| Product Code: ETC7801536 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Draught Beer Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Draught Beer Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Draught Beer Market - Industry Life Cycle |
3.4 Kenya Draught Beer Market - Porter's Five Forces |
3.5 Kenya Draught Beer Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Kenya Draught Beer Market Revenues & Volume Share, By Production, 2021 & 2031F |
3.7 Kenya Draught Beer Market Revenues & Volume Share, By Category, 2021 & 2031F |
3.8 Kenya Draught Beer Market Revenues & Volume Share, By End Use, 2021 & 2031F |
4 Kenya Draught Beer Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Kenya, leading to higher spending on leisure activities like drinking beer. |
4.2.2 Growing popularity of socializing and entertainment venues, such as bars and pubs, which drive the demand for draught beer. |
4.2.3 Rising urbanization and changing consumer preferences towards premium and craft beer varieties. |
4.3 Market Restraints |
4.3.1 Stringent government regulations and taxes on alcohol production and consumption. |
4.3.2 Competition from other alcoholic beverages like bottled beer, spirits, and wine. |
4.3.3 Fluctuating raw material prices, such as barley and hops, affecting production costs. |
5 Kenya Draught Beer Market Trends |
6 Kenya Draught Beer Market, By Types |
6.1 Kenya Draught Beer Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Draught Beer Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Draught Beer Market Revenues & Volume, By Keg Beer, 2021- 2031F |
6.1.4 Kenya Draught Beer Market Revenues & Volume, By Cask Beer, 2021- 2031F |
6.2 Kenya Draught Beer Market, By Production |
6.2.1 Overview and Analysis |
6.2.2 Kenya Draught Beer Market Revenues & Volume, By Macro Breweries, 2021- 2031F |
6.2.3 Kenya Draught Beer Market Revenues & Volume, By Microbreweries, 2021- 2031F |
6.3 Kenya Draught Beer Market, By Category |
6.3.1 Overview and Analysis |
6.3.2 Kenya Draught Beer Market Revenues & Volume, By Super Premium, 2021- 2031F |
6.3.3 Kenya Draught Beer Market Revenues & Volume, By Premium, 2021- 2031F |
6.3.4 Kenya Draught Beer Market Revenues & Volume, By Regular, 2021- 2031F |
6.4 Kenya Draught Beer Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 Kenya Draught Beer Market Revenues & Volume, By Commercial Use, 2021- 2031F |
6.4.3 Kenya Draught Beer Market Revenues & Volume, By Home Use, 2021- 2031F |
7 Kenya Draught Beer Market Import-Export Trade Statistics |
7.1 Kenya Draught Beer Market Export to Major Countries |
7.2 Kenya Draught Beer Market Imports from Major Countries |
8 Kenya Draught Beer Market Key Performance Indicators |
8.1 Number of new bars and pubs opening in key cities in Kenya, indicating the demand for draught beer. |
8.2 Consumer spending on out-of-home entertainment and leisure activities. |
8.3 Percentage of premium and craft beer sales compared to mass-produced beer in the market. |
8.4 Frequency of beer-related events and festivals in Kenya, showcasing the popularity of draught beer. |
9 Kenya Draught Beer Market - Opportunity Assessment |
9.1 Kenya Draught Beer Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Kenya Draught Beer Market Opportunity Assessment, By Production, 2021 & 2031F |
9.3 Kenya Draught Beer Market Opportunity Assessment, By Category, 2021 & 2031F |
9.4 Kenya Draught Beer Market Opportunity Assessment, By End Use, 2021 & 2031F |
10 Kenya Draught Beer Market - Competitive Landscape |
10.1 Kenya Draught Beer Market Revenue Share, By Companies, 2024 |
10.2 Kenya Draught Beer Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |