Market Forecast By Product (Storage Water Heaters (Up to 30 Litres, 30.1 to 100 Litres, 100.1 to 250 Litres, 250.1 to 400 Litres, Above 400 Litres), Non-Storage Water Heaters), By Applications (Residential, Commercial, Industrial) and competitive landscape
| Product Code: ETC003733 | Publication Date: Aug 2020 | Updated Date: Jan 2026 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
In the Indonesia electric water heater market, the import trend experienced a decline with a growth rate of -9.92% from 2023 to 2024. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -7.56%. This negative import momentum may be attributed to shifts in consumer preferences towards more energy-efficient or locally manufactured water heating solutions, impacting market stability.

Indonesia electric water heater market is expected to register sound market growth in the coming years on the back of the rising adoption of the product in the residential domain owing to the changing climatic conditions in the country which is increasing the demand for hot water for bathing and other activities. A spur in the technological upgradations in the homeware products along with an increase in the discretionary spending of the country’s population is anticipated to trigger the market growth for electric water heaters in Indonesia in the coming years and offer a wide scope to the local manufacturers to widen their profit scope with increased investment in the foreseeable future.
According to 6Wresearch, Indonesia Electric Water Heater Market size is projected to grow throughout the forecast period 2020-26F. The rising spread of COVID-19 virus has disturbed the overall production of the electric water heaters backed by the nationwide lockdown imposed to contain the effect of the spread of the pandemic which has led to a significant disturbance in the sales of electric water heaters in the country and has contributed towards the slow growth of the market. However, increased residential use of water coupled with an increased need for bathing and hygienic activities to combat the effect of COVID-19 spread has led to an increased demand for hot water, which in turn instigated prospectus demand for electric water heaters and simultaneously benefit the growth of the Indonesia electric water heater market.
The up to 100 litres domain segment of the electric water heaters is anticipated to register the highest growth rate in the coming years on the back of rising deployment the electric water heaters in the residential domain owing to rising hygiene and health concerns. Also, with the maximum water consumption up to 70-90 litres per day, the demand for up to 100 litres electric water heaters is expected to be witnessed at a strong pace and is anticipated to benefit the potential growth of the Indonesia electric water heater market in the upcoming six years.
The Indonesia electric water heater market report comprehensively covers the Indonesia electric water heater market by product, capacity and applications. Indonesia electric water heater market report provides an unbiased and detailed analysis of the Indonesia electric water heater market trends, Indonesia electric water heater market share, opportunities/high growth areas, market drivers which would help the stakeholders to device and align their market strategies according to the current and future market dynamics.
Key Highlights:
Markets Covered:
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1. Executive Summary |
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2. Introduction |
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2.1. Key Highlights of the Report |
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2.2. Report Description |
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2.3. Market Scope & Segmentation |
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2.4. Research Methodology |
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2.5. Assumptions |
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3. Indonesia Electric Water Heater Market Overview |
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3.1. Indonesia Electric Water Heater Market Revenues & Volume, 2017-2026F |
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3.2. Indonesia Electric Water Heater Market Revenue & Volume Share, By Product, 2019 & 2026F |
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3.3. Indonesia Electric Water Heater Market Revenue & Volume Share, By Capacity, 2019 & 2026F |
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3.4. Indonesia Electric Water Heater Market Revenue Share, By Applications, 2019 & 2026F |
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3.5. Indonesia Electric Water Heater Market – Industry Life Cycle |
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3.6. Indonesia Electric Water Heater Market – Porter’s Five Forces |
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4. Indonesia Electric Water Heater Market Dynamics |
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4.1. Impact Analysis |
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4.2. Market Drivers |
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4.2.1 Increasing urbanization and the growing middle-class population in Indonesia leading to higher demand for modern amenities like electric water heaters. |
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4.2.2 Government initiatives promoting the use of energy-efficient appliances, including electric water heaters. |
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4.2.3 Rising awareness about the convenience and cost-effectiveness of electric water heaters compared to traditional methods. |
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4.3. Market Restraints |
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4.3.1 High initial cost of purchasing and installing electric water heaters may deter price-sensitive consumers. |
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4.3.2 Limited availability of electricity in some remote areas of Indonesia could restrict the market growth. |
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4.3.3 Competition from alternative water heating solutions such as gas water heaters or solar water heaters. |
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5. Indonesia Electric Water Heater Market Trends |
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6. Indonesia Electric Water Heater Market Overview, By Product |
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6.1. Indonesia Storage Electric Water Heater Market Revenues and Volume, 2017-2026F |
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6.2. Indonesia Non-Storage Electric Water Heater Market Revenues and Volume, By 2017-2026F |
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7. Indonesia Electric Water Heater Market Overview, By Capacity |
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7.1. Indonesia Upto 30 Litres Electric Water Heater Market Revenues and Volume, 2017-2026F |
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7.2. Indonesia 30.1 to 100 Litres Electric Water Heater Market Revenues and Volume, 2017-2026F |
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7.3. Indonesia 100.1 to 250 Litres Electric Water Heater Market Revenues and Volume, 2017-2026F |
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7.4. Indonesia 250.1 to 400 Litres Electric Water Heater Market Revenues and Volume, 2017-2026F |
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7.5. Indonesia Above 400 Litres Electric Water Heater Market Revenues and Volume, 2017-2026F |
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8. Indonesia Electric Water Heater Market Overview, By Applications |
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8.1. Indonesia Residential Electric Water Heater Market Revenues, 2017-2026F |
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8.2. Indonesia Commercial Electric Water Heater Market Revenues, 2017-2026F |
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8.3. Indonesia Industrial Electric Water Heater Market Revenues, 2017-2026F |
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9. Indonesia Electric Water Heater Market Key Performance Indicators |
| 9.1 Energy consumption efficiency of electric water heaters in Indonesia. |
| 9.2 Number of government rebates or incentives offered for purchasing energy-efficient electric water heaters. |
| 9.3 Growth in the number of households with access to reliable electricity supply suitable for electric water heaters. |
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10. Indonesia Electric Water Heater Market Opportunity Assessment |
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10.1. Indonesia Electric Water Heater Market Opportunity Assessment, By Product |
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10.2. Indonesia Electric Water Heater Market Opportunity Assessment, By Capacity |
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10.2. Indonesia Electric Water Heater Market Opportunity Assessment, By Applications |
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11. Indonesia Electric Water Heater Market Competitive Landscape |
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11.1. Indonesia Electric Water Heater Market Revenue Share, By Company (2019) |
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11.2. Indonesia Electric Water Heater Market Competitive Benchmarking, By Technical Parameters |
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12. Company Profiles |
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13. Key Strategic Recommendations |
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14. Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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