| Product Code: ETC7636063 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Vasudha | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Ireland Online Sports Betting Market is a rapidly growing sector within the country`s gambling industry. With a strong sports culture and a tech-savvy population, online sports betting platforms have gained significant popularity in recent years. Major players in the market include both domestic and international online bookmakers offering a wide range of sports events to bet on, including popular sports like football, horse racing, and Gaelic games. The market is characterized by fierce competition, leading to innovative features, competitive odds, and enticing promotions to attract and retain customers. Regulatory frameworks such as the Gambling Control Bill aim to ensure responsible gambling practices and consumer protection in this dynamic and evolving market. Overall, the Ireland Online Sports Betting Market presents opportunities for growth and diversification, driven by the increasing demand for convenient and immersive sports betting experiences.
The Ireland online sports betting market is experiencing strong growth fueled by the increasing popularity of sports events and the convenience of mobile betting platforms. Key trends include the rise of in-play and live betting options, the expansion of esports betting, and the integration of advanced technologies such as artificial intelligence and machine learning for personalized betting experiences. Opportunities lie in partnerships with sports leagues and teams for exclusive betting offerings, the development of innovative mobile betting apps for seamless user experiences, and the implementation of stringent responsible gambling practices to cater to the growing demand for socially conscious betting options. Overall, the Ireland online sports betting market is poised for continued growth and innovation, presenting ample opportunities for companies to capitalize on the evolving preferences of sports bettors.
In the Ireland Online Sports Betting Market, challenges include regulatory changes and compliance requirements, competitive pressures from both domestic and international operators, as well as concerns related to responsible gambling and player protection. The evolving regulatory landscape in Ireland, with potential changes to tax laws and advertising regulations, can impact the profitability and operational strategies of online sports betting companies. Moreover, the sector faces intense competition, leading to the need for continuous innovation and differentiation to attract and retain customers. Ensuring responsible gambling practices and implementing robust player protection measures are also critical to maintaining a positive industry reputation and meeting regulatory expectations. Overall, navigating these challenges requires a deep understanding of the market dynamics and a proactive approach to adaptation and compliance.
The Ireland Online Sports Betting Market is primarily driven by several factors, including the increasing adoption of smartphones and the internet, which have made it easier for individuals to access online betting platforms conveniently. Moreover, the growing popularity of sports events and the rise of e-sports have fueled the demand for online sports betting in Ireland. The availability of a wide range of betting options, competitive odds, and attractive promotions by online betting operators also play a significant role in driving the market. Additionally, the regulatory environment in Ireland, which provides a relatively favorable framework for online sports betting operators, further contributes to the market`s growth. Overall, these factors combined create a conducive environment for the expansion and development of the online sports betting market in Ireland.
In Ireland, online sports betting is regulated by the Betting Act 2015, which requires operators to obtain a license from the Irish government. This legislation aims to ensure consumer protection, prevent money laundering, and maintain the integrity of sports betting. The Betting (Amendment) Act 2015 introduced a new tax regime for online betting operators, who are now required to pay a 2% turnover tax on bets placed by Irish customers. Additionally, the Irish government has implemented measures to promote responsible gambling, such as the establishment of the Office for Gambling Control Ireland (OGCI) to oversee the industry. These policies seek to strike a balance between fostering a competitive online sports betting market and safeguarding the interests of consumers and the broader public.
The Ireland online sports betting market is expected to witness steady growth in the foreseeable future, driven by increasing internet penetration, rising popularity of sports betting among the younger demographic, and technological advancements in online betting platforms. The market is also likely to benefit from the growing acceptance of online gambling as a form of entertainment and the convenience it offers to bettors. Furthermore, regulatory developments aimed at ensuring consumer protection and responsible gambling practices are anticipated to shape the market landscape. As competition intensifies among the key players in the industry, we can expect to see innovations in user experience, personalized offerings, and the integration of new technologies like artificial intelligence and blockchain to enhance the overall betting experience for customers in Ireland.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ireland Online Sports Betting Market Overview |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Online Sports Betting Market Revenues & Volume, 2021 & 2031F |
3.3 Ireland Online Sports Betting Market - Industry Life Cycle |
3.4 Ireland Online Sports Betting Market - Porter's Five Forces |
3.5 Ireland Online Sports Betting Market Revenues & Volume Share, By Sport Type, 2021 & 2031F |
3.6 Ireland Online Sports Betting Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Ireland Online Sports Betting Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of mobile and internet technologies in Ireland |
4.2.2 Growth in the popularity of sports and sports events in Ireland |
4.2.3 Regulatory support and favorable government policies for online sports betting in Ireland |
4.3 Market Restraints |
4.3.1 Strict regulations and compliance requirements in the online sports betting industry |
4.3.2 Competition from illegal or unlicensed online sports betting operators |
4.3.3 Potential negative impact of economic downturns or fluctuations on consumer spending in Ireland |
5 Ireland Online Sports Betting Market Trends |
6 Ireland Online Sports Betting Market, By Types |
6.1 Ireland Online Sports Betting Market, By Sport Type |
6.1.1 Overview and Analysis |
6.1.2 Ireland Online Sports Betting Market Revenues & Volume, By Sport Type, 2021- 2031F |
6.1.3 Ireland Online Sports Betting Market Revenues & Volume, By Football, 2021- 2031F |
6.1.4 Ireland Online Sports Betting Market Revenues & Volume, By Basketball, 2021- 2031F |
6.1.5 Ireland Online Sports Betting Market Revenues & Volume, By Horse Racing, 2021- 2031F |
6.1.6 Ireland Online Sports Betting Market Revenues & Volume, By Baseball, 2021- 2031F |
6.1.7 Ireland Online Sports Betting Market Revenues & Volume, By Tennis, 2021- 2031F |
6.1.8 Ireland Online Sports Betting Market Revenues & Volume, By Other, 2021- 2031F |
6.2 Ireland Online Sports Betting Market, By End User |
6.2.1 Overview and Analysis |
6.2.2 Ireland Online Sports Betting Market Revenues & Volume, By Desktop, 2021- 2031F |
6.2.3 Ireland Online Sports Betting Market Revenues & Volume, By Mobile, 2021- 2031F |
7 Ireland Online Sports Betting Market Import-Export Trade Statistics |
7.1 Ireland Online Sports Betting Market Export to Major Countries |
7.2 Ireland Online Sports Betting Market Imports from Major Countries |
8 Ireland Online Sports Betting Market Key Performance Indicators |
8.1 Customer acquisition cost (CAC) for online sports betting platforms |
8.2 Average revenue per user (ARPU) in the Ireland online sports betting market |
8.3 Percentage of repeat customers in the online sports betting industry |
9 Ireland Online Sports Betting Market - Opportunity Assessment |
9.1 Ireland Online Sports Betting Market Opportunity Assessment, By Sport Type, 2021 & 2031F |
9.2 Ireland Online Sports Betting Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Ireland Online Sports Betting Market - Competitive Landscape |
10.1 Ireland Online Sports Betting Market Revenue Share, By Companies, 2024 |
10.2 Ireland Online Sports Betting Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |