| Product Code: ETC096407 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Indonesia`s import trend for oat groats in 2024 experienced a significant decline, with a growth rate of -40.0% compared to the previous year. The compound annual growth rate (CAGR) for the period 2020-2024 stood at -39.43%. This sharp decrease in imports could be attributed to shifting consumer preferences, changes in dietary habits, or fluctuations in global oat groats supply.
Indonesia oat groats market is expected to witness significant growth during the forecast period owing to rising consumer health awareness and increasing demand for high-fiber foods. Oat groats are considered a nutritious food item as they contain fiber, vitamins, minerals, antioxidants, polyphenols, carbohydrates and other essential nutrients. Moreover, oats are gluten-free which makes them a suitable choice for people suffering from celiac disease or those who prefer gluten-free diets. In addition to this, growing number of restaurants and cafes serving oatmeal along with the introduction of healthy breakfast options in Indonesia are some of the factors that would drive oat groats demand over the forecast period.
With increasing focus on fitness & wellness across Indonesia coupled with changing dietary habits among consumers have resulted into increased consumption of organic products that include oats & grains. The trend towards healthier lifestyles has led many manufacturers to launch new variants such as flavored oats or ready-to-eat breakfast cereals in order to capture larger consumer base thereby driving overall oats market in Indonesia. Furthermore, presence of international brands providing an array of flavors further adds up to its popularity among Indonesia consumers thus propelling growth opportunities for local players operating in this space.
Increasing health consciousness amongst Indonesias due to rising disposable incomes has fuelled their preference towards healthy diet choices such as whole grain products including oat groats which provide numerous health benefits like protection against heart diseases and diabetes etc., therefore fuelling product demand over the forecast years. In addition convenience offered by processed forms like Ready To Cook (RTC) variants also contributes significantly towards market expansion globally; RTC forms can be easily cooked within few minutes making it ideal food choice for busy lifestyle consumers living in cities across Indonesia thus propelling its sales over anticipated timeframe.
The pandemic has disrupted supply chain operations leading distributors unable distribute fresh stocks resulting into supply shortage impacting final product prices adversely with increase fluctuations observed both at retail & wholesale levels hampering industry profitability margins.In addition rise in global uncertainty regarding future due financial losses due pandemic is likely restrain investments made by potential entrants hampering industry growth prospects.
The oat groats market in Indonesia is estimated to have a CAGR of approximately 6.5% over the forecast period (2025-2031). The rising trend towards healthy eating and health consciousness among consumers along with increasing demand for convenience food products are key factors driving the market growth in Indonesia. Furthermore, growing awareness about benefits such as lowering cholesterol levels, improving digestion system and other health benefits associated with oats, is further expected to drive the market growth during the forecast period. However, lack of consumer awareness regarding useability of oat groats may pose challenge for its adoption on large scale in traditional households. Additionally, availability of alternative breakfast cereals such as wheat flakes and cornflakes can also restrain its adoption amongst Indonesia consumers.
Key players operating in Indonesia Oat Groats Market include Nestle, Quaker Oats Company (Pepsico), Bob`s Red Mill Natural Foods Inc., Kellogg Co., Avena Foods Limited etc.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Oat Groats Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Oat Groats Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Oat Groats Market - Industry Life Cycle |
3.4 Indonesia Oat Groats Market - Porter's Five Forces |
3.5 Indonesia Oat Groats Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Indonesia Oat Groats Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Indonesia Oat Groats Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the health benefits of oat groats |
4.2.2 Growing demand for natural and organic food products in Indonesia |
4.2.3 Rise in disposable income leading to higher spending on premium food products |
4.3 Market Restraints |
4.3.1 Limited availability of locally produced oat groats in Indonesia |
4.3.2 High import costs affecting the pricing of oat groats in the market |
5 Indonesia Oat Groats Market Trends |
6 Indonesia Oat Groats Market, By Types |
6.1 Indonesia Oat Groats Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Oat Groats Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Indonesia Oat Groats Market Revenues & Volume, By Organic Oat Groats, 2021-2031F |
6.1.4 Indonesia Oat Groats Market Revenues & Volume, By Steel Cut Oats, 2021-2031F |
6.1.5 Indonesia Oat Groats Market Revenues & Volume, By Other, 2021-2031F |
6.2 Indonesia Oat Groats Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Oat Groats Market Revenues & Volume, By Human Food, 2021-2031F |
6.2.3 Indonesia Oat Groats Market Revenues & Volume, By Bird Food, 2021-2031F |
6.2.4 Indonesia Oat Groats Market Revenues & Volume, By Other, 2021-2031F |
7 Indonesia Oat Groats Market Import-Export Trade Statistics |
7.1 Indonesia Oat Groats Market Export to Major Countries |
7.2 Indonesia Oat Groats Market Imports from Major Countries |
8 Indonesia Oat Groats Market Key Performance Indicators |
8.1 Consumer awareness index on oat groats health benefits |
8.2 Number of new product launches in the oat groats segment |
8.3 Growth in the number of retail outlets stocking oat groats |
9 Indonesia Oat Groats Market - Opportunity Assessment |
9.1 Indonesia Oat Groats Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Indonesia Oat Groats Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Indonesia Oat Groats Market - Competitive Landscape |
10.1 Indonesia Oat Groats Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Oat Groats Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |