Kenya Stationery Market (2023-2029) | Value, Outlook, COVID-19 IMPACT, Forecast, Share, Trends, Industry, Size, Analysis, Revenue, Growth & Companies

Market Forecast By Type (Paper Products, Writing Instruments, Office Stationery, Art & Craft Stationery), By Sales Channel (Online, Offline), By Application (Educational, Commercial, Others) And Competitive Landscape

Product Code: ETC002754 Publication Date: Sep 2023 Updated Date: Feb 2024 Product Type: Report
Publisher: 6Wresearch No. of Pages: 64 No. of Figures: 14 No. of Tables: 9

Kenya Stationery Market Competition 2023


Kenya Export Potential Assessment For Stationery Market (USD Values in Thousand)


Kenya Stationery Market Synopsis

The Kenya Stationery Market during the COVID-19 pandemic in 2020 was negatively affected owing to the closure of schools and offices due to the pandemic. Also, many stationery items are imported, and the pandemic has led to disruptions in transportation and logistics, causing delays and shortages of products. However, the rise in the total number of schools by 1.4% from 2020 to 2021 and the government’s initiative to reduce the cost of notebooks by 70%, resulted in the growth of market revenues of stationery items.

Kenya Stationery Market OverviewAccording to 6Wresearch, Kenya stationery market size is projected to grow at a CAGR of 3.6% during 2023–29. The Kenya stationery market is expected to show significant growth over the coming years on account of the initiatives taken by the government of Kenya such as Operation Come-to-School, the Primary Education Development Program that includes the enhancement of schools by improving sanitation, teaching standards, access to textbooks and bringing back the children to the school who are affected by poverty, child labor, and other factors. These initiatives would increase the enrolment of students in primary and secondary schools which would propel the market of stationery in the forthcoming years. Moreover, the government has plans to increase their capital to public universities in Kenya by $330.3 million in 2023 and also, it is expected that the expenditure on education will rise from $5.1 million in 2020 to $8.1 million in 2030 which would further create more demand for stationery products. Furthermore, it is expected that the population in Nairobi city would increase to 10.4 million by 2025 from 5.2 million in 2022 which would increase the adoption of education in the coming years, and propel the Kenya Stationery Market Growth.

Kenya Stationery Market Revenue ShareMarket by Type

In Kenya Stationery Industry, paper products have the major revenue share and would continue to acquire the overall market of stationery owing to its wide usage among the students, and offices. Also, the government’s effort to boost the education sector would further increase the demand for paper products.

Market by Sales Channel

Offline sales channels garnered the major revenue share in the Stationery Market in Kenya and would continue to dominate during the forecast period owing to the quick and easy availability of stationery products such as pens, and paper in nearby specialized stores, and convenience stores among other retail shops.

Market by Application

The educational sector acquired the major revenue share in Kenya stationery market on account of a growing number of pre-primary and secondary schools due to the reduction of prices of textbooks by 70% which resulted in the distribution of 60 million textbooks between 2020-2022. Further, US$50 million in funding by the World Bank and the LEGO Foundation would support the Kenya Primary Education Equity in Learning Program which would propel the demand for stationery products in the years ahead.

Kenya Stationery Market Opportunity AssessmentKey Attractiveness of the Report

  • COVID-19 Impact on the Market.
  • 11 Years Market Numbers.
  • Historical Data Starting from 2019 to 2022.
  • Base Year: 2022
  • Forecast Data until 2029.
  • Key Performance Indicators Impacting the Market.
  • Major Upcoming Developments and Projects.

Key Highlights of the Report

  • Kenya Stationery Market Overview
  • Kenya Stationery Market Outlook
  • Kenya Stationery Market Forecast
  • Historical Data and Forecast of Kenya Stationery Market Revenues, for the Period 2019-2029F
  • Historical Data and Forecast of Kenya Stationery Market Revenues, By Types, for the Period 2019-2029F
  • Historical Data and Forecast of Kenya Stationery Market Revenues, By Sales Channel, for the Period 2019-2029F
  • Historical Data and Forecast of Kenya Stationery Market Revenues, By Application, for the Period 2019-2029F
  • Kenya Stationery Market Drivers and Restraints
  • Kenya Stationery Market Trends
  • Kenya Stationery Market Porters Five Forces
  • Kenya Stationery Market Opportunity Assessment, By Types, 2029F
  • Kenya Stationery Market Opportunity Assessment, By Sales Channel, 2029F
  • Kenya Stationery Market Opportunity Assessment, Application, 2029F
  • Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Market Scope and Segmentation

The report provides a detailed analysis of the following market segments:

By Type

  • Paper Products
  • Writing Instruments
  • Office Stationery
  • Art & Craft Stationery

By Sales Channel

  • Online
  • Offline

By Application

  • Educational
  • Commercial
  • Others
Kenya Stationery Market: FAQs
Kenya stationery market size is projected to grow at a CAGR of 3.6% during 2023–29.
The Kenya Stationery Market during the COVID-19 pandemic in 2020 was negatively affected owing to the closure of schools and offices due to the pandemic. Also, many stationery items are imported, and the pandemic has led to disruptions in transportation and logistics, causing delays and shortages of products.
The Kenya stationery market is expected to show significant growth over the coming years on account of the initiatives taken by the government of Kenya such as Operation Come-to-School, the Primary Education Development Program that includes the enhancement of schools by improving sanitation, teaching standards, access to textbooks and bringing back the children to the school who are affected by poverty, child labor, and other factors.
Segments that are covered in the market report are by type, sales channel, and application.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com
1. Executive Summary
2. Introduction
2.1. Report Description
2.2. Key Highlights of the Report
2.3. Market Scope & Segmentation
2.4. Research Methodology 
2.5. Assumptions
3. Kenya Stationery Market Overview
3.1. Kenya Stationery Market Revenues (2019-2029F)
3.2. Kenya Stationery- Industry Life Cycle
3.3. Kenya Stationery- Porter’s Five Forces
4. Kenya Stationery Market Dynamics
4.1. Impact Analysis
4.2. Market Drivers
4.3. Market Restraints
5. Kenya Stationery Market Trends & Evolution
6. Kenya Stationery Market Overview, By Types
6.1. Kenya Stationery Market Revenue Share and Revenues, By Types (2019-2029F)
6.1.1 Kenya Stationery Market Revenues, By Paper Products (2019-2029F)
6.1.2 Kenya Stationery Market Revenues, By Office Stationery (2019-2029F)
6.1.3 Kenya Stationery Market Revenues, By Art & Craft Stationery (2019-2029F)
6.1.4 Kenya Stationery Market Revenues, By Writing Instruments (2019-2029F)
6.2. Kenya Stationery Market Revenue Share and Revenues, By Writing Instruments (2019-2029F)
6.2.1 Kenya Stationery Market Revenues, By Pencil (2019-2029F)
6.2.2 Kenya Stationery Market Revenues, By Pens (2019-2029F)
6.3. Kenya Stationery Market Revenue Share and Revenues, By Pens (2019-2029F)
6.3.1 Kenya Stationery Market Revenues, By Ball Point Pen (2019-2029F)
6.3.2 Kenya Stationery Market Revenues, By Gel Pen (2019-2029F)
6.3.3 Kenya Stationery Market Revenues, By Roller Pen (2019-2029F)
6.3.4 Kenya Stationery Market Revenues, By Fountain Pens (2019-2029F)
6.3.5 Kenya Stationery Market Revenue Share & Revenues, By Other Pens (2019-2029F)
7. Kenya Stationery Market Overview, By Sales Channel
7.1. Kenya Stationery Market Revenue Share and Revenues, By Sales Channel (2019-2029F)
7.1.1 Kenya Stationery Market Revenues, By Online (2019-2029F)
7.1.2 Kenya Stationery Market Revenues, By Offline (2019-2029F)
7.2. Kenya Stationery Market Revenue Share and Revenues, By Offline Sales Channel (2019-2029F)
7.1.1 Kenya Stationery Market Revenues, By Specialized Stores (2019-2029F)
7.1.2 Kenya Stationery Market Revenues, By Supermarkets & Hypermarkets (2019-2029F)
7.1.3 Kenya Stationery Market Revenues, By Convenient Stores (2019-2029F)
7.1.4 Kenya Stationery Market Revenues, By Others (2019-2029F)
8. Kenya Stationery Market Overview, By Application
8.1. Kenya Stationery Market Revenue Share and Revenues, By Application (2022 & 2029F)
8.1.1 Kenya Stationery Market Revenues, By Educational (2019-2029F)
8.1.2 Kenya Stationery Market Revenues, By Commercial (2019-2029F)
8.1.3 Kenya Stationery Market Revenues, By Others (2019-2029F)
9. Kenya Stationery Market Key Performance Indicators
10. Kenya Stationery Market Opportunity Assessment
10.1 Kenya Stationery Market Opportunity Assessment, By Type (2029F)
10.2 Kenya Stationery Market Opportunity Assessment, By Sales Channel (2029F)
10.3 Kenya Stationery Market Opportunity Assessment, By Application (2028F)
11. Kenya Stationery Market Competitive Landscape
11.1 Kenya Stationery Market Revenue Ranking, By Companies (2022) 
11.2 Kenya Stationery Market Competitive Benchmarking, By Technical Parameter
11.3 Kenya Stationery Market Competitive Benchmarking, By Operating Parameter
12. Company Profiles
12.1 Staedtler Mars GmbH & Co. KG
12.2 Pilot Corporation
12.3 BIC Corporation
12.4 Faber-Castell
12.5 Twiga Stationers & Printers Ltd.
12.6 Safari Stationers (K) Limited
12.7 Paper Converters (K) Ltd.
13. Key Strategic Recommendations
14. Disclaimer
List of Figures
 1. Kenya Stationery Market Revenues, 2019-2029F ($ Million)
 2. Kenya Education Expenditure ($ million), 2018-2030F
 3. Kenya Enrolment of Students in Universities, 2020-2023E
 4. Kenya Number of Enrolment in Public TVET Institutions, FY 2018/19-FY 2020/21 
 5. Kenya Stationery Market Revenue Share, By Types, 2022 & 2029F
 6. Kenya Stationery Market Revenue Share, By Writing Instruments, 2022 & 2029F
 7. Kenya Writing Instruments Stationery Market Revenue Share, By Pens, 2022 & 2029F
 8. Kenya Stationery Market Revenue Share, By Sales Channel, 2022 & 2029F
 9. Kenya Stationery Market Revenue Share, By Offline Sales Channel, 2022 & 2029F
 10. Kenya Stationery Market Revenue Share, By Application, 2022 & 2029F
 11. Kenya Public Spending on Education (% of GDP), 2018-2021
 12. Nairobi Commercial Office Space Supply (million sq.ft.), 2018-2021
 13. Kenya Stationery Market Revenue Ranking, By Companies, 2022
 14. Nairobi Population, 2022-2025F, million
List of Tables
 1. Kenya Stationery Market Revenues, By Types, 2019-2029F ($ Million)
 2. Kenya Stationery Market Revenues, By Writing Instruments, 2019-2029F ($ Million)
 3. Kenya Writing Instruments Stationery Market Revenues, By Pens, 2019-2029F ($ Million)
 4. Kenya Stationery Market Revenues, By Sales Channel, 2019-2029F ($ Million)
 5. Kenya Stationery Market Revenues, By Offline Sales Channel, 2019-2029F ($ Million)
 6. Kenya Stationery Market Revenues, By Application, 2019-2029F ($ Million)
 7. Kenya Enrolment Of Students In Both Public And Private Universities, FY 2018/19-FY 2020/21
 8. Nairobi Metropolitan Area Commercial Office Space Supply, 2021 & 2022
 9. Nairobi Office Pipeline

Latin America Stationery Market (2020-2026): Market Forecast By Products (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) By Countries (Brazil, Argentina, Mexico and Rest of Latin America) And Competitive Landscape

Europe Stationery Market (2020-2026): Market Forecast By Products (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) By Countries (France, Germany, Italy, United Kingdom and Rest of Europe) And Competitive Landscape

