Product Code: ETC4453169 | Publication Date: Jul 2023 | Updated Date: Aug 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The mobile AR market in Indonesia is flourishing, driven by the increasing popularity of AR apps and games. Mobile AR applications offer users interactive and immersive experiences on their smartphones, contributing to the growth of the broader AR ecosystem.
The proliferation of smartphones and the increasing integration of augmented reality applications in mobile devices are primary drivers for the mobile augmented reality market in Indonesia. This is further supported by the rising trend of AR-based mobile gaming.
In Indonesia, the mobile augmented reality market grapples with challenges tied to smartphone penetration and data accessibility. While smartphone adoption is on the rise, not all devices may meet the necessary specifications for seamless AR experiences. Moreover, ensuring high-speed and reliable internet connectivity, particularly in remote areas, is imperative for a consistent AR experience.
The mobile augmented reality market in Indonesia faced challenges during the COVID-19 pandemic. With reduced outdoor activities and social distancing measures, the usage of mobile AR apps for tourism, gaming, and retail experiences declined. However, as businesses and developers adapted to the new reality, the market saw increased interest in mobile AR for remote support, education, and training applications. The Indonesia mobile AR market is expected to continue evolving to cater to a post-pandemic world with a focus on practical and at-home AR experiences.
In the Indonesia Mobile Augmented Reality market, prominent players include Google LLC, Apple Inc., Facebook Reality Labs (Meta Platforms, Inc.), and Snapchat (Snap Inc.). These companies lead the market with augmented reality applications and platforms that leverage the power of mobile devices to deliver immersive AR experiences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Mobile Augmented Reality Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Mobile Augmented Reality Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Mobile Augmented Reality Market - Industry Life Cycle |
3.4 Indonesia Mobile Augmented Reality Market - Porter's Five Forces |
3.5 Indonesia Mobile Augmented Reality Market Revenues & Volume Share, By Device Type , 2021 & 2031F |
3.6 Indonesia Mobile Augmented Reality Market Revenues & Volume Share, By Offering , 2021 & 2031F |
3.7 Indonesia Mobile Augmented Reality Market Revenues & Volume Share, By Application , 2021 & 2031F |
4 Indonesia Mobile Augmented Reality Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Indonesia |
4.2.2 Growing popularity and adoption of augmented reality applications |
4.2.3 Rise in demand for immersive and interactive experiences |
4.2.4 Technological advancements in mobile devices |
4.2.5 Strong support from government initiatives promoting digital innovation |
4.3 Market Restraints |
4.3.1 Limited access to high-speed internet in certain regions |
4.3.2 Concerns regarding data privacy and security |
4.3.3 Lack of awareness and understanding of augmented reality technology |
4.3.4 High initial costs associated with developing and implementing AR applications |
4.3.5 Compatibility issues with older smartphone models |
5 Indonesia Mobile Augmented Reality Market Trends |
6 Indonesia Mobile Augmented Reality Market, By Types |
6.1 Indonesia Mobile Augmented Reality Market, By Device Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Device Type , 2021-2031F |
6.1.3 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Smartphones, 2021-2031F |
6.1.4 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Tablets, 2021-2031F |
6.1.5 Indonesia Mobile Augmented Reality Market Revenues & Volume, By PDAs, 2021-2031F |
6.2 Indonesia Mobile Augmented Reality Market, By Offering |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Software, 2021-2031F |
6.2.3 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Services, 2021-2031F |
6.3 Indonesia Mobile Augmented Reality Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Consumer, 2021-2031F |
6.3.3 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Healthcare, 2021-2031F |
6.3.4 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Enterprise, 2021-2031F |
6.3.5 Indonesia Mobile Augmented Reality Market Revenues & Volume, By Commercial, 2021-2031F |
7 Indonesia Mobile Augmented Reality Market Import-Export Trade Statistics |
7.1 Indonesia Mobile Augmented Reality Market Export to Major Countries |
7.2 Indonesia Mobile Augmented Reality Market Imports from Major Countries |
8 Indonesia Mobile Augmented Reality Market Key Performance Indicators |
8.1 Average session duration per user on mobile AR applications |
8.2 Number of downloads and active users of AR apps in Indonesia |
8.3 Frequency of updates and new features introduced in mobile AR applications |
8.4 Engagement metrics such as interaction rates and user feedback on AR experiences |
8.5 Rate of adoption and integration of AR technology by businesses and industries in Indonesia |
9 Indonesia Mobile Augmented Reality Market - Opportunity Assessment |
9.1 Indonesia Mobile Augmented Reality Market Opportunity Assessment, By Device Type , 2021 & 2031F |
9.2 Indonesia Mobile Augmented Reality Market Opportunity Assessment, By Offering , 2021 & 2031F |
9.3 Indonesia Mobile Augmented Reality Market Opportunity Assessment, By Application , 2021 & 2031F |
10 Indonesia Mobile Augmented Reality Market - Competitive Landscape |
10.1 Indonesia Mobile Augmented Reality Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Mobile Augmented Reality Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |