Product Code: ETC357650 | Publication Date: Jul 2023 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Extruded foods are processed food products that are manufactured using extrusion technology. This process involves forcing a mixture of ingredients through a small opening under high pressure and temperature, resulting in the expansion and shaping of the product. Extruded foods are popular due to their extended shelf life, enhanced nutritional value, and versatility in various food categories.
Changing Consumer Preferences: A shift in consumer preferences towards convenient and ready-to-eat snacks and foods has driven the demand for extruded foods in Kenya. Urbanization and Busy Lifestyles: The growing urban population and busy lifestyles have increased the demand for on-the-go and easy-to-prepare food options, including extruded snacks. Nutritional Fortification: Extruded foods can be fortified with vitamins, minerals, and other nutrients, appealing to health-conscious consumers.
Competition from Traditional Foods: Traditional and homemade foods continue to be preferred by many consumers in Kenya, posing a challenge for extruded foods to gain widespread acceptance. Price Sensitivity: Price sensitivity among consumers may impact the affordability and market penetration of extruded foods, especially for lower-income segments. Regulatory Compliance: Compliance with food safety and quality regulations is essential for extruded food manufacturers to ensure consumer trust and avoid legal issues.
The extruded foods market in Kenya might involve various local and international players in the food processing industry. Key players could include: Unga Group Plc, Bidco Africa Limited, Proctor & Allan East Africa Limited, Tropical Heat (EPZ) Limited, Kellogg`s Company, Nestle Kenya Limited
The Covid-19 pandemic had significant impacts on various industries, including the food sector in Kenya. During the pandemic, there was an increased demand for packaged and shelf-stable foods, including extruded snacks, as consumers stocked up on essential items and sought convenient options while staying at home. However, disruptions in supply chains, transportation, and distribution during lockdowns and restrictions might have affected the availability and pricing of extruded foods in the market. Additionally, changes in consumer spending patterns and economic uncertainties during the pandemic might have influenced purchasing decisions for extruded foods. As the situation evolved and the region adapted to the new normal, the extruded foods market in Kenya likely experienced changes in consumer behavior and demand dynamics.