Indonesia Makeup Market (2025-2031) Outlook | Share, Industry, Trends, Forecast, Analysis, Companies, Value, Growth, Revenue & Size

Market Forecast By Product (Powders, Gels, Lotions, Others), By Application (Lips, Eyes, Face, Others), By Distribution Channel (Supermarkets/hypermarkets, Exclusive Brand Stores, Online/e-commerce Channels, Others) And Competitive Landscape
Product Code: ETC331948 Publication Date: Aug 2022 Updated Date: Apr 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 75 No. of Figures: 35 No. of Tables: 20

Indonesia Makeup Market Size Growth Rate


The Indonesia Makeup Market is likely to experience consistent growth rate gains over the period 2025 to 2029. Commencing at 12.12% in 2025, growth builds up to 14.74% by 2029.

Indonesia Makeup Market Growth Rate

Makeup Market: Indonesia vs Top 5 Major Economies in 2027 (Asia)


Indonesia's Makeup market is anticipated to experience a high growth rate of 13.51% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

Makeup Market: Indonesia vs Top 5 Major Economies in 2027 (Asia)

Indonesia Makeup Market Synopsis

The Indonesia Makeup market is a dynamic sector within the cosmetics and personal care industry. With a projected CAGR of around 8.1%, this market is set to experience robust growth due to changing beauty trends and increasing disposable incomes. The market encompasses a wide range of products including cosmetics, skincare, and fragrances. Domestic and international beauty brands play a crucial role in catering to the preferences of Indonesian consumers and driving innovation in the makeup sector.

Drivers of the Market

The Indonesia Makeup market is thriving due to evolving beauty trends and changing consumer lifestyles. Increased disposable income and a growing middle class are driving higher spending on cosmetics. The influence of social media, beauty influencers, and the desire for self-expression contribute to robust demand for makeup products. The market`s growth is further fueled by product innovation, the availability of a wide range of shades and formulations, and the influence of global beauty standards. As the pursuit of aesthetic enhancement and personal grooming continues, the Makeup market in Indonesia remains vibrant.

Challenges of the Market

The Indonesia Makeup market faces a range of challenges in its outlook. One significant hurdle is the ever-changing beauty trends and consumer preferences, requiring companies to constantly innovate and introduce new products. Regulatory compliance, especially concerning the safety and labeling of cosmetic products, poses another challenge. Counterfeit products and unauthorized distribution also impact the market`s integrity and trustworthiness. The industry must navigate the shift towards more sustainable and cruelty-free options, responding to heightened awareness about environmental and ethical concerns. Furthermore, economic factors and disposable income fluctuations can affect consumer spending on non-essential items like makeup. Adapting to evolving trends, ensuring product safety, and establishing brand authenticity will be vital for success.

COVID-19 Impact on the Market

The Indonesia Makeup market was significantly affected by the pandemic as lockdowns and social distancing measures led to reduced social interactions and decreased demand for cosmetic products. With mask-wearing becoming a norm, the demand for lip makeup products, including lipsticks and lip gloss, might have declined. Consumer preferences shifted towards skincare products, eye makeup, and digital beauty trends, impacting the sales of traditional makeup items.

Key Players in the Market

The Indonesia Makeup market may feature renowned cosmetic brands like PT. L`Or?al Indonesia, PT. Maybelline Indonesia, and PT. Revlon Indonesia, known for their diverse makeup product portfolios catering to various consumer preferences.

Key Highlights of the Report:

  • Indonesia Makeup Market Outlook
  • Market Size of Indonesia Makeup Market, 2024
  • Forecast of Indonesia Makeup Market, 2031
  • Historical Data and Forecast of Indonesia Makeup Revenues & Volume for the Period 2021-2031
  • Indonesia Makeup Market Trend Evolution
  • Indonesia Makeup Market Drivers and Challenges
  • Indonesia Makeup Price Trends
  • Indonesia Makeup Porter's Five Forces
  • Indonesia Makeup Industry Life Cycle
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Product for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Powders for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Gels for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Lotions for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Application for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Lips for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Eyes for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Face for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Distribution Channel for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Supermarkets/hypermarkets for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Exclusive Brand Stores for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Online/e-commerce Channels for the Period 2021-2031
  • Historical Data and Forecast of Indonesia Makeup Market Revenues & Volume By Others for the Period 2021-2031
  • Indonesia Makeup Import Export Trade Statistics
  • Market Opportunity Assessment By Product
  • Market Opportunity Assessment By Application
  • Market Opportunity Assessment By Distribution Channel
  • Indonesia Makeup Top Companies Market Share
  • Indonesia Makeup Competitive Benchmarking By Technical and Operational Parameters
  • Indonesia Makeup Company Profiles
  • Indonesia Makeup Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Indonesia Makeup Market Overview

3.1 Indonesia Country Macro Economic Indicators

3.2 Indonesia Makeup Market Revenues & Volume, 2021 & 2031F

3.3 Indonesia Makeup Market - Industry Life Cycle

3.4 Indonesia Makeup Market - Porter's Five Forces

3.5 Indonesia Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F

3.6 Indonesia Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F

3.7 Indonesia Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F

4 Indonesia Makeup Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Indonesia Makeup Market Trends

6 Indonesia Makeup Market, By Types

6.1 Indonesia Makeup Market, By Product

6.1.1 Overview and Analysis

6.1.2 Indonesia Makeup Market Revenues & Volume, By Product, 2021-2031F

6.1.3 Indonesia Makeup Market Revenues & Volume, By Powders, 2021-2031F

6.1.4 Indonesia Makeup Market Revenues & Volume, By Gels, 2021-2031F

6.1.5 Indonesia Makeup Market Revenues & Volume, By Lotions, 2021-2031F

6.1.6 Indonesia Makeup Market Revenues & Volume, By Others, 2021-2031F

6.2 Indonesia Makeup Market, By Application

6.2.1 Overview and Analysis

6.2.2 Indonesia Makeup Market Revenues & Volume, By Lips, 2021-2031F

6.2.3 Indonesia Makeup Market Revenues & Volume, By Eyes, 2021-2031F

6.2.4 Indonesia Makeup Market Revenues & Volume, By Face, 2021-2031F

6.2.5 Indonesia Makeup Market Revenues & Volume, By Others, 2021-2031F

6.3 Indonesia Makeup Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Indonesia Makeup Market Revenues & Volume, By Supermarkets/hypermarkets, 2021-2031F

6.3.3 Indonesia Makeup Market Revenues & Volume, By Exclusive Brand Stores, 2021-2031F

6.3.4 Indonesia Makeup Market Revenues & Volume, By Online/e-commerce Channels, 2021-2031F

6.3.5 Indonesia Makeup Market Revenues & Volume, By Others, 2021-2031F

7 Indonesia Makeup Market Import-Export Trade Statistics

7.1 Indonesia Makeup Market Export to Major Countries

7.2 Indonesia Makeup Market Imports from Major Countries

8 Indonesia Makeup Market Key Performance Indicators

9 Indonesia Makeup Market - Opportunity Assessment

9.1 Indonesia Makeup Market Opportunity Assessment, By Product, 2021 & 2031F

9.2 Indonesia Makeup Market Opportunity Assessment, By Application, 2021 & 2031F

9.3 Indonesia Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F

10 Indonesia Makeup Market - Competitive Landscape

10.1 Indonesia Makeup Market Revenue Share, By Companies, 2024

10.2 Indonesia Makeup Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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