| Product Code: ETC7572520 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In the Indonesia phenoxyethanol preservatives market, the import trend showed a growth rate of 20.98% from 2023 to 2024, while the compound annual growth rate (CAGR) for 2020-2024 was -4.24%. This decline in CAGR may be attributed to shifting consumer preferences towards natural preservatives or changes in regulatory standards impacting import volumes.

The Indonesia Phenoxyethanol Preservatives Market is experiencing steady growth due to increasing demand across various industries such as personal care, cosmetics, pharmaceuticals, and food & beverages. Phenoxyethanol is preferred for its broad-spectrum antimicrobial properties and stability in formulations. The market is driven by the growing awareness among consumers regarding the importance of using safe and effective preservatives in products. Additionally, stringent regulations mandating the use of preservatives in certain products further propel market growth. Key players in the Indonesia Phenoxyethanol Preservatives Market include multinational companies and local manufacturers offering a wide range of products to cater to diverse industry requirements. As the demand for clean-label and natural preservatives rises, manufacturers are focusing on innovation to develop eco-friendly alternatives, presenting opportunities for market expansion in the coming years.
The Indonesia phenoxyethanol preservatives market is witnessing steady growth due to the increasing demand for personal care and cosmetic products. Consumers are becoming more conscious about product safety and are opting for preservative systems that are effective yet gentle on the skin. There is also a growing trend towards natural and plant-based ingredients, leading to the development of phenoxyethanol preservatives derived from renewable sources. Opportunities in the market include the expansion of product portfolios to meet the diverse needs of consumers, as well as collaborations with manufacturers to develop innovative formulations. Additionally, the rising awareness about the importance of product preservation in the food and beverage industry presents a potential growth avenue for phenoxyethanol preservatives in Indonesia.
In the Indonesia Phenoxyethanol Preservatives Market, some challenges include increasing regulatory scrutiny and evolving consumer preferences towards natural and organic products. Regulatory bodies are imposing stricter guidelines on the usage of phenoxyethanol due to concerns over potential health risks, leading to uncertainties among manufacturers and consumers. Additionally, the rising demand for natural and organic alternatives in the personal care and cosmetics industry is driving companies to explore safer and more sustainable preservative options, posing a challenge for phenoxyethanol suppliers to differentiate their products and maintain market share. Adapting to these regulatory and consumer trends while ensuring product efficacy and safety remains a key challenge for players in the Indonesia Phenoxyethanol Preservatives Market.
The Indonesia Phenoxyethanol Preservatives Market is primarily driven by the increasing demand for personal care and cosmetic products in the country. Phenoxyethanol is widely used as a preservative in these products due to its effectiveness against a broad spectrum of microorganisms. Additionally, the growing awareness among consumers regarding the importance of product safety and shelf-life extension further fuels the demand for phenoxyethanol preservatives. Furthermore, the rising disposable income levels and changing lifestyle preferences are leading to a higher consumption of beauty and personal care products, thereby propelling the growth of the phenoxyethanol preservatives market in Indonesia. Regulatory approvals and certifications ensuring the safety and efficacy of phenoxyethanol also play a crucial role in driving market growth.
In Indonesia, the use of Phenoxyethanol preservatives is regulated by the National Agency of Drug and Food Control (BPOM). Phenoxyethanol is allowed to be used in cosmetics and personal care products up to a certain concentration limit set by BPOM. Additionally, BPOM requires that products containing Phenoxyethanol must be properly labeled with the ingredient and its concentration to ensure consumer safety. Companies operating in the Indonesia Phenoxyethanol preservatives market must comply with these regulations to ensure their products meet the necessary standards for sale and distribution in the country. Adherence to these government policies is essential for businesses looking to enter or expand within the Indonesia Phenoxyethanol preservatives market.
The Indonesia Phenoxyethanol Preservatives Market is expected to witness steady growth in the coming years, driven by the increasing demand for personal care and cosmetic products in the country. The growing awareness among consumers regarding the importance of using preservatives in these products to enhance shelf life and prevent microbial contamination will further fuel market growth. Additionally, the rising disposable income levels and changing lifestyle trends are likely to boost the demand for phenoxyethanol preservatives in various industries. With stringent regulations in place to ensure product safety and quality, manufacturers are focusing on developing innovative and safe preservatives, which will create opportunities for market expansion. Overall, the Indonesia Phenoxyethanol Preservatives Market is projected to experience positive growth prospects in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Phenoxyethanol Preservatives Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Phenoxyethanol Preservatives Market - Industry Life Cycle |
3.4 Indonesia Phenoxyethanol Preservatives Market - Porter's Five Forces |
3.5 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Indonesia Phenoxyethanol Preservatives Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for personal care and cosmetic products in Indonesia |
4.2.2 Growing awareness about the importance of using preservatives in cosmetic and personal care products |
4.2.3 Rise in disposable income leading to higher spending on skincare and beauty products |
4.3 Market Restraints |
4.3.1 Stringent regulations and standards related to the use of preservatives in consumer products |
4.3.2 Concerns about the potential health risks and side effects associated with phenoxyethanol preservatives |
5 Indonesia Phenoxyethanol Preservatives Market Trends |
6 Indonesia Phenoxyethanol Preservatives Market, By Types |
6.1 Indonesia Phenoxyethanol Preservatives Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume, By Phenoxyethanol P5, 2021- 2031F |
6.1.4 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume, By Phenoxyethanol P25, 2021- 2031F |
6.2 Indonesia Phenoxyethanol Preservatives Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume, By Home and Personal Use, 2021- 2031F |
6.2.3 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume, By Pharmaceuticals, 2021- 2031F |
6.2.4 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume, By Dyes and Inks, 2021- 2031F |
6.2.5 Indonesia Phenoxyethanol Preservatives Market Revenues & Volume, By Others, 2021- 2031F |
7 Indonesia Phenoxyethanol Preservatives Market Import-Export Trade Statistics |
7.1 Indonesia Phenoxyethanol Preservatives Market Export to Major Countries |
7.2 Indonesia Phenoxyethanol Preservatives Market Imports from Major Countries |
8 Indonesia Phenoxyethanol Preservatives Market Key Performance Indicators |
8.1 Percentage increase in the number of new product launches containing phenoxyethanol preservatives in Indonesia |
8.2 Growth in the number of cosmetic and personal care manufacturers incorporating phenoxyethanol preservatives in their formulations |
8.3 Adoption rate of phenoxyethanol preservatives in different product categories within the Indonesian market |
9 Indonesia Phenoxyethanol Preservatives Market - Opportunity Assessment |
9.1 Indonesia Phenoxyethanol Preservatives Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Indonesia Phenoxyethanol Preservatives Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Indonesia Phenoxyethanol Preservatives Market - Competitive Landscape |
10.1 Indonesia Phenoxyethanol Preservatives Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Phenoxyethanol Preservatives Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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