Product Code: ETC037086 | Publication Date: Oct 2020 | Updated Date: Jun 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
The Jordan food retail market is characterized by a mix of traditional markets, modern supermarkets, and online grocery platforms. Traditional markets like souks and local shops remain popular among consumers, offering fresh produce and a wide variety of local products. However, modern supermarkets such as Carrefour, Cozmo, and Safeway have gained traction, providing convenience and a diverse range of international and local brands. Online grocery platforms like Souq.com and InstaShop have also seen increased adoption, especially in urban areas, offering delivery services and a seamless shopping experience. With a growing middle class, changing consumer preferences, and an increasing focus on convenience and quality, the Jordan food retail market presents opportunities for both traditional and modern retailers to innovate and cater to evolving consumer needs.
In the Jordan Food Retail Market, there is a growing demand for health-conscious and organic products as consumers become more focused on their well-being. This trend is driving retailers to expand their offerings of organic, gluten-free, and other specialty items in response to changing consumer preferences. Additionally, there is a noticeable shift towards online grocery shopping, with more consumers opting for convenience and time-saving options. As a result, food retailers in Jordan are increasingly investing in e-commerce platforms and digital marketing strategies to capture this growing segment of the market. Moreover, there is a rising interest in international cuisines and flavors, leading to an increase in the availability of imported food products in stores across the country. Overall, these trends are shaping the food retail landscape in Jordan and influencing the strategies adopted by industry players to meet evolving consumer demands.
The Jordan food retail market faces several challenges, including intense competition among supermarkets and hypermarkets, rising operating costs, and changing consumer preferences. The market is relatively small, which limits growth opportunities for retailers. Additionally, economic instability and political uncertainty in the region can impact consumer spending habits and overall market performance. Infrastructure and logistical challenges also pose obstacles to efficient supply chain management and distribution of goods. Moreover, fluctuations in currency exchange rates and inflation rates can affect pricing strategies and profit margins for retailers operating in Jordan. Overall, navigating these challenges requires retailers in the Jordan food market to adopt innovative strategies, enhance operational efficiency, and stay attuned to changing market dynamics to remain competitive.
The Jordan food retail market presents various investment opportunities for both local and international investors. With a growing population and increasing urbanization, there is a rising demand for convenience and specialty food products. Investment opportunities exist in expanding grocery retail chains, introducing innovative food delivery services, and establishing food outlets focusing on organic and healthy products. Additionally, there is potential for investing in food technology solutions to enhance supply chain efficiency and improve customer experience. Collaborating with local farmers and producers to promote sustainable and locally sourced products can also be a lucrative investment strategy in the Jordanian food retail market. Overall, the sector offers diverse opportunities for investors looking to capitalize on the evolving consumer preferences and market trends in Jordan.
The government of Jordan has implemented various policies to regulate and support the food retail market in the country. These policies include the enforcement of food safety and quality standards to ensure consumer protection, as well as the promotion of fair competition among retailers. Additionally, the government has taken measures to support local food producers and suppliers, aiming to boost the domestic agricultural sector and reduce reliance on imports. In recent years, there has been a focus on promoting healthy eating habits and increasing access to nutritious food options for the population. Overall, the government`s policies in the Jordan food retail market are aimed at fostering a competitive and sustainable industry while safeguarding consumer health and promoting local agriculture.
The future outlook for the Jordan food retail market appears promising, with steady growth expected in the coming years. Factors driving this growth include an increasing population, rising disposable incomes, and changing consumer preferences towards convenience and quality. The expansion of modern grocery retail formats such as supermarkets and hypermarkets is also contributing to the market`s development. Additionally, the growing trend of online shopping and food delivery services is expected to further boost the market by providing consumers with more convenient and efficient ways to purchase food products. Overall, the Jordan food retail market is likely to continue on a positive trajectory, presenting opportunities for both domestic and international food retailers to capitalize on the evolving consumer landscape in the country.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Food Retail Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Food Retail Market Revenues & Volume, 2019 & 2026F |
3.3 Jordan Food Retail Market - Industry Life Cycle |
3.4 Jordan Food Retail Market - Porter's Five Forces |
3.5 Jordan Food Retail Market Revenues & Volume Share, By Product Types, 2019 & 2026F |
3.6 Jordan Food Retail Market Revenues & Volume Share, By Packaging Types, 2019 & 2026F |
4 Jordan Food Retail Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Jordan Food Retail Market Trends |
6 Jordan Food Retail Market, By Types |
6.1 Jordan Food Retail Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Jordan Food Retail Market Revenues & Volume, By Product Types, 2016 - 2026F |
6.1.3 Jordan Food Retail Market Revenues & Volume, By Unpackaged Food, 2016 - 2026F |
6.1.4 Jordan Food Retail Market Revenues & Volume, By Packaged Food, 2016 - 2026F |
6.1.5 Jordan Food Retail Market Revenues & Volume, By Drinks, 2016 - 2026F |
6.1.6 Jordan Food Retail Market Revenues & Volume, By Household Products, 2016 - 2026F |
6.2 Jordan Food Retail Market, By Packaging Types |
6.2.1 Overview and Analysis |
6.2.2 Jordan Food Retail Market Revenues & Volume, By Boxes, 2016 - 2026F |
6.2.3 Jordan Food Retail Market Revenues & Volume, By Cans, 2016 - 2026F |
6.2.4 Jordan Food Retail Market Revenues & Volume, By Cellophane Wrapping, 2016 - 2026F |
6.2.5 Jordan Food Retail Market Revenues & Volume, By Cylindrical Cardboard, 2016 - 2026F |
7 Jordan Food Retail Market Import-Export Trade Statistics |
7.1 Jordan Food Retail Market Export to Major Countries |
7.2 Jordan Food Retail Market Imports from Major Countries |
8 Jordan Food Retail Market Key Performance Indicators |
9 Jordan Food Retail Market - Opportunity Assessment |
9.1 Jordan Food Retail Market Opportunity Assessment, By Product Types, 2019 & 2026F |
9.2 Jordan Food Retail Market Opportunity Assessment, By Packaging Types, 2019 & 2026F |
10 Jordan Food Retail Market - Competitive Landscape |
10.1 Jordan Food Retail Market Revenue Share, By Companies, 2024 |
10.2 Jordan Food Retail Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |