Kenya Potato Chips Market (2020-2026) | Value, COVID-19 IMPACT, Analysis, Trends, Share, Revenue, Forecast, Industry, Size, Outlook, Growth & Companies

Market Forecast By Flavor (Plain/Salted, Flavored), By Type (Baked, Fried), By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Specialist Stores, Online Retail Stores, Other) And Competitive Landscape
Product Code: ETC029950 Publication Date: Oct 2020 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Kenya Potato Chips Market Size Growth Rate


The Kenya Potato Chips Market is projected to witness mixed growth rate patterns during 2025 to 2029. Growth accelerates to 11.34% in 2027, following an initial rate of 9.74%, before easing to 9.51% at the end of the period.

Kenya Potato Chips Market Size Growth Rate

Potato Chips Market: Kenya vs Top 5 Major Economies in 2027 (Africa)


In the Africa region, the Potato Chips market in Kenya is projected to expand at a high growth rate of 11.34% by 2027. The largest economy is Egypt, followed by South Africa, Ethiopia, Algeria and Nigeria.

Potato Chips Market: Kenya vs Top 5 Major Economies in 2027 (Africa)

Kenya Potato Chips Market Overview

The Potato Chips Market in Kenya is expanding rapidly, driven by rising consumer demand for convenient and ready-to-eat snacks. The market benefits from the growing urban population, increasing disposable incomes, and changing dietary preferences towards more Western-style snacks. Innovations in flavors and packaging, along with aggressive marketing strategies by key players, are also contributing to the market`s growth.

Drivers of the market

The potato chips market in Kenya is driven by changing consumer lifestyles, urbanization, increasing disposable incomes, and the popularity of snacking culture.

Challenges of the market

The potato chips market in Kenya faces several challenges, including high production costs due to the reliance on imported raw materials and equipment. There are also significant issues related to inconsistent quality and supply of locally grown potatoes, which affects the production and market availability of potato chips. The market is also highly competitive, with both local and international brands vying for market share. Additionally, health concerns and shifting consumer preferences towards healthier snacks necessitate continuous innovation and adaptation by manufacturers.

Government Policy of the market

The Kenya potato chips market encounters challenges such as maintaining product freshness and quality during storage and transportation. Moreover, market players may need to address changing consumer preferences and competition from alternative snack options.

Key Highlights of the Report:

  • Kenya Potato Chips Market Outlook
  • Market Size of Kenya Potato Chips Market, 2019
  • Forecast of Kenya Potato Chips Market, 2026
  • Historical Data and Forecast of Kenya Potato Chips Revenues & Volume for the Period 2016 - 2026
  • Kenya Potato Chips Market Trend Evolution
  • Kenya Potato Chips Market Drivers and Challenges
  • Kenya Potato Chips Price Trends
  • Kenya Potato Chips Porter's Five Forces
  • Kenya Potato Chips Industry Life Cycle
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Flavor for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Plain/Salted for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Flavored for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Type for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Baked for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Fried for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Distribution Channel for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Supermarket/Hypermarket for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Convenience Stores for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Specialist Stores for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Online Retail Stores for the Period 2016 - 2026
  • Historical Data and Forecast of Kenya Potato Chips Market Revenues & Volume By Other for the Period 2016 - 2026
  • Kenya Potato Chips Import Export Trade Statistics
  • Market Opportunity Assessment By Flavor
  • Market Opportunity Assessment By Type
  • Market Opportunity Assessment By Distribution Channel
  • Kenya Potato Chips Top Companies Market Share
  • Kenya Potato Chips Competitive Benchmarking By Technical and Operational Parameters
  • Kenya Potato Chips Company Profiles
  • Kenya Potato Chips Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6W monitors the market across 60+ countries Globally, publishing an annual market outlook report that analyses trends, key drivers, Size, Volume, Revenue, opportunities, and market segments. This report offers comprehensive insights, helping businesses understand market dynamics and make informed decisions.
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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Kenya Potato Chips Market Overview

3.1 Kenya Country Macro Economic Indicators

3.2 Kenya Potato Chips Market Revenues & Volume, 2019 & 2026F

3.3 Kenya Potato Chips Market - Industry Life Cycle

3.4 Kenya Potato Chips Market - Porter's Five Forces

3.5 Kenya Potato Chips Market Revenues & Volume Share, By Flavor, 2019 & 2026F

3.6 Kenya Potato Chips Market Revenues & Volume Share, By Type, 2019 & 2026F

3.7 Kenya Potato Chips Market Revenues & Volume Share, By Distribution Channel, 2019 & 2026F

4 Kenya Potato Chips Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Kenya Potato Chips Market Trends

6 Kenya Potato Chips Market, By Types

6.1 Kenya Potato Chips Market, By Flavor

6.1.1 Overview and Analysis

6.1.2 Kenya Potato Chips Market Revenues & Volume, By Flavor, 2016 - 2026F

6.1.3 Kenya Potato Chips Market Revenues & Volume, By Plain/Salted, 2016 - 2026F

6.1.4 Kenya Potato Chips Market Revenues & Volume, By Flavored, 2016 - 2026F

6.2 Kenya Potato Chips Market, By Type

6.2.1 Overview and Analysis

6.2.2 Kenya Potato Chips Market Revenues & Volume, By Baked, 2016 - 2026F

6.2.3 Kenya Potato Chips Market Revenues & Volume, By Fried, 2016 - 2026F

6.3 Kenya Potato Chips Market, By Distribution Channel

6.3.1 Overview and Analysis

6.3.2 Kenya Potato Chips Market Revenues & Volume, By Supermarket/Hypermarket, 2016 - 2026F

6.3.3 Kenya Potato Chips Market Revenues & Volume, By Convenience Stores, 2016 - 2026F

6.3.4 Kenya Potato Chips Market Revenues & Volume, By Specialist Stores, 2016 - 2026F

6.3.5 Kenya Potato Chips Market Revenues & Volume, By Online Retail Stores, 2016 - 2026F

6.3.6 Kenya Potato Chips Market Revenues & Volume, By Other, 2016 - 2026F

7 Kenya Potato Chips Market Import-Export Trade Statistics

7.1 Kenya Potato Chips Market Export to Major Countries

7.2 Kenya Potato Chips Market Imports from Major Countries

8 Kenya Potato Chips Market Key Performance Indicators

9 Kenya Potato Chips Market - Opportunity Assessment

9.1 Kenya Potato Chips Market Opportunity Assessment, By Flavor, 2019 & 2026F

9.2 Kenya Potato Chips Market Opportunity Assessment, By Type, 2019 & 2026F

9.3 Kenya Potato Chips Market Opportunity Assessment, By Distribution Channel, 2019 & 2026F

10 Kenya Potato Chips Market - Competitive Landscape

10.1 Kenya Potato Chips Market Revenue Share, By Companies, 2019

10.2 Kenya Potato Chips Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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