Indonesia Tea Market (2025-2031) | Share, Revenue, Outlook, Industry, Size, Analysis, Forecast, Trends, Value, Growth & Companies

Topics Covered in the Indonesia Tea Market Report

The Indonesia Tea Market Report thoroughly covers the market by type, packaging, distribution channel and application. The Indonesia Tea Market Outlook report provides an unbiased and detailed analysis of the ongoing Indonesia Tea Market trends, opportunities/high growth areas, and market drivers. This would help the stakeholders devise and align their market strategies according to the current and future market dynamics.

Indonesia Tea Market Synopsis

Indonesia Tea Market has been flourishing and is anticipated to grow more in the coming years. Tea is widely consumed across all demographics in Indonesia, and the country is a major player in the global tea market. There are a number of factors contributing to the growth of this market.

According to 6Wresearch, Indonesia Tea Market size is projected to rise at a CAGR of 4.16% during 2025-2031. One of the major drivers of this market is the consumers' increasing preference for healthier beverage options, like herbal or organic teas, over traditional caffeinated drinks such as coffee or soft drinks. This shift is driven by the perceived health benefits and affordability of these alternatives compared to other exotic beverages. Furthermore, Indonesia's beautiful tea estates and plantations have become popular tourist destinations, stimulating local economies and offering opportunities for tea-related experiences and education. Additionally, international trade agreements and partnerships play a significant role in shaping Indonesia tea trade market growth.

However, Indonesia's domestic tea industry is facing several challenges. There's a decrease in the area where tea is grown, and the industry lacks technology to improve productivity. Consumption and selling prices are dropping, and there's an increase in tea imports while exports decrease. Another challenge is the lack of recognition for Indonesian tea brands in international markets, making it hard for them to compete with more well-known brands from countries like India or Sri Lanka.

Tea Market in Indonesia: Leading Players

One of the biggest players in the Indonesia tea market is PT Unilever Indonesia Tbk, which owns popular tea brands such as Lipton and Sariwangi. The company has a strong presence in the country and is constantly innovating to meet the changing consumer demands. Another major player is PT Mayora Indah Tbk, which produces popular tea brands such as Teh Pucuk Harum and Kopiko. The company has a wide distribution network and invests heavily in marketing and promotion to maintain its market share.

PT Sinar Sosro, known for its popular tea brand Tehbotol Sosro, is also a key player in the Indonesia tea market. The company has been in the industry for over 40 years and has a strong brand recognition among Indonesian consumers.

Future Insights of the Market

One major trend in the Indonesian tea market is the shift towards healthier and more sustainable options. With increasing health awareness among consumers, there is a growing demand for organic and natural teas. This has led to an increase in the production of herbal, fruit, and flower-infused teas that are perceived as healthier alternatives to traditional black tea. Another significant factor driving the future of the Indonesian tea market is the rise of e-commerce platforms. With the increasing use of smartphones and internet access, online shopping has become a popular way for consumers to purchase their favourite teas.

Market Segmentation by Type

According to Ravi Bhandari, Research Head, 6Wresearch, green tea has become increasingly popular due to its numerous health benefits and its growing presence in the global wellness trend.

Market Segmentation by Distribution Channel

Currently, the online stores segment is the fastest growing distribution channel for tea in Indonesia. This can be attributed to the increasing popularity of e-commerce and online shopping in the country, which has led to a rise in demand for convenience and ease of access.

Key Attractiveness of the Report

• 10 Years Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Indonesia Tea Market Outlook
• Market Size of Indonesia Tea Market, 2024
• Forecast of Indonesia Tea Market, 2031
• Historical Data and Forecast of Indonesia Tea Revenues & Volume for the Period 2021-2031
• Indonesia Tea Market Trend Evolution
• Indonesia Tea Market Drivers and Challenges
• Indonesia Tea Price Trends
• Indonesia Tea Porter's Five Forces
• Indonesia Tea Industry Life Cycle
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Type for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Green Tea for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Black Tea for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Oolong Tea for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Fruit/Herbal Tea for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Packaging for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Plastic Containers for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Loose Tea for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Paperboards for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Aluminum Tins for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Tea Bags for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Distribution Channel for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Specialty Stores for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Convenience Stores for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Online Stores for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Others for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Application for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Residential for the Period 2021-2031
• Historical Data and Forecast of Indonesia Tea Market Revenues & Volume By Commercial for the Period 2021-2031
• Indonesia Tea Import Export Trade Statistics
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Packaging
• Market Opportunity Assessment By Distribution Channel
• Market Opportunity Assessment By Application
• Indonesia Tea Top Companies Market Share
• Indonesia Tea Competitive Benchmarking By Technical and Operational Parameters
• Indonesia Tea Company Profiles
• Indonesia Tea Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Type

• Green Tea
• Black Tea
• Oolong Tea
• Fruit/Herbal Tea
• Others

By Packaging

• Plastic Containers
• Loose Tea
• Paperboards
• Aluminum Tins
• Tea Bags

By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

By Application

• Residential
• Commercial