Product Code: ETC214240 | Publication Date: Aug 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The maternity wear market in Indonesia has witnessed substantial expansion, driven by factors such as a rise in the number of working women and growing awareness of maternity fashion trends. The market now offers a wide range of comfortable and stylish options for expectant mothers, encouraging them to embrace fashion during their pregnancy.
The Indonesia maternity wear market is experiencing steady growth due to several key drivers. Firstly, the increasing number of working women in Indonesia has created a demand for comfortable and stylish maternity clothing suitable for professional settings. Secondly, the changing perceptions and societal norms around pregnancy have led to a greater emphasis on fashionable maternity wear, encouraging retailers to expand their maternity clothing lines. Additionally, the growing awareness of the importance of maternity clothing that adapts to the changing body shape during pregnancy has driven the demand for functional and adjustable clothing options. Moreover, the rising disposable incomes and the willingness to spend on premium maternity wear have further fueled market growth. Furthermore, the presence of online retail platforms and e-commerce has made it easier for pregnant women to access a wide range of maternity wear, supporting market expansion.
The Indonesia Maternity Wear Market encounters several challenges that impact its growth potential. One major challenge is the perception of limited demand. Some clothing retailers may underestimate the market size for maternity wear, leading to insufficient product availability and variety for pregnant women. Another challenge is the preference for affordable options during pregnancy. As expectant mothers may not wear maternity wear for an extended period, they may be reluctant to invest heavily in such clothing, leading to a demand for budget-friendly options.
The Indonesia maternity wear market has experienced steady growth over the years, driven by an increasing awareness of prenatal and postnatal care. The pandemic presented unique challenges for expectant mothers, with concerns about exposure to the virus and limited access to physical stores. As a result, the demand for maternity wear witnessed fluctuations during different phases of the pandemic. However, with the implementation of safety protocols and the availability of online shopping options, the market adapted to the new normal. Post-pandemic, the maternity wear market is expected to see sustained growth as people prioritize family planning and embrace healthier lifestyles, driving the need for comfortable and stylish maternity clothing.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Maternity Wear Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Maternity Wear Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Maternity Wear Market - Industry Life Cycle |
3.4 Indonesia Maternity Wear Market - Porter's Five Forces |
3.5 Indonesia Maternity Wear Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Indonesia Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Indonesia Maternity Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about maternity fashion and the availability of trendy maternity wear options. |
4.2.2 Growing disposable income levels leading to higher spending on maternity clothing. |
4.2.3 Rising number of working women and their preference for comfortable and stylish maternity wear. |
4.3 Market Restraints |
4.3.1 Limited availability of affordable maternity wear options. |
4.3.2 Cultural norms influencing conservative clothing choices during pregnancy. |
4.3.3 Lack of proper marketing and distribution channels for maternity wear. |
5 Indonesia Maternity Wear Market Trends |
6 Indonesia Maternity Wear Market, By Types |
6.1 Indonesia Maternity Wear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Maternity Wear Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Indonesia Maternity Wear Market Revenues & Volume, By Outerwear, 2021-2031F |
6.1.4 Indonesia Maternity Wear Market Revenues & Volume, By Innerwear, 2021-2031F |
6.1.5 Indonesia Maternity Wear Market Revenues & Volume, By Nightwear, 2021-2031F |
6.2 Indonesia Maternity Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Maternity Wear Market Revenues & Volume, By Store-based, 2021-2031F |
6.2.3 Indonesia Maternity Wear Market Revenues & Volume, By Online, 2021-2031F |
7 Indonesia Maternity Wear Market Import-Export Trade Statistics |
7.1 Indonesia Maternity Wear Market Export to Major Countries |
7.2 Indonesia Maternity Wear Market Imports from Major Countries |
8 Indonesia Maternity Wear Market Key Performance Indicators |
8.1 Percentage increase in online searches for maternity wear in Indonesia. |
8.2 Number of new maternity wear brands entering the Indonesian market. |
8.3 Growth in the number of maternity wear fashion shows and events in Indonesia. |
9 Indonesia Maternity Wear Market - Opportunity Assessment |
9.1 Indonesia Maternity Wear Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Indonesia Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Indonesia Maternity Wear Market - Competitive Landscape |
10.1 Indonesia Maternity Wear Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |