Product Code: ETC7771541 | Publication Date: Sep 2024 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Jordanian tampon market is growing steadily, driven by factors such as increasing awareness about menstrual hygiene and the availability of a wider range of products. Cultural norms and preferences influence the market, with a preference for tampons with applicators due to comfort and ease of use. Local brands are gaining traction, offering competitive pricing and emphasizing quality and comfort to attract consumers. International brands also have a presence in the market, offering a variety of options to cater to different consumer needs. The market is expected to continue expanding as more women in Jordan become open to trying tampons as a convenient and hygienic menstrual product option. Marketing strategies focusing on education, product innovation, and accessibility will be crucial for companies looking to succeed in this evolving market.
The Jordan tampon market is witnessing a shift towards organic and sustainable products as consumers are becoming more conscious about the ingredients in their personal care products. There is a growing demand for tampons made from organic cotton, free from chemicals and pesticides. This trend presents an opportunity for both local and international brands to expand their product offerings and cater to this segment of environmentally conscious consumers. Additionally, there is a rising awareness about menstrual health and hygiene, leading to increased education and advocacy in the market. Brands that focus on promoting menstrual health and providing informative resources to consumers have the potential to gain a competitive edge and build brand loyalty in the Jordanian tampon market.
In the Jordan tampon market, challenges include cultural taboos and stigma surrounding menstruation, limited access to comprehensive sexual health education which affects awareness and usage of tampons, as well as concerns about product safety and quality. Additionally, the market may face regulatory hurdles and distribution challenges that impact the availability and affordability of tampons for consumers. Competing with traditional menstrual products like pads and cultural preferences for them also pose obstacles to the growth of the tampon market in Jordan. Overcoming these challenges will require targeted marketing strategies, education campaigns to destigmatize menstruation, partnerships with healthcare providers for endorsements, and efforts to improve accessibility and affordability of tampons through both physical and online retail channels.
The Jordanian tampon market is primarily driven by increasing awareness about menstrual hygiene and the convenience and ease of use that tampons offer compared to traditional sanitary pads. As women become more health-conscious and seek products that provide greater freedom of movement during their menstrual cycle, the demand for tampons is on the rise. Additionally, the growing influence of Western culture and the availability of a wider range of tampon options in the market are also contributing to the growth of the tampon market in Jordan. Furthermore, initiatives by government and non-governmental organizations to promote menstrual hygiene and access to affordable menstrual products are further propelling the market forward.
In Jordan, menstrual hygiene products, including tampons, are subject to a 16% value-added tax (VAT) as per government policies. The government has not implemented specific regulations or subsidies directly targeting the tampon market. However, efforts have been made to raise awareness about menstrual health and hygiene through educational campaigns and initiatives by non-governmental organizations. Importantly, there have been calls for the removal of the VAT on menstrual products to make them more affordable and accessible to women in the country. Overall, the Jordanian government`s policies regarding the tampon market primarily revolve around taxation and general public health awareness rather than specific industry regulations.
The Jordan tampon market is expected to experience steady growth in the coming years, driven by factors such as increasing awareness about menstrual hygiene, a growing female population, and changing lifestyles. The market is likely to witness the introduction of innovative products catering to different consumer needs, such as organic and environmentally-friendly options. Additionally, the rise of e-commerce platforms is expected to make tampons more accessible to a wider consumer base, particularly in remote areas. However, the market may face challenges related to cultural taboos surrounding menstruation and potential competition from alternative menstrual products. Overall, the Jordan tampon market is poised for expansion, with opportunities for brands to differentiate themselves through product innovation and targeted marketing strategies.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Jordan Tampon Market Overview |
3.1 Jordan Country Macro Economic Indicators |
3.2 Jordan Tampon Market Revenues & Volume, 2021 & 2031F |
3.3 Jordan Tampon Market - Industry Life Cycle |
3.4 Jordan Tampon Market - Porter's Five Forces |
3.5 Jordan Tampon Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Jordan Tampon Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Jordan Tampon Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Jordan Tampon Market Trends |
6 Jordan Tampon Market, By Types |
6.1 Jordan Tampon Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Jordan Tampon Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Jordan Tampon Market Revenues & Volume, By Regular 6-9g, 2021- 2031F |
6.1.4 Jordan Tampon Market Revenues & Volume, By Super 9-12g, 2021- 2031F |
6.1.5 Jordan Tampon Market Revenues & Volume, By Super Plus 12-15g, 2021- 2031F |
6.2 Jordan Tampon Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Jordan Tampon Market Revenues & Volume, By Retail Channel, 2021- 2031F |
6.2.3 Jordan Tampon Market Revenues & Volume, By Online Channel, 2021- 2031F |
7 Jordan Tampon Market Import-Export Trade Statistics |
7.1 Jordan Tampon Market Export to Major Countries |
7.2 Jordan Tampon Market Imports from Major Countries |
8 Jordan Tampon Market Key Performance Indicators |
9 Jordan Tampon Market - Opportunity Assessment |
9.1 Jordan Tampon Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Jordan Tampon Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Jordan Tampon Market - Competitive Landscape |
10.1 Jordan Tampon Market Revenue Share, By Companies, 2024 |
10.2 Jordan Tampon Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |