Product Code: ETC213514 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 |
Japan Men`S Underwear market currently, in 2023, has witnessed an HHI of 3236, Which has decreased slightly as compared to the HHI of 4441 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The Japan Men`s Underwear Market is a well-established and competitive industry characterized by a wide range of products catering to different consumer preferences. Key players in the market include popular brands such as Uniqlo, Wacoal, and Gunze, offering a variety of styles ranging from traditional briefs to more modern designs like boxer briefs and trunks. The market is driven by factors such as changing fashion trends, increasing awareness of comfort and quality, and the growing popularity of premium and sustainable materials. E-commerce platforms and physical retail stores play a significant role in distribution channels, providing consumers with convenient access to a diverse selection of men`s underwear. Overall, the Japan Men`s Underwear Market continues to evolve to meet the evolving needs and preferences of consumers.
The Japan Men`s Underwear Market is currently experiencing a shift towards more functional and comfortable designs, with a focus on performance fabrics and innovative features such as moisture-wicking properties and odor control. Sustainable and eco-friendly materials are also gaining popularity among consumers who are increasingly conscious of environmental issues. Additionally, there is a growing trend towards stylish and fashion-forward designs, with an emphasis on bold colors and patterns. Online retail channels are playing a significant role in driving sales, providing consumers with a wide range of options and convenience in purchasing underwear. Overall, the market is evolving to meet the changing preferences and demands of Japanese men for high-quality, comfortable, and stylish underwear options.
In the Japan Men`s Underwear Market, challenges include increasing competition from both domestic and international brands, leading to price wars and pressure on profit margins. Additionally, changing consumer preferences and fashion trends pose a challenge for manufacturers to stay relevant and meet evolving demands. Furthermore, the market faces the issue of an aging population, resulting in a shift towards more comfortable and functional underwear styles tailored to older consumers. Cultural factors also play a role, as traditional values in Japan may influence the types of designs and materials preferred by consumers. Overall, staying innovative, adapting to changing consumer behavior, and effectively differentiating products in a crowded market are key challenges faced by players in the Japan Men`s Underwear Market.
The Japan Men`s Underwear Market presents several investment opportunities due to its growing demand driven by changing fashion trends, increasing awareness about comfort and style, and a rising focus on personal grooming among men. Investing in innovative and sustainable materials for underwear production, such as bamboo fiber or organic cotton, can cater to the environmentally conscious consumer segment. Additionally, technological advancements like moisture-wicking fabrics or anti-microbial properties can attract consumers seeking functional and performance-oriented underwear. E-commerce platforms offer a convenient avenue for reaching a wider audience and capitalizing on the increasing trend of online shopping. Collaborating with popular fashion influencers or launching limited-edition collections can also create buzz and drive sales in this competitive market segment. Overall, investing in product innovation, sustainability, technology, and marketing strategies can yield lucrative returns in the Japan Men`s Underwear Market.
In Japan, there are no specific government policies or regulations targeting the men`s underwear market. However, the overall consumer protection laws and standards enforced by the government apply to all consumer goods, including men`s underwear. These regulations ensure product safety, quality, and labeling accuracy. Additionally, the Japanese government promotes fair competition in the market through antitrust laws to prevent monopolies and unfair business practices. The government also supports the textile and apparel industry through various initiatives to encourage innovation, sustainability, and export growth. Overall, while there are no direct policies addressing the men`s underwear market specifically, the broader regulatory framework and industry support measures play a role in shaping the market dynamics in Japan.
