Product Code: ETC5380030 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ireland Advertising Market Overview |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Ireland Advertising Market - Industry Life Cycle |
3.4 Ireland Advertising Market - Porter's Five Forces |
3.5 Ireland Advertising Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Ireland Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing digitalization and internet penetration in Ireland, leading to higher demand for online advertising. |
4.2.2 Growth in the Irish economy, resulting in more businesses investing in advertising to reach consumers. |
4.2.3 Rising competition among businesses in various sectors, driving the need for effective advertising strategies. |
4.3 Market Restraints |
4.3.1 Regulatory challenges and compliance requirements impacting advertising practices in Ireland. |
4.3.2 Economic uncertainties or downturns affecting advertising budgets and spending by businesses. |
4.3.3 Ad blocking technologies and consumers' increasing resistance to traditional advertising methods. |
5 Ireland Advertising Market Trends |
6 Ireland Advertising Market Segmentations |
6.1 Ireland Advertising Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ireland Advertising Market Revenues & Volume, By Television, 2021-2031F |
6.1.3 Ireland Advertising Market Revenues & Volume, By Print (Newspaper and Magazine), 2021-2031F |
6.1.4 Ireland Advertising Market Revenues & Volume, By Radio, 2021-2031F |
6.1.5 Ireland Advertising Market Revenues & Volume, By Outdoor, 2021-2031F |
6.1.6 Ireland Advertising Market Revenues & Volume, By Internet (Search, Display, Classified, Video), 2021-2031F |
6.1.7 Ireland Advertising Market Revenues & Volume, By Mobile, 2021-2031F |
7 Ireland Advertising Market Import-Export Trade Statistics |
7.1 Ireland Advertising Market Export to Major Countries |
7.2 Ireland Advertising Market Imports from Major Countries |
8 Ireland Advertising Market Key Performance Indicators |
8.1 Cost per Thousand (CPM) for digital advertising campaigns, indicating the efficiency and effectiveness of online ads. |
8.2 Click-through Rate (CTR) for digital ads, measuring the engagement and relevance of the advertising content. |
8.3 Return on Advertising Spend (ROAS), showing the revenue generated in relation to the advertising investment. |
8.4 Customer Acquisition Cost (CAC) for advertising campaigns, reflecting the efficiency of acquiring new customers through advertising efforts. |
8.5 Brand Awareness Metrics, such as brand recall and recognition surveys, to assess the impact of advertising on brand visibility and perception. |
9 Ireland Advertising Market - Opportunity Assessment |
9.1 Ireland Advertising Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Ireland Advertising Market - Competitive Landscape |
10.1 Ireland Advertising Market Revenue Share, By Companies, 2024 |
10.2 Ireland Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |