Product Code: ETC7641761 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Ireland tampon market is a growing and competitive industry characterized by a wide range of products catering to different consumer needs. Major players in the market include international brands such as Tampax, Always, and Kotex, as well as local brands offering organic and eco-friendly options. The market is driven by increasing awareness about menstrual hygiene and the shift towards sustainable and biodegradable products. Factors such as convenience, comfort, and affordability are key considerations for consumers when choosing tampons. Retail channels for tampons in Ireland include supermarkets, pharmacies, and online platforms, providing consumers with easy access to a variety of products. The market is expected to continue expanding with innovations in product technology and marketing strategies aimed at meeting the evolving demands of consumers.
The Ireland tampon market is experiencing a shift towards more sustainable and environmentally friendly products, with an increasing demand for organic cotton and biodegradable options. This trend is driven by growing consumer awareness of the environmental impact of traditional tampons and a desire for healthier and more natural menstrual products. There is also a rising interest in period care products that cater to specific needs, such as those designed for sensitive skin or menstrual cup alternatives. Manufacturers have an opportunity to innovate and diversify their product offerings to meet these evolving consumer preferences. Additionally, there is potential for marketing campaigns that focus on sustainability, transparency, and inclusivity to resonate with the Irish market and attract a broader customer base.
In the Ireland Tampon Market, one of the key challenges faced is the stigma and taboo surrounding menstrual health and hygiene. This cultural barrier often leads to discomfort and reluctance among some individuals to openly discuss or purchase menstrual products, including tampons. Additionally, there is a lack of education and awareness about the importance of using tampons safely and effectively, which can hinder market growth and adoption. Furthermore, the increasing focus on sustainability and eco-friendly products poses a challenge for traditional tampon brands to innovate and offer more environmentally conscious options. Overcoming these challenges requires a multi-faceted approach that involves destigmatizing menstruation, improving education and accessibility, and promoting sustainable practices within the tampon market in Ireland.
The Ireland tampon market is primarily driven by factors such as increasing awareness about menstrual hygiene, rising disposable income levels, and the growing acceptance of menstrual products. The shift towards more convenient and comfortable menstrual products, coupled with the availability of a wide range of tampons catering to different preferences and needs, is also contributing to market growth. Additionally, initiatives promoting menstrual health education and the focus on sustainability and eco-friendly products are influencing consumer choices in the market. The convenience of tampons for women with active lifestyles and the increasing demand for discreet and easy-to-use menstrual products are further propelling the market forward. Overall, the Ireland tampon market is expected to continue to grow as awareness, accessibility, and product innovation drive consumer demand.
In Ireland, tampons and sanitary products are subject to a reduced VAT rate of 0%. This policy was introduced in 2018 as part of efforts to reduce the financial burden on individuals accessing these essential products. Additionally, the Irish government has committed to providing free sanitary products in schools, colleges, and public buildings to tackle period poverty and ensure accessibility for all. These initiatives reflect a broader societal shift towards recognizing menstrual products as essential items rather than luxury goods, promoting gender equality and addressing the practical needs of menstruating individuals in Ireland. The government`s focus on affordability and accessibility in the tampon market demonstrates a commitment to supporting public health and well-being.
The Ireland Tampon Market is expected to continue experiencing steady growth in the coming years, driven by factors such as increasing awareness about menstrual hygiene and the availability of a wide range of product options. The market is also likely to benefit from the growing trend towards sustainable and eco-friendly menstrual products, with more consumers seeking environmentally conscious options. Additionally, advancements in technology and product innovation are expected to lead to the development of more comfortable and efficient tampons, further boosting market growth. Overall, the Ireland Tampon Market is projected to expand as more women prioritize their health and well-being, leading to a positive outlook for the industry in the foreseeable future.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ireland Tampon Market Overview |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Tampon Market Revenues & Volume, 2021 & 2031F |
3.3 Ireland Tampon Market - Industry Life Cycle |
3.4 Ireland Tampon Market - Porter's Five Forces |
3.5 Ireland Tampon Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ireland Tampon Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Ireland Tampon Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ireland Tampon Market Trends |
6 Ireland Tampon Market, By Types |
6.1 Ireland Tampon Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ireland Tampon Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Ireland Tampon Market Revenues & Volume, By Regular 6-9g, 2021- 2031F |
6.1.4 Ireland Tampon Market Revenues & Volume, By Super 9-12g, 2021- 2031F |
6.1.5 Ireland Tampon Market Revenues & Volume, By Super Plus 12-15g, 2021- 2031F |
6.2 Ireland Tampon Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Ireland Tampon Market Revenues & Volume, By Retail Channel, 2021- 2031F |
6.2.3 Ireland Tampon Market Revenues & Volume, By Online Channel, 2021- 2031F |
7 Ireland Tampon Market Import-Export Trade Statistics |
7.1 Ireland Tampon Market Export to Major Countries |
7.2 Ireland Tampon Market Imports from Major Countries |
8 Ireland Tampon Market Key Performance Indicators |
9 Ireland Tampon Market - Opportunity Assessment |
9.1 Ireland Tampon Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ireland Tampon Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Ireland Tampon Market - Competitive Landscape |
10.1 Ireland Tampon Market Revenue Share, By Companies, 2024 |
10.2 Ireland Tampon Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |