Kenya M Commerce Market (2025-2031) Outlook | Analysis, Share, Companies, Size, Growth, Value, Revenue, Trends, Industry & Forecast

Name: Kenya M Commerce Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: M Commerce Market, Kenya M Commerce Market, Kenya M Commerce Market Revenues, Kenya M Commerce Market Share, Kenya M Commerce Market Size, Kenya M Commerce Market Outlook, Kenya M Commerce Market Report, Kenya M Commerce Market Competition, Kenya M Commerce Market Overview, Kenya M Commerce Market Trends, Kenya M Commerce Market Forecast

Market Forecast By Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), By Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless application protocol (WAP), Direct Carrier Billing), By Users (Smart device users, Feature phone users) And Competitive Landscape

Product Code: ETC4383831	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Ravi Bhandari	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Kenya M Commerce Market Overview

The M Commerce (Mobile Commerce) Market in Kenya is growing rapidly due to the widespread adoption of smartphones and mobile internet. This market includes mobile banking, shopping, and payment services. The convenience and accessibility of mobile transactions drive the market, alongside Kenya strong mobile money ecosystem exemplified by services like M-Pesa.

Drivers of the market

The mobile commerce (m-commerce) market in Kenya is driven by the widespread adoption of smartphones, mobile internet connectivity, and digital payment solutions. As more Kenya consumers access the internet through mobile devices, there is a growing trend towards shopping, banking, and transacting online. Mobile apps, mobile wallets, and mobile banking services facilitate convenient and secure transactions, driving the growth of m-commerce in Kenya. Moreover, the emergence of fintech startups, e-commerce platforms, and mobile money services further accelerates the adoption of m-commerce as a preferred channel for retail and financial transactions in Kenya.

Challenges of the market

The M Commerce Market in Kenya encounters challenges such as limited access to affordable and reliable internet services, especially in rural areas. The low level of digital literacy among certain population segments hampers the adoption of mobile commerce platforms. Security concerns and the risk of fraud also pose significant hurdles, necessitating robust cybersecurity measures. Additionally, there is a need for better integration of mobile payment systems with existing financial infrastructure to ensure seamless transactions.

Government Policy of the market

The Kenya m-commerce market encounters challenges related to digital infrastructure gaps and low internet penetration rates in rural areas. Market players face difficulties in providing seamless mobile shopping experiences and building trust among consumers for mobile payment transactions. Additionally, addressing cybersecurity threats and facilitating financial inclusion pose hurdles for market expansion.

Key Highlights of the Report:

Kenya M Commerce Market Outlook
Market Size of Kenya M Commerce Market, 2024
Forecast of Kenya M Commerce Market, 2031
Historical Data and Forecast of Kenya M Commerce Revenues & Volume for the Period 2021-2031
Kenya M Commerce Market Trend Evolution
Kenya M Commerce Market Drivers and Challenges
Kenya M Commerce Price Trends
Kenya M Commerce Porter's Five Forces
Kenya M Commerce Industry Life Cycle
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Transactions for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By M Retailing for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By M Ticketing/Booking for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By M Billing for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Other M Commerce Services for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Payment Modes for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Near Field Communication (NFC) for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Premium SMS for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Wireless application protocol (WAP) for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Direct Carrier Billing for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Users for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Smart device users for the Period 2021-2031
Historical Data and Forecast of Kenya M Commerce Market Revenues & Volume By Feature phone users for the Period 2021-2031
Kenya M Commerce Import Export Trade Statistics
Market Opportunity Assessment By Transactions
Market Opportunity Assessment By Payment Modes
Market Opportunity Assessment By Users
Kenya M Commerce Top Companies Market Share
Kenya M Commerce Competitive Benchmarking By Technical and Operational Parameters
Kenya M Commerce Company Profiles
Kenya M Commerce Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Kenya M Commerce Market Overview

3.1 Kenya Country Macro Economic Indicators

3.2 Kenya M Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Kenya M Commerce Market - Industry Life Cycle

3.4 Kenya M Commerce Market - Porter's Five Forces

3.5 Kenya M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F

3.6 Kenya M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F

3.7 Kenya M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F

4 Kenya M Commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increased smartphone penetration in Kenya

4.2.2 Growing internet connectivity and mobile data usage

4.2.3 Rising adoption of digital payment solutions in the country

4.3 Market Restraints

4.3.1 Limited access to affordable smartphones and internet services in certain regions

4.3.2 Concerns regarding cybersecurity and data privacy in mobile transactions

5 Kenya M Commerce Market Trends

6 Kenya M Commerce Market, By Types

6.1 Kenya M Commerce Market, By Transactions

6.1.1 Overview and Analysis

6.1.2 Kenya M Commerce Market Revenues & Volume, By Transactions, 2021-2031F

6.1.3 Kenya M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F

6.1.4 Kenya M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F

6.1.5 Kenya M Commerce Market Revenues & Volume, By M Billing, 2021-2031F

6.1.6 Kenya M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F

6.2 Kenya M Commerce Market, By Payment Modes

6.2.1 Overview and Analysis

6.2.2 Kenya M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F

6.2.3 Kenya M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F

6.2.4 Kenya M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F

6.2.5 Kenya M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F

6.3 Kenya M Commerce Market, By Users

6.3.1 Overview and Analysis

6.3.2 Kenya M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F

6.3.3 Kenya M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F

7 Kenya M Commerce Market Import-Export Trade Statistics

7.1 Kenya M Commerce Market Export to Major Countries

7.2 Kenya M Commerce Market Imports from Major Countries

8 Kenya M Commerce Market Key Performance Indicators

8.1 Average transaction value per user

8.2 Number of active mobile money users in Kenya

8.3 Percentage of mobile transactions compared to overall retail transactions

9 Kenya M Commerce Market - Opportunity Assessment

9.1 Kenya M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F

9.2 Kenya M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F

9.3 Kenya M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F

10 Kenya M Commerce Market - Competitive Landscape

10.1 Kenya M Commerce Market Revenue Share, By Companies, 2024

10.2 Kenya M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa M Commerce Market

Algeria M Commerce Market

Asia Pacific M Commerce Market

Egypt M Commerce Market

Europe M Commerce Market

Middle East M Commerce Market

Morocco M Commerce Market

Nigeria M Commerce Market

North America M Commerce Market

South Africa M Commerce Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

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