Product Code: ETC218030 | Publication Date: Aug 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The Kenya Canned Food Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 15.14% in 2026, following an initial rate of 14.04%, before easing to 8.44% at the end of the period.
In the Africa region, the Canned Food market in Kenya is projected to expand at a exponential growth rate of 15.12% by 2027. The largest economy is Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.
Kenya canned food market is witnessing significant growth, driven by changing consumer preferences, urbanization, and the convenience offered by canned products. Canned food items such as fruits, vegetables, meats, and ready-to-eat meals are increasingly popular among consumers due to their long shelf life and ease of preparation. Additionally, as the food processing industry continues to innovate and introduce new flavors and variants, the canned food market expands to cater to diverse tastes and dietary preferences. With the government`s focus on promoting food security and supporting the food processing sector, the canned food market in Kenya is expected to continue its upward trajectory, providing consumers with a wide range of convenient and nutritious options.
In Kenya, the Canned Food market is witnessing growth driven by the increasing urbanization, changing consumer lifestyles, and the expanding retail sector. Canned food products, including fruits, vegetables, meats, and seafood, offer convenience, long shelf life, and easy storage, making them popular choices among consumers seeking quick meal solutions. The rising demand for canned food in Kenya is driven by factors such as busy lifestyles, the need for on-the-go meal options, and the convenience of ready-to-eat products. Furthermore, advancements in packaging technology and product innovations, such as healthier ingredients and preservative-free options, are contributing to market expansion by addressing consumer preferences for nutritious and sustainable food choices.
Kenya canned food market faces challenges such as competition from fresh produce, concerns about food safety, and limited product variety. While canned food offers convenience and longer shelf life, consumer preferences for fresh and minimally processed foods pose a challenge for market penetration. Moreover, concerns about preservatives and additives in canned products may deter health-conscious consumers. Additionally, fluctuations in raw material prices and import regulations can impact product availability and pricing.
Recognizing the importance of processed food in urban diets, the Kenya government has introduced policies to regulate the canned food market. These policies focus on food safety standards, quality assurance for canning processes, and investment incentives for food processing companies to ensure a steady supply of safe and high-quality canned food products.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Canned Food Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Canned Food Market Revenues & Volume, 2021 & 2028F |
3.3 Kenya Canned Food Market - Industry Life Cycle |
3.4 Kenya Canned Food Market - Porter's Five Forces |
3.5 Kenya Canned Food Market Revenues & Volume Share, By Product Type, 2021 & 2028F |
3.6 Kenya Canned Food Market Revenues & Volume Share, By Type, 2021 & 2028F |
3.7 Kenya Canned Food Market Revenues & Volume Share, By Distribution Channel, 2021 & 2028F |
4 Kenya Canned Food Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization leading to changing consumer lifestyles and preferences towards convenient and ready-to-eat food options. |
4.2.2 Growth in disposable income levels among the middle-class population, increasing purchasing power for canned food products. |
4.2.3 Rising awareness about food safety and convenience, driving the demand for canned food products. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers, especially in lower-income segments, impacting the affordability of canned food products. |
4.3.2 Competition from fresh and frozen food alternatives, affecting the market penetration of canned food products. |
4.3.3 Concerns regarding the nutritional value and health implications of consuming canned food products. |
5 Kenya Canned Food Market Trends |
6 Kenya Canned Food Market, By Types |
6.1 Kenya Canned Food Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Canned Food Market Revenues & Volume, By Product Type, 2018 - 2028F |
6.1.3 Kenya Canned Food Market Revenues & Volume, By Canned meat & seafood, 2018 - 2028F |
6.1.4 Kenya Canned Food Market Revenues & Volume, By Canned fruit & vegetables, 2018 - 2028F |
6.1.5 Kenya Canned Food Market Revenues & Volume, By Canned ready meals, 2018 - 2028F |
6.1.6 Kenya Canned Food Market Revenues & Volume, By Others, 2018 - 2028F |
6.2 Kenya Canned Food Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Canned Food Market Revenues & Volume, By Organic, 2018 - 2028F |
6.2.3 Kenya Canned Food Market Revenues & Volume, By Conventional, 2018 - 2028F |
6.3 Kenya Canned Food Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Kenya Canned Food Market Revenues & Volume, By Supermarket/Hypermarket, 2018 - 2028F |
6.3.3 Kenya Canned Food Market Revenues & Volume, By Convenience stores, 2018 - 2028F |
6.3.4 Kenya Canned Food Market Revenues & Volume, By E-commerce, 2018 - 2028F |
6.3.5 Kenya Canned Food Market Revenues & Volume, By Others, 2018 - 2028F |
7 Kenya Canned Food Market Import-Export Trade Statistics |
7.1 Kenya Canned Food Market Export to Major Countries |
7.2 Kenya Canned Food Market Imports from Major Countries |
8 Kenya Canned Food Market Key Performance Indicators |
8.1 Consumer awareness and perception surveys on the convenience and safety of canned food products. |
8.2 Trends in retail shelf space allocation for canned food products in supermarkets and grocery stores. |
8.3 Consumer preferences for specific canned food categories and flavors based on sales data and market research. |
8.4 Adoption rate of innovative packaging solutions in the canned food market in Kenya. |
8.5 Sustainability practices and certifications adopted by canned food manufacturers in Kenya. |
9 Kenya Canned Food Market - Opportunity Assessment |
9.1 Kenya Canned Food Market Opportunity Assessment, By Product Type, 2021 & 2028F |
9.2 Kenya Canned Food Market Opportunity Assessment, By Type, 2021 & 2028F |
9.3 Kenya Canned Food Market Opportunity Assessment, By Distribution Channel, 2021 & 2028F |
10 Kenya Canned Food Market - Competitive Landscape |
10.1 Kenya Canned Food Market Revenue Share, By Companies, 2021 |
10.2 Kenya Canned Food Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |