Product Code: ETC171309 | Publication Date: Jan 2022 | Updated Date: Apr 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Kenya Menswear Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 15.99% in 2027, following an initial rate of 13.42%, before easing to 13.25% at the end of the period.
The Menswear market in Kenya is projected to grow at a exponential growth rate of 15.99% by 2027, within the Africa region led by Egypt, along with other countries like South Africa, Ethiopia, Algeria and Nigeria, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.
The menswear market in Kenya reflects evolving fashion trends and changing consumer preferences. With a rising middle class and increasing disposable incomes, men in Kenya are increasingly investing in fashion and grooming products. International brands are also making inroads into the Kenya market, adding to the diversity and competitiveness of the menswear segment.
The menswear market in Kenya is driven by changing fashion trends, lifestyle preferences, and consumer demographics, driving demand for clothing, footwear, and accessories tailored to men`s fashion and style preferences.
The Menswear Market faces challenges related to the high cost of production and the need for quality materials and craftsmanship. There is intense competition from both local and international brands, leading to pricing pressures and reduced profit margins. Regulatory compliance with health and safety standards adds to the operational complexities. The market requires continuous innovation and development to meet the evolving preferences of consumers. Additionally, there is a need for increased awareness and education among consumers about the benefits of investing in high-quality menswear for better durability and style.
The Kenya menswear market faces challenges related to fashion trends and consumer preferences. Market players encounter difficulties in predicting and adapting to changing styles and preferences among male consumers. Additionally, competing with international fashion brands and addressing pricing pressures pose hurdles for market expansion.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Menswear Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Menswear Market Revenues & Volume, 2021 & 2028F |
3.3 Kenya Menswear Market - Industry Life Cycle |
3.4 Kenya Menswear Market - Porter's Five Forces |
3.5 Kenya Menswear Market Revenues & Volume Share, By Product Type, 2021 & 2028F |
3.6 Kenya Menswear Market Revenues & Volume Share, By Season, 2021 & 2028F |
3.7 Kenya Menswear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2028F |
4 Kenya Menswear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Menswear Market Trends |
6 Kenya Menswear Market, By Types |
6.1 Kenya Menswear Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Menswear Market Revenues & Volume, By Product Type, 2018 - 2028F |
6.1.3 Kenya Menswear Market Revenues & Volume, By Trousers, 2018 - 2028F |
6.1.4 Kenya Menswear Market Revenues & Volume, By Denims, 2018 - 2028F |
6.1.5 Kenya Menswear Market Revenues & Volume, By Shirts and T-Shirts, 2018 - 2028F |
6.1.6 Kenya Menswear Market Revenues & Volume, By Ethnic Wear, 2018 - 2028F |
6.1.7 Kenya Menswear Market Revenues & Volume, By Others, 2018 - 2028F |
6.2 Kenya Menswear Market, By Season |
6.2.1 Overview and Analysis |
6.2.2 Kenya Menswear Market Revenues & Volume, By Summer Wear, 2018 - 2028F |
6.2.3 Kenya Menswear Market Revenues & Volume, By Winter Wear, 2018 - 2028F |
6.2.4 Kenya Menswear Market Revenues & Volume, By All Season Wear, 2018 - 2028F |
6.3 Kenya Menswear Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Kenya Menswear Market Revenues & Volume, By Supermarkets and Hypermarkets, 2018 - 2028F |
6.3.3 Kenya Menswear Market Revenues & Volume, By Exclusive Stores, 2018 - 2028F |
6.3.4 Kenya Menswear Market Revenues & Volume, By Multi-Brand Retail Outlets, 2018 - 2028F |
6.3.5 Kenya Menswear Market Revenues & Volume, By Online Stores, 2018 - 2028F |
6.3.6 Kenya Menswear Market Revenues & Volume, By Others, 2018 - 2028F |
7 Kenya Menswear Market Import-Export Trade Statistics |
7.1 Kenya Menswear Market Export to Major Countries |
7.2 Kenya Menswear Market Imports from Major Countries |
8 Kenya Menswear Market Key Performance Indicators |
9 Kenya Menswear Market - Opportunity Assessment |
9.1 Kenya Menswear Market Opportunity Assessment, By Product Type, 2021 & 2028F |
9.2 Kenya Menswear Market Opportunity Assessment, By Season, 2021 & 2028F |
9.3 Kenya Menswear Market Opportunity Assessment, By Distribution Channel, 2021 & 2028F |
10 Kenya Menswear Market - Competitive Landscape |
10.1 Kenya Menswear Market Revenue Share, By Companies, 2021 |
10.2 Kenya Menswear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |