated robust growth between 2020-2024, with a notable CAGR of 60.3%. Momentum remained strong, as evidenced by a growth rate of 44.6% between 2023 and 2024, indicating a sustained expansion trend in the market.
The India watches and accessories market is a significant segment of the country`s fashion and lifestyle industry. Watches and accessories, such as wristwatches, smartwatches, and watch bands, are popular fashion accessories and timekeeping devices. The market is driven by factors such as changing fashion trends, increasing disposable income, and the desire for stylish and functional timepieces. Key players in the market include watch manufacturers, fashion brands, and retailers offering a wide range of watches and accessories to cater to diverse consumer preferences.
The India watches and accessories market is influenced by several key drivers. Firstly, the increasing disposable income and rising middle-class population drive the demand for fashion and luxury accessories, including watches. Watches are no longer just functional timepieces; they have become a style statement and a reflection of one`s personality. Secondly, the growth of the e-commerce sector and the proliferation of online retail platforms have made watches and accessories more accessible to consumers across the country. Online shopping offers a wide range of options, competitive pricing, and convenience, contributing to the market`s expansion. Additionally, the expansion of organized retail and the presence of international watch brands in India have elevated the market`s competitiveness and brand diversity. The demand for smartwatches and wearable technology also influences the market, as consumers seek innovative and tech-savvy accessories.
The India watches and accessories market faces specific challenges. Firstly, the growing popularity of smartwatches and wearable technology can impact traditional watch sales. Watch manufacturers need to adapt to changing consumer preferences and incorporate technological features into their products. Secondly, price sensitivity in the market can affect sales of luxury and premium watches. Manufacturers must offer a diverse range of watches at various price points to cater to a wide consumer base.
The India watches and accessories market faced challenges during the Covid-19 pandemic. With retail stores closed and restrictions on non-essential purchases, the market experienced a decline in sales. However, the market witnessed an increase in online sales of watches and accessories as consumers shifted to e-commerce platforms during lockdowns. The growing popularity of online shopping and the gradual reopening of retail stores contributed to the market`s recovery. The India watches and accessories market is expected to witness steady growth in the post-pandemic period, driven by lifestyle changes and consumer preferences for fashion and luxury accessories.
The India watches and accessories market is served by various national and international brands offering a diverse range of watches and accessories. Some notable players in this sector include Titan Company Limited, Fossil Group, Inc., Casio India Co. Pvt. Ltd., and Timex Group India Limited. These companies provide a wide selection of watches for different consumer segments, including fashion, sports, and luxury. Their focus on design, technology, and marketing strategies has made them key players in the watches and accessories market in India.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Watches and Accessories Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Watches and Accessories Market Revenues & Volume, 2021 & 2031F |
3.3 India Watches and Accessories Market - Industry Life Cycle |
3.4 India Watches and Accessories Market - Porter's Five Forces |
3.5 India Watches and Accessories Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 India Watches and Accessories Market Revenues & Volume Share, By Product Design Type, 2021 & 2031F |
3.7 India Watches and Accessories Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 India Watches and Accessories Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.9 India Watches and Accessories Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 India Watches and Accessories Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the Indian population |
4.2.2 Growing fashion consciousness and preference for accessories |
4.2.3 Rising demand for luxury and premium watches |
4.2.4 Adoption of e-commerce platforms for purchasing watches and accessories |
4.3 Market Restraints |
4.3.1 Competition from counterfeit products and unauthorized sellers |
4.3.2 Economic uncertainties impacting consumer spending |
4.3.3 High import duties and taxes on luxury watches |
4.3.4 Seasonal fluctuations in demand for watches and accessories |
5 India Watches and Accessories Market Trends |
6 India Watches and Accessories Market, By Types |
6.1 India Watches and Accessories Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 India Watches and Accessories Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 India Watches and Accessories Market Revenues & Volume, By Watches, 2021-2031F |
6.1.4 India Watches and Accessories Market Revenues & Volume, By Accessories, 2021-2031F |
6.2 India Watches and Accessories Market, By Product Design Type |
6.2.1 Overview and Analysis |
6.2.2 India Watches and Accessories Market Revenues & Volume, By Square Watches, 2021-2031F |
6.2.3 India Watches and Accessories Market Revenues & Volume, By Rectangular Watches (Tank), 2021-2031F |
6.2.4 India Watches and Accessories Market Revenues & Volume, By Round Watches, 2021-2031F |
6.2.5 India Watches and Accessories Market Revenues & Volume, By Others (Tonneau, Cushion, Asymmetrical), 2021-2031F |
6.3 India Watches and Accessories Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 India Watches and Accessories Market Revenues & Volume, By Male, 2021-2031F |
6.3.3 India Watches and Accessories Market Revenues & Volume, By Female, 2021-2031F |
6.3.4 India Watches and Accessories Market Revenues & Volume, By Kids, 2021-2031F |
6.4 India Watches and Accessories Market, By Price Range |
6.4.1 Overview and Analysis |
6.4.2 India Watches and Accessories Market Revenues & Volume, By Premium, 2021-2031F |
6.4.3 India Watches and Accessories Market Revenues & Volume, By Mid Range, 2021-2031F |
6.4.4 India Watches and Accessories Market Revenues & Volume, By Economic, 2021-2031F |
6.5 India Watches and Accessories Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 India Watches and Accessories Market Revenues & Volume, By Mono-brand Stores, 2021-2031F |
6.5.3 India Watches and Accessories Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.5.4 India Watches and Accessories Market Revenues & Volume, By Direct Sales, 2021-2031F |
6.5.5 India Watches and Accessories Market Revenues & Volume, By Online Retail Stores, 2021-2031F |
6.5.6 India Watches and Accessories Market Revenues & Volume, By Others, 2021-2031F |
7 India Watches and Accessories Market Import-Export Trade Statistics |
7.1 India Watches and Accessories Market Export to Major Countries |
7.2 India Watches and Accessories Market Imports from Major Countries |
8 India Watches and Accessories Market Key Performance Indicators |
8.1 Average order value (AOV) for watches and accessories |
8.2 Conversion rate of website visitors to customers |
8.3 Average time spent on e-commerce platforms for watch shopping |
8.4 Social media engagement rate for watch brands |
8.5 Customer satisfaction score for after-sales services |
9 India Watches and Accessories Market - Opportunity Assessment |
9.1 India Watches and Accessories Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 India Watches and Accessories Market Opportunity Assessment, By Product Design Type, 2021 & 2031F |
9.3 India Watches and Accessories Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.4 India Watches and Accessories Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.5 India Watches and Accessories Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 India Watches and Accessories Market - Competitive Landscape |
10.1 India Watches and Accessories Market Revenue Share, By Companies, 2024 |
10.2 India Watches and Accessories Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |