| Product Code: ETC7796929 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Automotive Advertising Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Automotive Advertising Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Automotive Advertising Market - Industry Life Cycle |
3.4 Kenya Automotive Advertising Market - Porter's Five Forces |
3.5 Kenya Automotive Advertising Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Automotive Advertising Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Kenya Automotive Advertising Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Kenya Automotive Advertising Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the middle class in Kenya leading to higher purchasing power for automotive products and services. |
4.2.2 Growth in the automotive industry in Kenya leading to a larger pool of potential advertisers. |
4.2.3 Rising urbanization and infrastructure development driving the demand for automotive vehicles and related advertising. |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in currency exchange rates impacting advertising budgets of automotive companies. |
4.3.2 Competition from other advertising mediums such as digital and social media affecting the share of advertising budgets allocated to traditional channels. |
5 Kenya Automotive Advertising Market Trends |
6 Kenya Automotive Advertising Market, By Types |
6.1 Kenya Automotive Advertising Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Automotive Advertising Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Automotive Advertising Market Revenues & Volume, By Location Independent Advertising, 2021- 2031F |
6.1.4 Kenya Automotive Advertising Market Revenues & Volume, By Location-Based Advertising, 2021- 2031F |
6.2 Kenya Automotive Advertising Market, By Product |
6.2.1 Overview and Analysis |
6.2.2 Kenya Automotive Advertising Market Revenues & Volume, By Online Advertising, 2021- 2031F |
6.2.3 Kenya Automotive Advertising Market Revenues & Volume, By Traditional Media, 2021- 2031F |
6.2.4 Kenya Automotive Advertising Market Revenues & Volume, By Pre-Roll Advertisements, 2021- 2031F |
6.2.5 Kenya Automotive Advertising Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Kenya Automotive Advertising Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Kenya Automotive Advertising Market Revenues & Volume, By Automotive Groups, 2021- 2031F |
6.3.3 Kenya Automotive Advertising Market Revenues & Volume, By Automotive Dealerships, 2021- 2031F |
6.3.4 Kenya Automotive Advertising Market Revenues & Volume, By Others, 2021- 2031F |
7 Kenya Automotive Advertising Market Import-Export Trade Statistics |
7.1 Kenya Automotive Advertising Market Export to Major Countries |
7.2 Kenya Automotive Advertising Market Imports from Major Countries |
8 Kenya Automotive Advertising Market Key Performance Indicators |
8.1 Number of new automotive brands entering the Kenyan market. |
8.2 Growth in the number of automotive advertising campaigns launched annually. |
8.3 Increase in the average budget allocated to automotive advertising in Kenya. |
8.4 Percentage of automotive advertising spending allocated to Out-of-Home advertising. |
8.5 Growth in the number of automotive advertising agencies operating in Kenya. |
9 Kenya Automotive Advertising Market - Opportunity Assessment |
9.1 Kenya Automotive Advertising Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Automotive Advertising Market Opportunity Assessment, By Product, 2021 & 2031F |
9.3 Kenya Automotive Advertising Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Kenya Automotive Advertising Market - Competitive Landscape |
10.1 Kenya Automotive Advertising Market Revenue Share, By Companies, 2024 |
10.2 Kenya Automotive Advertising Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |