| Product Code: ETC10169938 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The Japan prams and stroller import market continued to be dominated by key exporting countries including China, Italy, Turkey, Taiwan, and the Netherlands in 2024. Despite high concentration levels indicated by the Herfindahl-Hirschman Index (HHI), the market displayed strong growth with a Compound Annual Growth Rate (CAGR) of 8.64% from 2020 to 2024. The impressive growth momentum was further highlighted by a notable growth rate of 13.82% from 2023 to 2024, reflecting the increasing demand for imported prams and strollers in Japan.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Japan Prams and Stroller Market Overview |
3.1 Japan Country Macro Economic Indicators |
3.2 Japan Prams and Stroller Market Revenues & Volume, 2021 & 2031F |
3.3 Japan Prams and Stroller Market - Industry Life Cycle |
3.4 Japan Prams and Stroller Market - Porter's Five Forces |
3.5 Japan Prams and Stroller Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Japan Prams and Stroller Market Revenues & Volume Share, By Feature, 2021 & 2031F |
3.7 Japan Prams and Stroller Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Japan Prams and Stroller Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Japan Prams and Stroller Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to higher demand for convenient baby transport solutions. |
4.2.2 Growing trend of nuclear families and working parents relying on prams and strollers for mobility. |
4.2.3 Rising disposable income and changing lifestyles driving the demand for premium and technologically advanced products in the market. |
4.3 Market Restraints |
4.3.1 High initial cost associated with quality prams and strollers may limit adoption rates. |
4.3.2 Cultural preferences favoring traditional baby carriers like slings and wraps over prams and strollers. |
4.3.3 Concerns regarding safety and product recalls impacting consumer trust in the market. |
5 Japan Prams and Stroller Market Trends |
6 Japan Prams and Stroller Market, By Types |
6.1 Japan Prams and Stroller Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Japan Prams and Stroller Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Japan Prams and Stroller Market Revenues & Volume, By Standard Stroller, 2021 - 2031F |
6.1.4 Japan Prams and Stroller Market Revenues & Volume, By Travel System, 2021 - 2031F |
6.1.5 Japan Prams and Stroller Market Revenues & Volume, By Jogging Stroller, 2021 - 2031F |
6.1.6 Japan Prams and Stroller Market Revenues & Volume, By Double Stroller, 2021 - 2031F |
6.1.7 Japan Prams and Stroller Market Revenues & Volume, By Umbrella Stroller, 2021 - 2031F |
6.2 Japan Prams and Stroller Market, By Feature |
6.2.1 Overview and Analysis |
6.2.2 Japan Prams and Stroller Market Revenues & Volume, By Adjustable Handle, 2021 - 2031F |
6.2.3 Japan Prams and Stroller Market Revenues & Volume, By Lightweight, 2021 - 2031F |
6.2.4 Japan Prams and Stroller Market Revenues & Volume, By Foldable, 2021 - 2031F |
6.2.5 Japan Prams and Stroller Market Revenues & Volume, By Reclining Seat, 2021 - 2031F |
6.2.6 Japan Prams and Stroller Market Revenues & Volume, By Compact Design, 2021 - 2031F |
6.3 Japan Prams and Stroller Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 Japan Prams and Stroller Market Revenues & Volume, By Infant Transportation, 2021 - 2031F |
6.3.3 Japan Prams and Stroller Market Revenues & Volume, By Multi-Purpose Use, 2021 - 2031F |
6.3.4 Japan Prams and Stroller Market Revenues & Volume, By Outdoor Activities, 2021 - 2031F |
6.3.5 Japan Prams and Stroller Market Revenues & Volume, By Twins & Siblings, 2021 - 2031F |
6.3.6 Japan Prams and Stroller Market Revenues & Volume, By Travel, 2021 - 2031F |
6.4 Japan Prams and Stroller Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Japan Prams and Stroller Market Revenues & Volume, By Parents, 2021 - 2031F |
6.4.3 Japan Prams and Stroller Market Revenues & Volume, By Daycares, 2021 - 2031F |
6.4.4 Japan Prams and Stroller Market Revenues & Volume, By Hospitals, 2021 - 2031F |
6.4.5 Japan Prams and Stroller Market Revenues & Volume, By Commercial, 2021 - 2031F |
6.4.6 Japan Prams and Stroller Market Revenues & Volume, By Others, 2021 - 2031F |
7 Japan Prams and Stroller Market Import-Export Trade Statistics |
7.1 Japan Prams and Stroller Market Export to Major Countries |
7.2 Japan Prams and Stroller Market Imports from Major Countries |
8 Japan Prams and Stroller Market Key Performance Indicators |
8.1 Average age of first-time parents in Japan (indicative of potential market size and demand). |
8.2 Percentage of households with dual-income earners (correlated with the need for convenient baby transport solutions). |
8.3 Number of baby care product stores stocking prams and strollers (reflecting market penetration and distribution network strength). |
9 Japan Prams and Stroller Market - Opportunity Assessment |
9.1 Japan Prams and Stroller Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Japan Prams and Stroller Market Opportunity Assessment, By Feature, 2021 & 2031F |
9.3 Japan Prams and Stroller Market Opportunity Assessment, By Application, 2021 & 2031F |
9.4 Japan Prams and Stroller Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Japan Prams and Stroller Market - Competitive Landscape |
10.1 Japan Prams and Stroller Market Revenue Share, By Companies, 2024 |
10.2 Japan Prams and Stroller Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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