The Japan Men`s Underwear Market is expected to witness steady growth in the coming years, driven by factors such as increasing awareness about personal grooming, evolving fashion trends, and a growing emphasis on comfort and functionality in undergarments. With a rising number of men paying more attention to their overall appearance and comfort, there is a growing demand for innovative and high-quality men`s underwear products in the Japanese market. Additionally, the increasing influence of e-commerce platforms and digital marketing strategies is likely to further boost market growth by providing consumers with a wider range of options and convenient shopping experiences. Overall, the Japan Men`s Underwear Market is poised for expansion as brands continue to innovate and adapt to changing consumer preferences.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Men's Underwear Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Men's Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Men's Underwear Market - Industry Life Cycle |
3.4 Japan Men's Underwear Market - Porter's Five Forces |
3.5 Japan Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.6 Japan Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.7 Japan Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F |
3.8 Japan Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F |
3.9 Japan Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Japan Men's Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing focus on comfort and functionality in men's underwear design |
4.2.2 Growing awareness and acceptance of premium and designer men's underwear brands |
4.2.3 Changing fashion trends and preferences among Japanese men |
4.3 Market Restraints |
4.3.1 Price sensitivity of consumers in Japan |
4.3.2 Competition from other clothing segments like loungewear and athleisure |
4.3.3 Limited innovation in materials and technologies used in men's underwear production |
5 Japan Men's Underwear Market Trends |
6 Japan Men's Underwear Market, By Types |
6.1 Japan Men's Underwear Market, By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Men's Underwear Market Revenues & Volume, By Material Type, 2021 - 2031F |
6.1.3 Japan Men's Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.1.4 Japan Men's Underwear Market Revenues & Volume, By Wool, 2021 - 2031F |
6.1.5 Japan Men's Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.1.6 Japan Men's Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.1.7 Japan Men's Underwear Market Revenues & Volume, By Rayon, 2021 - 2031F |
6.1.8 Japan Men's Underwear Market Revenues & Volume, By Linen, 2021 - 2031F |
6.1.9 Japan Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
6.1.10 Japan Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Japan Men's Underwear Market, By Category |
6.2.1 Overview and Analysis |
6.2.2 Japan Men's Underwear Market Revenues & Volume, By Regular Brief, 2021 - 2031F |
6.2.3 Japan Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021 - 2031F |
6.2.4 Japan Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F |
6.2.5 Japan Men's Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.2.6 Japan Men's Underwear Market Revenues & Volume, By Thongs, 2021 - 2031F |
6.3 Japan Men's Underwear Market, By Size |
6.3.1 Overview and Analysis |
6.3.2 Japan Men's Underwear Market Revenues & Volume, By XS, 2021 - 2031F |
6.3.3 Japan Men's Underwear Market Revenues & Volume, By S, 2021 - 2031F |
6.3.4 Japan Men's Underwear Market Revenues & Volume, By M, 2021 - 2031F |
6.3.5 Japan Men's Underwear Market Revenues & Volume, By L, 2021 - 2031F |
6.3.6 Japan Men's Underwear Market Revenues & Volume, By XL, 2021 - 2031F |
6.3.7 Japan Men's Underwear Market Revenues & Volume, By XXL, 2021 - 2031F |
6.4 Japan Men's Underwear Market, By Age Group |
6.4.1 Overview and Analysis |
6.4.2 Japan Men's Underwear Market Revenues & Volume, By 15-25, 2021 - 2031F |
6.4.3 Japan Men's Underwear Market Revenues & Volume, By 26-35, 2021 - 2031F |
6.4.4 Japan Men's Underwear Market Revenues & Volume, By 46-55, 2021 - 2031F |
6.4.5 Japan Men's Underwear Market Revenues & Volume, By 56-65, 2021 - 2031F |
6.4.6 Japan Men's Underwear Market Revenues & Volume, By 65+, 2021 - 2031F |
6.5 Japan Men's Underwear Market, By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Japan Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021 - 2031F |
6.5.3 Japan Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021 - 2031F |
6.5.4 Japan Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.5.5 Japan Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021 - 2031F |
6.5.6 Japan Men's Underwear Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.5.7 Japan Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F |
7 Japan Men's Underwear Market Import-Export Trade Statistics |
7.1 Japan Men's Underwear Market Export to Major Countries |
7.2 Japan Men's Underwear Market Imports from Major Countries |
8 Japan Men's Underwear Market Key Performance Indicators |
8.1 Average selling price (ASP) of men's underwear in Japan |
8.2 Number of new product launches in the men's underwear segment |
8.3 Customer satisfaction and repeat purchase rates for men's underwear brands |
8.4 Social media engagement and brand visibility for men's underwear brands |
9 Japan Men's Underwear Market - Opportunity Assessment |
9.1 Japan Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F |
9.2 Japan Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F |
9.3 Japan Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F |
9.4 Japan Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F |
9.5 Japan Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
10 Japan Men's Underwear Market - Competitive Landscape |
10.1 Japan Men's Underwear Market Revenue Share, By Companies, 2024 |
10.2 Japan Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |