| Product Code: ETC7806930 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Media and Entertainment Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Media and Entertainment Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Media and Entertainment Market - Industry Life Cycle |
3.4 Kenya Media and Entertainment Market - Porter's Five Forces |
3.5 Kenya Media and Entertainment Market Revenues & Volume Share, By Type, 2021 & 2031F |
4 Kenya Media and Entertainment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of the population in Kenya |
4.2.2 Growing internet penetration and smartphone adoption |
4.2.3 Rise in demand for local content and entertainment |
4.2.4 Expansion of digital platforms and streaming services |
4.2.5 Investments in infrastructure and technology for media and entertainment industry |
4.3 Market Restraints |
4.3.1 Regulatory challenges and censorship in the media industry |
4.3.2 High levels of piracy and copyright infringement |
4.3.3 Limited access to financing and investment for media projects |
4.3.4 Competition from international media and entertainment companies |
4.3.5 Inadequate intellectual property protection laws |
5 Kenya Media and Entertainment Market Trends |
6 Kenya Media and Entertainment Market, By Types |
6.1 Kenya Media and Entertainment Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Media and Entertainment Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Kenya Media and Entertainment Market Revenues & Volume, By Business-to-business (B2B), 2021- 2031F |
6.1.4 Kenya Media and Entertainment Market Revenues & Volume, By Book Publishing, 2021- 2031F |
6.1.5 Kenya Media and Entertainment Market Revenues & Volume, By Filmed Entertainment, 2021- 2031F |
6.1.6 Kenya Media and Entertainment Market Revenues & Volume, By Internet Access, 2021- 2031F |
6.1.7 Kenya Media and Entertainment Market Revenues & Volume, By Internet Advertising, 2021- 2031F |
6.1.8 Kenya Media and Entertainment Market Revenues & Volume, By Magazine Publishing, 2021- 2031F |
6.1.9 Kenya Media and Entertainment Market Revenues & Volume, By Newspaper Publishing, 2021- 2031F |
6.1.10 Kenya Media and Entertainment Market Revenues & Volume, By Newspaper Publishing, 2021- 2031F |
7 Kenya Media and Entertainment Market Import-Export Trade Statistics |
7.1 Kenya Media and Entertainment Market Export to Major Countries |
7.2 Kenya Media and Entertainment Market Imports from Major Countries |
8 Kenya Media and Entertainment Market Key Performance Indicators |
8.1 Average revenue per user (ARPU) for digital media and entertainment services |
8.2 Time spent on digital media platforms per user |
8.3 Number of partnerships and collaborations between local and international media companies |
8.4 Growth in subscriptions to streaming services |
8.5 Percentage of advertising revenue generated from digital media platforms |
9 Kenya Media and Entertainment Market - Opportunity Assessment |
9.1 Kenya Media and Entertainment Market Opportunity Assessment, By Type, 2021 & 2031F |
10 Kenya Media and Entertainment Market - Competitive Landscape |
10.1 Kenya Media and Entertainment Market Revenue Share, By Companies, 2024 |
10.2 Kenya Media and Entertainment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |