| Product Code: ETC7807645 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Mobile Banking Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Mobile Banking Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Mobile Banking Market - Industry Life Cycle |
3.4 Kenya Mobile Banking Market - Porter's Five Forces |
3.5 Kenya Mobile Banking Market Revenues & Volume Share, By Transaction, 2021 & 2031F |
3.6 Kenya Mobile Banking Market Revenues & Volume Share, By Platform, 2021 & 2031F |
4 Kenya Mobile Banking Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing smartphone penetration in Kenya |
4.2.2 Growing internet and mobile network coverage in the country |
4.2.3 Rising demand for convenient and secure financial services |
4.3 Market Restraints |
4.3.1 Low levels of financial literacy among the population |
4.3.2 Concerns around data privacy and security in mobile banking |
4.3.3 Limited access to smartphones and internet in rural areas |
5 Kenya Mobile Banking Market Trends |
6 Kenya Mobile Banking Market, By Types |
6.1 Kenya Mobile Banking Market, By Transaction |
6.1.1 Overview and Analysis |
6.1.2 Kenya Mobile Banking Market Revenues & Volume, By Transaction, 2021- 2031F |
6.1.3 Kenya Mobile Banking Market Revenues & Volume, By Consumer-to-business, 2021- 2031F |
6.1.4 Kenya Mobile Banking Market Revenues & Volume, By Consumer-to-consumer, 2021- 2031F |
6.2 Kenya Mobile Banking Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Kenya Mobile Banking Market Revenues & Volume, By Android, 2021- 2031F |
6.2.3 Kenya Mobile Banking Market Revenues & Volume, By iOS, 2021- 2031F |
6.2.4 Kenya Mobile Banking Market Revenues & Volume, By Others, 2021- 2031F |
7 Kenya Mobile Banking Market Import-Export Trade Statistics |
7.1 Kenya Mobile Banking Market Export to Major Countries |
7.2 Kenya Mobile Banking Market Imports from Major Countries |
8 Kenya Mobile Banking Market Key Performance Indicators |
8.1 Percentage increase in the number of active mobile banking users |
8.2 Average transaction value through mobile banking platforms |
8.3 Growth in the number of partnerships between mobile network operators and financial institutions |
9 Kenya Mobile Banking Market - Opportunity Assessment |
9.1 Kenya Mobile Banking Market Opportunity Assessment, By Transaction, 2021 & 2031F |
9.2 Kenya Mobile Banking Market Opportunity Assessment, By Platform, 2021 & 2031F |
10 Kenya Mobile Banking Market - Competitive Landscape |
10.1 Kenya Mobile Banking Market Revenue Share, By Companies, 2024 |
10.2 Kenya Mobile Banking Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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