| Product Code: ETC178003 | Publication Date: Jul 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India`s yerba mate import market in 2024 saw significant growth, with top exporting countries including Vietnam, Sri Lanka, and Indonesia, alongside traditional producers like Argentina. High Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 25.85% from 2020-24 underscores the rising popularity of yerba mate in India. The exceptional growth rate of 187.0% from 2023-24 indicates a potential surge in demand, making it a sector to watch for future market developments.
India is emerging as a significant market for Yerba Mate, thanks to the growing trend of health and wellness drinks in the country. The consumption of tea, coffee and other beverages has increased significantly as compared to traditional hot beverages like milk or jaljeera. This has opened up opportunities for Yerba Mate manufacturers to tap into this new demographic with their range of products.
Increasing preference for natural beverages, growing consumer awareness about the health benefits of yerba mate such as boosting energy levels, improved digestion, and weight loss are key factors driving the growth of the India Yerba Mate Market. Additionally, surging consumption of herbal tea among youth coupled with growing popularity via internet marketing has further stimulated the demand for this product in India. Growing urbanization and rising disposable income have also contributed positively towards its demand within the country over recent years. Moreover, easy availability through multiple distribution channels including e-commerce platforms is another factor anticipated to support its sales in near future..
High prices due to limited production capacities and rising raw material costs can put off potential customers from making purchases leading to low revenue realization by companies operating in this segment. Low presence across retail stores can be an issue since it limits chances for potential customers discovering these brands and buying them easily.
Few key players dominating this space includes Organic Argentina SRL ,Guayaki Sustainable Rainforest Products ,Yachak Organic LLC ,Garden Greens Co Pvt Ltd and Eterna Verde (EV)
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Yerba Mate Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Yerba Mate Market Revenues & Volume, 2020 & 2030F |
3.3 India Yerba Mate Market - Industry Life Cycle |
3.4 India Yerba Mate Market - Porter's Five Forces |
3.5 India Yerba Mate Market Revenues & Volume Share, By Type, 2020 & 2030F |
3.6 India Yerba Mate Market Revenues & Volume Share, By Applications, 2020 & 2030F |
3.7 India Yerba Mate Market Revenues & Volume Share, By Distribution Channel, 2020 & 2030F |
4 India Yerba Mate Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness and awareness among consumers in India regarding the benefits of yerba mate. |
4.2.2 Growing demand for natural and organic products in the Indian market. |
4.2.3 Rising disposable income levels leading to higher spending on premium and health-oriented beverages. |
4.3 Market Restraints |
4.3.1 Limited awareness and familiarity with yerba mate in the Indian market. |
4.3.2 Competition from well-established traditional beverages like tea and coffee. |
4.3.3 Challenges in distribution and supply chain management for yerba mate products in India. |
5 India Yerba Mate Market Trends |
6 India Yerba Mate Market, By Types |
6.1 India Yerba Mate Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Yerba Mate Market Revenues & Volume, By Type, 2020-2030F |
6.1.3 India Yerba Mate Market Revenues & Volume, By Powder, 2020-2030F |
6.1.4 India Yerba Mate Market Revenues & Volume, By Concentrate, 2020-2030F |
6.1.5 India Yerba Mate Market Revenues & Volume, By Others, 2020-2030F |
6.2 India Yerba Mate Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 India Yerba Mate Market Revenues & Volume, By Dietary Supplements, 2020-2030F |
6.2.3 India Yerba Mate Market Revenues & Volume, By Functional Foods, 2020-2030F |
6.2.4 India Yerba Mate Market Revenues & Volume, By Food & Beverage, 2020-2030F |
6.2.5 India Yerba Mate Market Revenues & Volume, By Cosmetics & Personal Care, 2020-2030F |
6.3 India Yerba Mate Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Yerba Mate Market Revenues & Volume, By Retails Stores, 2020-2030F |
6.3.3 India Yerba Mate Market Revenues & Volume, By Hyper Market, 2020-2030F |
6.3.4 India Yerba Mate Market Revenues & Volume, By Online Sites, 2020-2030F |
7 India Yerba Mate Market Import-Export Trade Statistics |
7.1 India Yerba Mate Market Export to Major Countries |
7.2 India Yerba Mate Market Imports from Major Countries |
8 India Yerba Mate Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on yerba mate. |
8.2 Number of new product launches and market entries in the yerba mate segment. |
8.3 Growth in the number of retail outlets offering yerba mate products. |
8.4 Increase in online searches and social media mentions related to yerba mate in India. |
8.5 Adoption rate of yerba mate among specific demographic segments (e.g., millennials, health-conscious consumers). |
9 India Yerba Mate Market - Opportunity Assessment |
9.1 India Yerba Mate Market Opportunity Assessment, By Type, 2020 & 2030F |
9.2 India Yerba Mate Market Opportunity Assessment, By Applications, 2020 & 2030F |
9.3 India Yerba Mate Market Opportunity Assessment, By Distribution Channel, 2020 & 2030F |
10 India Yerba Mate Market - Competitive Landscape |
10.1 India Yerba Mate Market Revenue Share, By Companies, 2023 |
10.2 India Yerba Mate Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |