| Product Code: ETC11243502 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Ireland continued to see significant imports of underwear, with top exporting countries including China, India, Bangladesh, Sri Lanka, and the UK. Despite moderate concentration levels, the industry experienced steady growth with a CAGR of 5.53% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -7.12%. This data suggests a dynamic market landscape for underwear imports in Ireland, with diverse sourcing countries contributing to the overall industry growth.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ireland Underwear Market Overview |
3.1 Ireland Country Macro Economic Indicators |
3.2 Ireland Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Ireland Underwear Market - Industry Life Cycle |
3.4 Ireland Underwear Market - Porter's Five Forces |
3.5 Ireland Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ireland Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Ireland Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Ireland Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ireland Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Ireland |
4.2.2 Growing awareness about sustainable and ethically produced underwear |
4.2.3 Rising demand for premium and luxury underwear brands |
4.2.4 Influence of fashion trends and social media on consumer preferences |
4.3 Market Restraints |
4.3.1 Intense competition among existing market players |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Economic uncertainties and fluctuations in consumer spending |
4.3.4 Challenges related to distribution and logistics in a geographically dispersed market |
5 Ireland Underwear Market Trends |
6 Ireland Underwear Market, By Types |
6.1 Ireland Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ireland Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Ireland Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Ireland Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Ireland Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Ireland Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Ireland Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Ireland Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Ireland Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Ireland Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Ireland Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Ireland Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Ireland Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Ireland Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Ireland Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Ireland Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Ireland Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Ireland Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Ireland Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Ireland Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Ireland Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Ireland Underwear Market Import-Export Trade Statistics |
7.1 Ireland Underwear Market Export to Major Countries |
7.2 Ireland Underwear Market Imports from Major Countries |
8 Ireland Underwear Market Key Performance Indicators |
8.1 Consumer satisfaction scores from feedback and reviews |
8.2 Growth in online sales and e-commerce penetration |
8.3 Adoption rate of eco-friendly materials in underwear production |
8.4 Social media engagement metrics and influencer collaborations |
8.5 Brand awareness and perception surveys among target demographics |
9 Ireland Underwear Market - Opportunity Assessment |
9.1 Ireland Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ireland Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Ireland Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Ireland Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ireland Underwear Market - Competitive Landscape |
10.1 Ireland Underwear Market Revenue Share, By Companies, 2024 |
10.2 Ireland Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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