| Product Code: ETC409002 | Publication Date: Oct 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Jordan Carnation market currently, in 2023, has witnessed an HHI of 10000, Which has decreased substantially as compared to the HHI of 10000 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
Jordan carnation market is thriving, driven by the growing demand for cut flowers in domestic and export markets. Carnations are popular flowers used in floral arrangements, bouquets, and decorations for various occasions, contributing to their steady demand among consumers and florists in Jordan.
The carnation market in Jordan is primarily driven by the increasing demand for ornamental flowers for various occasions and events, such as weddings, celebrations, and cultural festivals. The growing trend of gifting flowers and the rising popularity of floral decorations in homes and commercial spaces further boost the market. Additionally, advancements in horticultural practices and the introduction of new carnation varieties with enhanced aesthetic appeal and longer vase life contribute to market growth. The increasing export opportunities for Jordan carnations, driven by their high quality and unique characteristics, also play a significant role in market expansion.
The Jordan Carnation market faces difficulties related to climatic conditions that are not always favorable for carnation cultivation, requiring investment in greenhouse technology. There is also competition from other flower markets with more established export channels. The market needs better marketing strategies and infrastructure to support the export of carnations. Additionally, fluctuations in demand, both domestically and internationally, pose a significant challenge for growers and sellers.
Jordans government supports the floriculture industry through various agricultural development programs. These include providing financial assistance to growers, investing in research to improve flower varieties, and ensuring the availability of modern farming equipment. Policies also focus on boosting exports by simplifying export procedures and participating in international flower trade fairs. There is an emphasis on sustainable farming practices to ensure environmental conservation.