Product Code: ETC211540 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Indonesia toys and games market is projected to grow at a CAGR of 6.7%.This growth can be attributed to increasing disposable income, growing number of working women, expanding e-commerce industry, rising preference for branded electronic toys among children, and government initiatives such as Toys Donations Program.
Growing demand for educational and interactive toys and board games: With an increase in parents? focus on imparting education from early age itself through interesting methods such as puzzles or educational board games are driving the demand for these types of products in Indonesia. Increasing penetration of online retail channels: Online retailers are offering a wide range of products to target customers which has increased their penetration in Indonesia toy & game market over the last few years. This trend is expected to continue during the forecast period with increasing internet users across the nation along with improving logistics infrastructure allowing quicker delivery time frames from online channels compared to offline stores. Rising popularity of action figures ? Action figures have become increasingly popular among children aged 5-14 years due to its attractive design coupled with movie tie-ups featuring superheroes or fantasy characters from comics etc., thereby propelling this segment?s growth within overall toys & game industry in Indonesia significantly over recent years.
Higher Disposable Income ? The increasing disposable incomes due to healthy economic growth rate are boosting Indonesia consumer`s purchasing power leading them towards spending more on leisure activities including buying various kinds of toys and games thus positively impacting overall industry growth scenario within country substantially over recent times. Expansion Of Ecommerce Industry - The expansionof ecommerce industry facilitated by digitization drive underway throughout Southeast Asia countries including Indonesia has allowed customers access wider variety option when it comesfor choosing appropriate kind oftoys&games while providing convenienceand privacy simultaneously resulting into significantgrowth inthesegmentover past few years.
The Indonesia Toys and Games market has been impacted by the COVID-19 pandemic. With the closure of schools, restrictions on movement, and restrictions on gatherings, demand for toys and games has declined significantly. In response to this decline in demand, key players in the industry have implemented several strategies to remain competitive during this period. These include increasing their online presence and introducing new products that are more suited to home use.
Challenges faced by key players in the Indonesia Toys and Games market include reduced consumer spending due to financial uncertainty as a result of job losses; declining sales with physical stores closed; adapting production lines for digital distribution; lack of access to international markets due to travel restrictions; slow customer adoption rates for online shopping platform changes; delays in shipping or delivery times caused by logistical difficulties; rising costs of raw materials resulting from global supply chain disruptions; disruption on traditional marketing channels such as events and exhibitions leading up potential loss of revenue streams ;and increased competition from international brands entering the Indonesia marketplace.
Key players in the Indonesia Toys & Games market are looking into ways they can leverage technology solutions such as cloud computing, artificial intelligence (AI), Internet-of-Things (IoT) platforms and mobile applications towards gaining an edge over their competitors through improved product development processes, enhanced customer experience offerings or even cost efficiencies achieved through automation. To gain competitive advantages amidst these challenges , some companies have also opted for strategic partnerships with other toy & game retailers or local businesses while others may consider mergers & acquisitions activities.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Indonesia Toys and Games Market Overview |
3.1 Indonesia Country Macro Economic Indicators |
3.2 Indonesia Toys and Games Market Revenues & Volume, 2021 & 2031F |
3.3 Indonesia Toys and Games Market - Industry Life Cycle |
3.4 Indonesia Toys and Games Market - Porter's Five Forces |
3.5 Indonesia Toys and Games Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Indonesia Toys and Games Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Indonesia Toys and Games Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Indonesia Toys and Games Market Trends |
6 Indonesia Toys and Games Market, By Types |
6.1 Indonesia Toys and Games Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Indonesia Toys and Games Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Indonesia Toys and Games Market Revenues & Volume, By Games and Puzzles, 2021-2031F |
6.1.4 Indonesia Toys and Games Market Revenues & Volume, By Video Games, 2021-2031F |
6.1.5 Indonesia Toys and Games Market Revenues & Volume, By Construction Toys, 2021-2031F |
6.1.6 Indonesia Toys and Games Market Revenues & Volume, By Dolls and Accessories, 2021-2031F |
6.1.7 Indonesia Toys and Games Market Revenues & Volume, By Outdoor and Sports Toys, 2021-2031F |
6.1.8 Indonesia Toys and Games Market Revenues & Volume, By Other, 2021-2031F |
6.2 Indonesia Toys and Games Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Indonesia Toys and Games Market Revenues & Volume, By Online Channel, 2021-2031F |
6.2.3 Indonesia Toys and Games Market Revenues & Volume, By Offline Channel, 2021-2031F |
7 Indonesia Toys and Games Market Import-Export Trade Statistics |
7.1 Indonesia Toys and Games Market Export to Major Countries |
7.2 Indonesia Toys and Games Market Imports from Major Countries |
8 Indonesia Toys and Games Market Key Performance Indicators |
9 Indonesia Toys and Games Market - Opportunity Assessment |
9.1 Indonesia Toys and Games Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Indonesia Toys and Games Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Indonesia Toys and Games Market - Competitive Landscape |
10.1 Indonesia Toys and Games Market Revenue Share, By Companies, 2024 |
10.2 Indonesia Toys and Games Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |