Product Code: ETC015550 | Publication Date: Jun 2023 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 |
Kenya is the leading producer of ornamental plants in Africa and exports over $20 million worth of flowers to Europe annually. The market for flower and ornamental plants in Kenya is estimated to reach USD 690 Million by 2026 at a CAGR of 4.2 percent during the forecast period (2020-2026)
Drivers The growth can be attributed to increasing demand from foreign markets, especially European countries, due to their higher purchasing power and preference for high-quality Kenya varieties. In addition, technological developments like automated greenhouses are providing opportunities for increased production efficiency while also allowing farmers to diversify their crops. Furthermore, the implementation of government initiatives such as free trade agreements with other African countries have helped expand export channels throughout the region
The main challenge faced by players operating in this sector continues to be price fluctuations due unstable weather conditions which could lead to supply shortages or overproduction and reducing profit margins for growers. To mitigate this risk, players are increasingly investing in advanced technologies such as hydroponic systems that allow them control climate variables more effectively within a closed system leading improved yields despite climate changes outside
Furthermore, companies operating in this space are focusing on introducing new product variants with advanced features like mineral fortification and purity certification that can attract more customers towards buying packaged drinking water over other beverages available in the market. This has led to an increase in competition among players operating within this industry which will further drive up sales over time as well as provide access to high quality products at affordable prices
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Flower and Ornamental Plants Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Flower and Ornamental Plants Market Revenues & Volume, 2019 & 2026F |
3.3 Kenya Flower and Ornamental Plants Market - Industry Life Cycle |
3.4 Kenya Flower and Ornamental Plants Market - Porter's Five Forces |
3.5 Kenya Flower and Ornamental Plants Market Revenues & Volume Share, By Product Type, 2019 & 2026F |
3.6 Kenya Flower and Ornamental Plants Market Revenues & Volume Share, By Application, 2019 & 2026F |
4 Kenya Flower and Ornamental Plants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Flower and Ornamental Plants Market Trends |
6 Kenya Flower and Ornamental Plants Market, By Types |
6.1 Kenya Flower and Ornamental Plants Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Flower and Ornamental Plants Market Revenues & Volume, By Product Type, 2016 - 2026F |
6.1.3 Kenya Flower and Ornamental Plants Market Revenues & Volume, By Potted Plants, 2016 - 2026F |
6.1.4 Kenya Flower and Ornamental Plants Market Revenues & Volume, By Cut Flowers, 2016 - 2026F |
6.2 Kenya Flower and Ornamental Plants Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Kenya Flower and Ornamental Plants Market Revenues & Volume, By Home, 2016 - 2026F |
6.2.3 Kenya Flower and Ornamental Plants Market Revenues & Volume, By Commercial, 2016 - 2026F |
7 Kenya Flower and Ornamental Plants Market Import-Export Trade Statistics |
7.1 Kenya Flower and Ornamental Plants Market Export to Major Countries |
7.2 Kenya Flower and Ornamental Plants Market Imports from Major Countries |
8 Kenya Flower and Ornamental Plants Market Key Performance Indicators |
9 Kenya Flower and Ornamental Plants Market - Opportunity Assessment |
9.1 Kenya Flower and Ornamental Plants Market Opportunity Assessment, By Product Type, 2019 & 2026F |
9.2 Kenya Flower and Ornamental Plants Market Opportunity Assessment, By Application, 2019 & 2026F |
10 Kenya Flower and Ornamental Plants Market - Competitive Landscape |
10.1 Kenya Flower and Ornamental Plants Market Revenue Share, By Companies, 2019 |
10.2 Kenya Flower and Ornamental Plants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |