Kenya Baby Food Market (2020-2026)

Market Forecast By Product Type (Milk Formula, Dried Baby Food, Prepared Baby Food & Others), By Distribution Channel (Hypermarkets/ Supermarkets, Online Channels & Others) and competitive landscape

Product Code: ETC002886 Publication Date: Jun 2020 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Kenya baby food market is projected to witness growth over the forecast period mainly on account of the rising population, an increase in the number of working women coupled with the changing lifestyle of the people. The African nations have a higher rate of malnutrition among the children and Kenya is one of them. However, the government is making continuous efforts to promote awareness among the people about adequate nutrition needed for the healthy growth of the baby, which would raise the demand for baby food in the country over the coming years.

According to 6Wresearch, Kenya Baby Food Market size is anticipated to register growth during 2020-2026. In Kenya, over 26% of children under five years are stunted which has become a major cause of concern for the government. However, Kenya has made significant progress in reducing stunting, wasting, and underweight children through various government programs together with UNICEF such as the 2018-2022 UNICEF Kenya country program that aligns with the government’s big four agenda to enhance food and nutrition security for Kenyans. Moreover, the growing number of working women in the country and their preference for baby food to provide proper nutrition to the child, which are easily available and instant to make, is one of the factors to drive the baby food market in Kenya in the years to come. However, the market growth is anticipated to slow down in 2020 due to severe economic contractions as a result of the nationwide lockdown imposed in the wake of the coronavirus pandemic.

By product type, the prepared baby food segment is anticipated to gain prominent market revenue share in the overall Kenya baby food market during the forecast period owing to the widespread adoption and instant usage of the product without the requirement of any other ingredients.

The Kenya baby food market report thoroughly covers the market by product type and distribution channel. The Kenya baby food market outlook report provides an unbiased and detailed analysis of the on-going Kenya baby food market trends, Kenya baby food market share, opportunities/high growth areas, and market drivers, which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Kenya baby food market is estimated to register sound revenues in the upcoming six years on the back of rising requirements for adequate nutritional food. Kenya contributed healthy popularity towards the baby food market and would instigate the baby food in the country.  Further, the prepared food segment is flourishing market growth owing to increased instant consumption demand for under one-year babies, as a result, strengthening baby food product deployment and is anticipated to boost the enormous growth of Kenya baby food market in the upcoming six years. 

Key Highlights of the Report:

  • Kenya Baby Food Market Overview
  • Kenya Baby Food Market Outlook
  • Kenya Baby Food Market Forecast
  • Historical Data of Kenya Baby Food Market Revenues for the Period 2016-2019
  • Kenya Baby Food Market Size and Kenya Baby Food Market Forecast of Revenues until 2026
  • Historical Data of Kenya Baby Food Market Revenues, By Product Type, for the period 2016-2019
  • Market Size and Forecast of Kenya Baby Food Market Revenues, By Product Type, until 2026
  • Historical Data of Kenya Baby Food Market Revenues, By Distribution Channel, for the period 2016-2019
  • Market Size and Forecast of Kenya Baby Food Market Revenues, By Distribution Channel, until 2026
  • Market Drivers and Restraints
  • Industry Life Cycle
  • Kenya Baby Food Market Trends & Evolution
  • Kenya Baby Food Market Opportunity Assessment
  • Kenya Baby Food Market Share, By Players
  • Kenya Baby Food Market Overview on Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Markets Covered

The Kenya baby food market report provides a detailed analysis of the following market segments:

By Product Type

  • Milk Formula
  • Dried Baby Food
  • Prepared Baby Food
  • Others

By Distribution Channel

  • Hypermarkets/ Supermarkets
  • Online Channels
  • Others

TABLE OF CONTENTS

1. Executive Summary

2. Introduction

2.1 Report Description

2.2 Key Highlights

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3. Kenya Baby Food Market Overview

3.1 Country Indicators

3.2 Kenya Baby Food Market Revenues, 2016-2026F

3.3 Kenya Baby Food Market Revenue Share, By Product Type, 2019 & 2026F

3.4 Kenya Baby Food Market Revenue Share, By Distribution Channel, 2019 & 2026F

3.5 Kenya Baby Food Market - Industry Life Cycle

3.6 Kenya Baby Food Market - Porter’s Five Forces

4. Kenya Baby Food Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5. Kenya Baby Food Market Trends & Evolution

6. Kenya Baby Food Market Overview, By Product Type

6.1 Kenya Milk Formula Baby Food Market Revenues, 2016-2026F

6.2 Kenya Dried Baby Food Market Revenues, 2016-2026F

6.3 Kenya Prepared Baby Food Market Revenues, 2016-2026F

6.4 Kenya Other Baby Food Market Revenues, 2016-2026F

7. Kenya Baby Food Market Overview, By Distribution Channel

7.1 Kenya Baby Food Market Revenues, By Hypermarkets/ Supermarkets, 2016-2026F

7.2 Kenya Baby Food Market Revenues, By Online channels, 2016-2026F

7.3 Kenya Baby Food Market Revenues, By Other channels, 2016-2026F

8. Kenya Baby Food Market Key Performance Indicators

9. Kenya Baby Food Market Opportunity Assessment

9.1 Kenya Baby Food Market Opportunity Assessment, By Product Type, 2026F

9.2 Kenya Baby Food Market Opportunity Assessment, By Distribution Channel, 2026F

10. Kenya Baby Food Market Competitive Landscape

10.1 Kenya Baby Food Market Revenue Share, By Companies, 2019

10.2 Kenya Baby Food Market Competitive Benchmarking, By Operating & Technical Parameters

11. Company Profiles

12. Key Strategic Recommendations

13. Disclaimer

 
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