Product Code: ETC029950 | Publication Date: Oct 2020 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
The Kenya Potato Chips Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 11.34% in 2027, following an initial rate of 9.74%, before easing to 9.51% at the end of the period.
In the Africa region, the Potato Chips market in Kenya is projected to expand at a high growth rate of 11.34% by 2027. The largest economy is Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.
The Potato Chips Market in Kenya is expanding rapidly, driven by rising consumer demand for convenient and ready-to-eat snacks. The market benefits from the growing urban population, increasing disposable incomes, and changing dietary preferences towards more Western-style snacks. Innovations in flavors and packaging, along with aggressive marketing strategies by key players, are also contributing to the market`s growth.
The potato chips market in Kenya is driven by changing consumer lifestyles, urbanization, increasing disposable incomes, and the popularity of snacking culture.
The potato chips market in Kenya faces several challenges, including high production costs due to the reliance on imported raw materials and equipment. There are also significant issues related to inconsistent quality and supply of locally grown potatoes, which affects the production and market availability of potato chips. The market is also highly competitive, with both local and international brands vying for market share. Additionally, health concerns and shifting consumer preferences towards healthier snacks necessitate continuous innovation and adaptation by manufacturers.
The Kenya potato chips market encounters challenges such as maintaining product freshness and quality during storage and transportation. Moreover, market players may need to address changing consumer preferences and competition from alternative snack options.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Potato Chips Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Potato Chips Market Revenues & Volume, 2019 & 2026F |
3.3 Kenya Potato Chips Market - Industry Life Cycle |
3.4 Kenya Potato Chips Market - Porter's Five Forces |
3.5 Kenya Potato Chips Market Revenues & Volume Share, By Flavor, 2019 & 2026F |
3.6 Kenya Potato Chips Market Revenues & Volume Share, By Type, 2019 & 2026F |
3.7 Kenya Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F |
4 Kenya Potato Chips Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Kenya Potato Chips Market Trends |
6 Kenya Potato Chips Market, By Types |
6.1 Kenya Potato Chips Market, By Flavor |
6.1.1 Overview and Analysis |
6.1.2 Kenya Potato Chips Market Revenues & Volume, By Flavor, 2016 - 2026F |
6.1.3 Kenya Potato Chips Market Revenues & Volume, By Plain/Salted, 2016 - 2026F |
6.1.4 Kenya Potato Chips Market Revenues & Volume, By Flavored, 2016 - 2026F |
6.2 Kenya Potato Chips Market, By Type |
6.2.1 Overview and Analysis |
6.2.2 Kenya Potato Chips Market Revenues & Volume, By Baked, 2016 - 2026F |
6.2.3 Kenya Potato Chips Market Revenues & Volume, By Fried, 2016 - 2026F |
6.3 Kenya Potato Chips Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Kenya Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2016 - 2026F |
6.3.3 Kenya Potato Chips Market Revenues & Volume, By Convenience Stores, 2016 - 2026F |
6.3.4 Kenya Potato Chips Market Revenues & Volume, By Specialist Stores, 2016 - 2026F |
6.3.5 Kenya Potato Chips Market Revenues & Volume, By Online Retail Stores, 2016 - 2026F |
6.3.6 Kenya Potato Chips Market Revenues & Volume, By Other, 2016 - 2026F |
7 Kenya Potato Chips Market Import-Export Trade Statistics |
7.1 Kenya Potato Chips Market Export to Major Countries |
7.2 Kenya Potato Chips Market Imports from Major Countries |
8 Kenya Potato Chips Market Key Performance Indicators |
9 Kenya Potato Chips Market - Opportunity Assessment |
9.1 Kenya Potato Chips Market Opportunity Assessment, By Flavor, 2019 & 2026F |
9.2 Kenya Potato Chips Market Opportunity Assessment, By Type, 2019 & 2026F |
9.3 Kenya Potato Chips Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F |
10 Kenya Potato Chips Market - Competitive Landscape |
10.1 Kenya Potato Chips Market Revenue Share, By Companies, 2019 |
10.2 Kenya Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |