| Product Code: ETC10695637 | Publication Date: Apr 2025 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Online Accommodation Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Online Accommodation Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Online Accommodation Market - Industry Life Cycle |
3.4 Kenya Online Accommodation Market - Porter's Five Forces |
3.5 Kenya Online Accommodation Market Revenues & Volume Share, By Booking Type, 2021 & 2031F |
3.6 Kenya Online Accommodation Market Revenues & Volume Share, By Accommodation Type, 2021 & 2031F |
3.7 Kenya Online Accommodation Market Revenues & Volume Share, By Service, 2021 & 2031F |
3.8 Kenya Online Accommodation Market Revenues & Volume Share, By Payment Method, 2021 & 2031F |
4 Kenya Online Accommodation Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration in Kenya |
4.2.2 Growth in tourism and travel industry in Kenya |
4.2.3 Rising demand for convenient and affordable accommodation options |
4.3 Market Restraints |
4.3.1 Limited access to reliable internet in some regions of Kenya |
4.3.2 Competition from traditional accommodation providers |
4.3.3 Economic instability affecting disposable income for travel |
5 Kenya Online Accommodation Market Trends |
6 Kenya Online Accommodation Market, By Types |
6.1 Kenya Online Accommodation Market, By Booking Type |
6.1.1 Overview and Analysis |
6.1.2 Kenya Online Accommodation Market Revenues & Volume, By Booking Type, 2021 - 2031F |
6.1.3 Kenya Online Accommodation Market Revenues & Volume, By Last-minute, 2021 - 2031F |
6.1.4 Kenya Online Accommodation Market Revenues & Volume, By Advance Booking, 2021 - 2031F |
6.1.5 Kenya Online Accommodation Market Revenues & Volume, By Package Deals, 2021 - 2031F |
6.1.6 Kenya Online Accommodation Market Revenues & Volume, By Group Booking, 2021 - 2031F |
6.2 Kenya Online Accommodation Market, By Accommodation Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Online Accommodation Market Revenues & Volume, By Hotel, 2021 - 2031F |
6.2.3 Kenya Online Accommodation Market Revenues & Volume, By Hostel, 2021 - 2031F |
6.2.4 Kenya Online Accommodation Market Revenues & Volume, By Resorts, 2021 - 2031F |
6.2.5 Kenya Online Accommodation Market Revenues & Volume, By Airbnb, 2021 - 2031F |
6.3 Kenya Online Accommodation Market, By Service |
6.3.1 Overview and Analysis |
6.3.2 Kenya Online Accommodation Market Revenues & Volume, By Luxury, 2021 - 2031F |
6.3.3 Kenya Online Accommodation Market Revenues & Volume, By Budget, 2021 - 2031F |
6.3.4 Kenya Online Accommodation Market Revenues & Volume, By Shared Rooms, 2021 - 2031F |
6.3.5 Kenya Online Accommodation Market Revenues & Volume, By Self-Catering, 2021 - 2031F |
6.4 Kenya Online Accommodation Market, By Payment Method |
6.4.1 Overview and Analysis |
6.4.2 Kenya Online Accommodation Market Revenues & Volume, By Credit Card, 2021 - 2031F |
6.4.3 Kenya Online Accommodation Market Revenues & Volume, By Online Payment, 2021 - 2031F |
6.4.4 Kenya Online Accommodation Market Revenues & Volume, By PayPal, 2021 - 2031F |
6.4.5 Kenya Online Accommodation Market Revenues & Volume, By Debit Card, 2021 - 2031F |
7 Kenya Online Accommodation Market Import-Export Trade Statistics |
7.1 Kenya Online Accommodation Market Export to Major Countries |
7.2 Kenya Online Accommodation Market Imports from Major Countries |
8 Kenya Online Accommodation Market Key Performance Indicators |
8.1 Average daily rate (ADR) of online accommodations |
8.2 Number of bookings made through online platforms |
8.3 Customer satisfaction ratings for online accommodation experiences |
8.4 Percentage of repeat customers for online accommodation platforms |
8.5 Average length of stay for online bookings |
9 Kenya Online Accommodation Market - Opportunity Assessment |
9.1 Kenya Online Accommodation Market Opportunity Assessment, By Booking Type, 2021 & 2031F |
9.2 Kenya Online Accommodation Market Opportunity Assessment, By Accommodation Type, 2021 & 2031F |
9.3 Kenya Online Accommodation Market Opportunity Assessment, By Service, 2021 & 2031F |
9.4 Kenya Online Accommodation Market Opportunity Assessment, By Payment Method, 2021 & 2031F |
10 Kenya Online Accommodation Market - Competitive Landscape |
10.1 Kenya Online Accommodation Market Revenue Share, By Companies, 2024 |
10.2 Kenya Online Accommodation Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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