| Product Code: ETC11243412 | Publication Date: Apr 2025 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In the Kazakhstan underwear market, the import trend experienced a notable decline from 2023 to 2024, with a growth rate of -48.45%. Over the period of 2020-2024, the compound annual growth rate (CAGR) stood at -0.7%. This significant drop in import momentum could be attributed to shifting consumer preferences, changes in trade policies, or market saturation, impacting the overall market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kazakhstan Underwear Market Overview |
3.1 Kazakhstan Country Macro Economic Indicators |
3.2 Kazakhstan Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Kazakhstan Underwear Market - Industry Life Cycle |
3.4 Kazakhstan Underwear Market - Porter's Five Forces |
3.5 Kazakhstan Underwear Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kazakhstan Underwear Market Revenues & Volume Share, By Fabric, 2021 & 2031F |
3.7 Kazakhstan Underwear Market Revenues & Volume Share, By Consumer Group, 2021 & 2031F |
3.8 Kazakhstan Underwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Kazakhstan Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Kazakhstan |
4.2.2 Growing awareness about fashion and trends in the underwear segment |
4.2.3 Expansion of retail and e-commerce channels for underwear sales in Kazakhstan |
4.3 Market Restraints |
4.3.1 Intense competition among domestic and international underwear brands |
4.3.2 Fluctuating raw material prices impacting production costs |
4.3.3 Cultural norms and preferences affecting the acceptance of certain types of underwear styles |
5 Kazakhstan Underwear Market Trends |
6 Kazakhstan Underwear Market, By Types |
6.1 Kazakhstan Underwear Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kazakhstan Underwear Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Kazakhstan Underwear Market Revenues & Volume, By Boxer Briefs, 2021 - 2031F |
6.1.4 Kazakhstan Underwear Market Revenues & Volume, By Briefs, 2021 - 2031F |
6.1.5 Kazakhstan Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F |
6.1.6 Kazakhstan Underwear Market Revenues & Volume, By Panties, 2021 - 2031F |
6.2 Kazakhstan Underwear Market, By Fabric |
6.2.1 Overview and Analysis |
6.2.2 Kazakhstan Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F |
6.2.3 Kazakhstan Underwear Market Revenues & Volume, By Silk, 2021 - 2031F |
6.2.4 Kazakhstan Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F |
6.2.5 Kazakhstan Underwear Market Revenues & Volume, By Spandex, 2021 - 2031F |
6.3 Kazakhstan Underwear Market, By Consumer Group |
6.3.1 Overview and Analysis |
6.3.2 Kazakhstan Underwear Market Revenues & Volume, By Men, 2021 - 2031F |
6.3.3 Kazakhstan Underwear Market Revenues & Volume, By Women, 2021 - 2031F |
6.3.4 Kazakhstan Underwear Market Revenues & Volume, By Kids, 2021 - 2031F |
6.3.5 Kazakhstan Underwear Market Revenues & Volume, By Unisex, 2021 - 2031F |
6.4 Kazakhstan Underwear Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Kazakhstan Underwear Market Revenues & Volume, By Online Retail, 2021 - 2031F |
6.4.3 Kazakhstan Underwear Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.4.4 Kazakhstan Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.4.5 Kazakhstan Underwear Market Revenues & Volume, By Brand-Owned Stores, 2021 - 2031F |
7 Kazakhstan Underwear Market Import-Export Trade Statistics |
7.1 Kazakhstan Underwear Market Export to Major Countries |
7.2 Kazakhstan Underwear Market Imports from Major Countries |
8 Kazakhstan Underwear Market Key Performance Indicators |
8.1 Average selling price of underwear in Kazakhstan |
8.2 Percentage of online sales in the underwear market |
8.3 Consumer satisfaction and repeat purchase rate for underwear brands |
9 Kazakhstan Underwear Market - Opportunity Assessment |
9.1 Kazakhstan Underwear Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kazakhstan Underwear Market Opportunity Assessment, By Fabric, 2021 & 2031F |
9.3 Kazakhstan Underwear Market Opportunity Assessment, By Consumer Group, 2021 & 2031F |
9.4 Kazakhstan Underwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Kazakhstan Underwear Market - Competitive Landscape |
10.1 Kazakhstan Underwear Market Revenue Share, By Companies, 2024 |
10.2 Kazakhstan Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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