| Product Code: ETC331948 | Publication Date: Aug 2022 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia makeup market, the import trend showed a growth rate of 1.02% from 2023 to 2024, with a compound annual growth rate (CAGR) of 19.02% for the period 2020-2024. This import momentum indicates a sustained demand shift towards imported makeup products, likely driven by evolving consumer preferences and increased market stability.
Indonesia's Makeup market is anticipated to experience a high growth rate of 13.51% by 2027, reflecting trends observed in the largest economy China, followed by India, Japan, Australia and South Korea.

The Indonesia Makeup market is a dynamic sector within the cosmetics and personal care industry. With a projected CAGR of around 8.1%, this market is set to experience robust growth due to changing beauty trends and increasing disposable incomes. The market encompasses a wide range of products including cosmetics, skincare, and fragrances. Domestic and international beauty brands play a crucial role in catering to the preferences of Indonesian consumers and driving innovation in the makeup sector.
The Indonesia Makeup market is thriving due to evolving beauty trends and changing consumer lifestyles. Increased disposable income and a growing middle class are driving higher spending on cosmetics. The influence of social media, beauty influencers, and the desire for self-expression contribute to robust demand for makeup products. The market`s growth is further fueled by product innovation, the availability of a wide range of shades and formulations, and the influence of global beauty standards. As the pursuit of aesthetic enhancement and personal grooming continues, the Makeup market in Indonesia remains vibrant.
The Indonesia Makeup market faces a range of challenges in its outlook. One significant hurdle is the ever-changing beauty trends and consumer preferences, requiring companies to constantly innovate and introduce new products. Regulatory compliance, especially concerning the safety and labeling of cosmetic products, poses another challenge. Counterfeit products and unauthorized distribution also impact the market`s integrity and trustworthiness. The industry must navigate the shift towards more sustainable and cruelty-free options, responding to heightened awareness about environmental and ethical concerns. Furthermore, economic factors and disposable income fluctuations can affect consumer spending on non-essential items like makeup. Adapting to evolving trends, ensuring product safety, and establishing brand authenticity will be vital for success.
The Indonesia Makeup market was significantly affected by the pandemic as lockdowns and social distancing measures led to reduced social interactions and decreased demand for cosmetic products. With mask-wearing becoming a norm, the demand for lip makeup products, including lipsticks and lip gloss, might have declined. Consumer preferences shifted towards skincare products, eye makeup, and digital beauty trends, impacting the sales of traditional makeup items.
The Indonesia Makeup market may feature renowned cosmetic brands like PT. L`Or?al Indonesia, PT. Maybelline Indonesia, and PT. Revlon Indonesia, known for their diverse makeup product portfolios catering to various consumer preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Makeup Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Makeup Market - Industry Life Cycle |
3.4 Indonesia Makeup Market - Porter's Five Forces |
3.5 Indonesia Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Indonesia Makeup Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.7 Indonesia Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Indonesia Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the population in Indonesia |
4.2.2 Growing beauty and cosmetics industry in Indonesia |
4.2.3 Influence of social media and beauty influencers on makeup trends in Indonesia |
4.3 Market Restraints |
4.3.1 Competition from international makeup brands in the Indonesian market |
4.3.2 High import duties on makeup products in Indonesia |
5 Indonesia Makeup Market Trends |
6 Indonesia Makeup Market, By Types |
6.1 Indonesia Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Makeup Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Indonesia Makeup Market Revenues & Volume, By Powders, 2021-2031F |
6.1.4 Indonesia Makeup Market Revenues & Volume, By Gels, 2021-2031F |
6.1.5 Indonesia Makeup Market Revenues & Volume, By Lotions, 2021-2031F |
6.1.6 Indonesia Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.2 Indonesia Makeup Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Makeup Market Revenues & Volume, By Lips, 2021-2031F |
6.2.3 Indonesia Makeup Market Revenues & Volume, By Eyes, 2021-2031F |
6.2.4 Indonesia Makeup Market Revenues & Volume, By Face, 2021-2031F |
6.2.5 Indonesia Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.3 Indonesia Makeup Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Makeup Market Revenues & Volume, By Supermarkets/hypermarkets, 2021-2031F |
6.3.3 Indonesia Makeup Market Revenues & Volume, By Exclusive Brand Stores, 2021-2031F |
6.3.4 Indonesia Makeup Market Revenues & Volume, By Online/e-commerce Channels, 2021-2031F |
6.3.5 Indonesia Makeup Market Revenues & Volume, By Others, 2021-2031F |
7 Indonesia Makeup Market Import-Export Trade Statistics |
7.1 Indonesia Makeup Market Export to Major Countries |
7.2 Indonesia Makeup Market Imports from Major Countries |
8 Indonesia Makeup Market Key Performance Indicators |
8.1 Number of new makeup product launches in Indonesia |
8.2 Growth in the number of beauty and makeup influencers in Indonesia |
8.3 Increase in the number of makeup stores or counters in Indonesia |
8.4 Adoption rate of innovative makeup technologies in the Indonesian market |
8.5 Consumer engagement on social media platforms for makeup-related content |
9 Indonesia Makeup Market - Opportunity Assessment |
9.1 Indonesia Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Indonesia Makeup Market Opportunity Assessment, By Application, 2021 & 2031F |
9.3 Indonesia Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Indonesia Makeup Market - Competitive Landscape |
10.1 Indonesia Makeup Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |