Japan Men's Underwear Market (2025-2031) Outlook | Share, Trends, Industry, Revenue, Growth, Size, Value, Analysis, Companies & Forecast

Market Forecast By Material Type (Cotton, Wool, Silk, Polyester, Rayon, Linen, Nylon, Others), By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), By Size (XS, S, M, L, XL, XXL, XXXL), By Age Group (15-25, 26-35, 46-55, 56-65, 65+), By Sales Channel (Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Others) And Competitive Landscape
Product Code: ETC213514 Publication Date: May 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

Japan Men`S Underwear Market Competition 2023

Japan Men`S Underwear market currently, in 2023, has witnessed an HHI of 3236, Which has decreased slightly as compared to the HHI of 4441 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Japan Men`S Underwear Market Competition 2023

Japan Men`s Underwear Market Overview

The Japan Men`s Underwear Market is a well-established and competitive industry characterized by a wide range of products catering to different consumer preferences. Key players in the market include popular brands such as Uniqlo, Wacoal, and Gunze, offering a variety of styles ranging from traditional briefs to more modern designs like boxer briefs and trunks. The market is driven by factors such as changing fashion trends, increasing awareness of comfort and quality, and the growing popularity of premium and sustainable materials. E-commerce platforms and physical retail stores play a significant role in distribution channels, providing consumers with convenient access to a diverse selection of men`s underwear. Overall, the Japan Men`s Underwear Market continues to evolve to meet the evolving needs and preferences of consumers.

Japan Men`s Underwear Market Trends

The Japan Men`s Underwear Market is currently experiencing a shift towards more functional and comfortable designs, with a focus on performance fabrics and innovative features such as moisture-wicking properties and odor control. Sustainable and eco-friendly materials are also gaining popularity among consumers who are increasingly conscious of environmental issues. Additionally, there is a growing trend towards stylish and fashion-forward designs, with an emphasis on bold colors and patterns. Online retail channels are playing a significant role in driving sales, providing consumers with a wide range of options and convenience in purchasing underwear. Overall, the market is evolving to meet the changing preferences and demands of Japanese men for high-quality, comfortable, and stylish underwear options.

Japan Men`s Underwear Market Challenges

In the Japan Men`s Underwear Market, challenges include increasing competition from both domestic and international brands, leading to price wars and pressure on profit margins. Additionally, changing consumer preferences and fashion trends pose a challenge for manufacturers to stay relevant and meet evolving demands. Furthermore, the market faces the issue of an aging population, resulting in a shift towards more comfortable and functional underwear styles tailored to older consumers. Cultural factors also play a role, as traditional values in Japan may influence the types of designs and materials preferred by consumers. Overall, staying innovative, adapting to changing consumer behavior, and effectively differentiating products in a crowded market are key challenges faced by players in the Japan Men`s Underwear Market.

Japan Men`s Underwear Market Investment Opportunities

The Japan Men`s Underwear Market presents several investment opportunities due to its growing demand driven by changing fashion trends, increasing awareness about comfort and style, and a rising focus on personal grooming among men. Investing in innovative and sustainable materials for underwear production, such as bamboo fiber or organic cotton, can cater to the environmentally conscious consumer segment. Additionally, technological advancements like moisture-wicking fabrics or anti-microbial properties can attract consumers seeking functional and performance-oriented underwear. E-commerce platforms offer a convenient avenue for reaching a wider audience and capitalizing on the increasing trend of online shopping. Collaborating with popular fashion influencers or launching limited-edition collections can also create buzz and drive sales in this competitive market segment. Overall, investing in product innovation, sustainability, technology, and marketing strategies can yield lucrative returns in the Japan Men`s Underwear Market.

Japan Men`s Underwear Market Government Policy

In Japan, there are no specific government policies or regulations targeting the men`s underwear market. However, the overall consumer protection laws and standards enforced by the government apply to all consumer goods, including men`s underwear. These regulations ensure product safety, quality, and labeling accuracy. Additionally, the Japanese government promotes fair competition in the market through antitrust laws to prevent monopolies and unfair business practices. The government also supports the textile and apparel industry through various initiatives to encourage innovation, sustainability, and export growth. Overall, while there are no direct policies addressing the men`s underwear market specifically, the broader regulatory framework and industry support measures play a role in shaping the market dynamics in Japan.

Japan Men`s Underwear Market Future Outlook

The Japan Men`s Underwear Market is expected to witness steady growth in the coming years, driven by factors such as increasing awareness about personal grooming, evolving fashion trends, and a growing emphasis on comfort and functionality in undergarments. With a rising number of men paying more attention to their overall appearance and comfort, there is a growing demand for innovative and high-quality men`s underwear products in the Japanese market. Additionally, the increasing influence of e-commerce platforms and digital marketing strategies is likely to further boost market growth by providing consumers with a wider range of options and convenient shopping experiences. Overall, the Japan Men`s Underwear Market is poised for expansion as brands continue to innovate and adapt to changing consumer preferences.

Key Highlights of the Report:

  • Japan Men's Underwear Market Outlook
  • Market Size of Japan Men's Underwear Market, 2024
  • Forecast of Japan Men's Underwear Market, 2031
  • Historical Data and Forecast of Japan Men's Underwear Revenues & Volume for the Period 2021 - 2031
  • Japan Men's Underwear Market Trend Evolution
  • Japan Men's Underwear Market Drivers and Challenges
  • Japan Men's Underwear Price Trends
  • Japan Men's Underwear Porter's Five Forces
  • Japan Men's Underwear Industry Life Cycle
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Material Type for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Cotton for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Wool for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Silk for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Polyester for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Rayon for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Linen for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Nylon for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Cotton Men's Underwear Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Category for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Regular Brief for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Boxer Brief for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Boxer Shorts for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Trunks for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Thongs for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Size for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By XS for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By S for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By M for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By L for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By XL for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By XXL for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By XXXL for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Age Group for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By 15-25 for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By 26-35 for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By 46-55 for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By 56-65 for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By 65+ for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Sales Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Wholesalers/ Distributors for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Hypermarkets/ Supermarkets for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Multi-brand Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Online Retailers for the Period 2021 - 2031
  • Historical Data and Forecast of Japan Men's Underwear Market Revenues & Volume By Others for the Period 2021 - 2031
  • Japan Men's Underwear Import Export Trade Statistics
  • Market Opportunity Assessment By Material Type
  • Market Opportunity Assessment By Category
  • Market Opportunity Assessment By Size
  • Market Opportunity Assessment By Age Group
  • Market Opportunity Assessment By Sales Channel
  • Japan Men's Underwear Top Companies Market Share
  • Japan Men's Underwear Competitive Benchmarking By Technical and Operational Parameters
  • Japan Men's Underwear Company Profiles
  • Japan Men's Underwear Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Japan Men's Underwear Market Overview

3.1 Japan Country Macro Economic Indicators

3.2 Japan Men's Underwear Market Revenues & Volume, 2021 & 2031F

3.3 Japan Men's Underwear Market - Industry Life Cycle

3.4 Japan Men's Underwear Market - Porter's Five Forces

3.5 Japan Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F

3.6 Japan Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F

3.7 Japan Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F

3.8 Japan Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F

3.9 Japan Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F

4 Japan Men's Underwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing focus on comfort and functionality in men's underwear design

4.2.2 Growing awareness and acceptance of premium and designer men's underwear brands

4.2.3 Changing fashion trends and preferences among Japanese men

4.3 Market Restraints

4.3.1 Price sensitivity of consumers in Japan

4.3.2 Competition from other clothing segments like loungewear and athleisure

4.3.3 Limited innovation in materials and technologies used in men's underwear production

5 Japan Men's Underwear Market Trends

6 Japan Men's Underwear Market, By Types

6.1 Japan Men's Underwear Market, By Material Type

6.1.1 Overview and Analysis

6.1.2 Japan Men's Underwear Market Revenues & Volume, By Material Type, 2021 - 2031F

6.1.3 Japan Men's Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F

6.1.4 Japan Men's Underwear Market Revenues & Volume, By Wool, 2021 - 2031F

6.1.5 Japan Men's Underwear Market Revenues & Volume, By Silk, 2021 - 2031F

6.1.6 Japan Men's Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F

6.1.7 Japan Men's Underwear Market Revenues & Volume, By Rayon, 2021 - 2031F

6.1.8 Japan Men's Underwear Market Revenues & Volume, By Linen, 2021 - 2031F

6.1.9 Japan Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

6.1.10 Japan Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

6.2 Japan Men's Underwear Market, By Category

6.2.1 Overview and Analysis

6.2.2 Japan Men's Underwear Market Revenues & Volume, By Regular Brief, 2021 - 2031F

6.2.3 Japan Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021 - 2031F

6.2.4 Japan Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F

6.2.5 Japan Men's Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F

6.2.6 Japan Men's Underwear Market Revenues & Volume, By Thongs, 2021 - 2031F

6.3 Japan Men's Underwear Market, By Size

6.3.1 Overview and Analysis

6.3.2 Japan Men's Underwear Market Revenues & Volume, By XS, 2021 - 2031F

6.3.3 Japan Men's Underwear Market Revenues & Volume, By S, 2021 - 2031F

6.3.4 Japan Men's Underwear Market Revenues & Volume, By M, 2021 - 2031F

6.3.5 Japan Men's Underwear Market Revenues & Volume, By L, 2021 - 2031F

6.3.6 Japan Men's Underwear Market Revenues & Volume, By XL, 2021 - 2031F

6.3.7 Japan Men's Underwear Market Revenues & Volume, By XXL, 2021 - 2031F

6.4 Japan Men's Underwear Market, By Age Group

6.4.1 Overview and Analysis

6.4.2 Japan Men's Underwear Market Revenues & Volume, By 15-25, 2021 - 2031F

6.4.3 Japan Men's Underwear Market Revenues & Volume, By 26-35, 2021 - 2031F

6.4.4 Japan Men's Underwear Market Revenues & Volume, By 46-55, 2021 - 2031F

6.4.5 Japan Men's Underwear Market Revenues & Volume, By 56-65, 2021 - 2031F

6.4.6 Japan Men's Underwear Market Revenues & Volume, By 65+, 2021 - 2031F

6.5 Japan Men's Underwear Market, By Sales Channel

6.5.1 Overview and Analysis

6.5.2 Japan Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021 - 2031F

6.5.3 Japan Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021 - 2031F

6.5.4 Japan Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F

6.5.5 Japan Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021 - 2031F

6.5.6 Japan Men's Underwear Market Revenues & Volume, By Online Retailers, 2021 - 2031F

6.5.7 Japan Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

7 Japan Men's Underwear Market Import-Export Trade Statistics

7.1 Japan Men's Underwear Market Export to Major Countries

7.2 Japan Men's Underwear Market Imports from Major Countries

8 Japan Men's Underwear Market Key Performance Indicators

8.1 Average selling price (ASP) of men's underwear in Japan

8.2 Number of new product launches in the men's underwear segment

8.3 Customer satisfaction and repeat purchase rates for men's underwear brands

8.4 Social media engagement and brand visibility for men's underwear brands

9 Japan Men's Underwear Market - Opportunity Assessment

9.1 Japan Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F

9.2 Japan Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F

9.3 Japan Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F

9.4 Japan Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F

9.5 Japan Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F

10 Japan Men's Underwear Market - Competitive Landscape

10.1 Japan Men's Underwear Market Revenue Share, By Companies, 2024

10.2 Japan Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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