Asia Pacific (APAC) Stationery Market (2020-2026): Market Forecast By Products (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) By Countries (China, India, Japan, Indonesia, Australia, Thailand, Malaysia, Rest of Asia Pacific) And Competitive Landscape

Africa Stationery Market (2020-2026): Market Forecast By Products (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) By Countries (South Africa, Kenya, Nigeria, Rest of Africa) And Competitive Landscape

India Stationery Market (2020-2026): Market Forecast By Product (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) And Competitive Landscape

Middle East Stationery Market (2020-2026): Market Forecast By Products (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) By Countries (Saudi Arabia, Qatar, UAE, Kuwait, Oman, Turkey, Bahrain, Rest of Middle East) And Competitive Landscape

South Africa Stationery Market (2020-2026): Market Forecast By Product (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) And Competitive Landscape

UAE Stationery Market (2020-2026): Market Forecast By Product (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) And Competitive Landscape

Qatar Stationery Market (2020-2026): Market Forecast By Product (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) And Competitive Landscape

Nigeria Stationery Market (2020-2026): Market Forecast By Product (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) And Competitive Landscape

Algeria Stationery Market (2020-2026): Market Forecast By Product (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) And Competitive Landscape

Kuwait Stationery Market (2020-2026): Market Forecast By Product (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) And Competitive Landscape

Myanmar Stationery Market (2018-2024): Market Forecast By Paper Stationery Types (Copier Paper (65-70 GSM, 70-80 GSM and Above 80 GSM), Exercise Notebook (Notebook, Drawing Notebook, Notepad, and Others including Graph Notebook and Practical Notebook), Premium Paper Stationery (Spiral/Wiro Notebook, Executive Notebook and Diary), Other Paper Stationery (Drawing Paper and Pastel Sheet)), Non - Paper Stationery - By Types (Pen (Ball Pen, Gel Pen, Direct Fill Pen and Others including Fountain Pen and Premium Pen), Pencil (Wooden Pencil and Other Pencils including Polymer and Mechanical), Scale, Eraser, Sharpener, Art Stationery and Others including Files & Folders, Adhesives, and Technical Instruments)), By Applications (Education, Office and Others), By Regions (Northern and Southern) and Competitive Landscape

India Art Stationery Market (2018-2024): Market Forecast By Types (Crayons (Wax Crayons and Plastic Crayons), Pencil Colors, Oil Colors, Sketch Pens, Oil Pastels, Poster Colors, Acrylic Colors, and Other Art Stationery)), By End Users (Students and Professional & Hobby Artists), By Regions (Northern, Eastern, Western and Southern) and Competitive Landscape

India Stationery Market (2018-2024): Market Forecast By Types (Paper Stationery (Copier), (Exercise Notebooks (Notebook, Notepad, Drawing Notebook, Practical Notebook, Graph Notebook, Scrap/Project Notebook, Pocket/Reminder Notebook and Other Notebooks including Subject Notebook and Diagram Notebook), Premium Paper Stationery (Spiral/Wiro Notebook, Executive Notebook, and Diary), Drawing Paper and Pastel Sheets (Non-Paper Stationery (Pen (Ball Pen, Gel Pen, Direct Fill Pen and Other Pens including Fountain Pen, Roller Pen, and Premium Pen), Pencil (Polymer Pencil, Wooden Pencil and Paper Pencil), Art Stationery (Crayons, Colour Pencil, Sketch Pens, Marker and Water Colour and Others including Professional Colours), Other Non-Paper Stationery (Scale, Sharpener, Eraser, Casual Backpack, Technical Instruments, Pencil Box, Lunch Box, Files and Folders and Adhesive Stationery)), By Applications (Educational, Office and Others), By Regions (Northern, Eastern, Western and Southern) and Competitive Landscape

Bangladesh Stationery Market (2018-2024): Market Forecast By Types (Paper Stationery (Copier, Exercise Notebook, Premium Paper Stationery and Other Paper Stationery) and Non-Paper Stationery (Pen, Pencil and Other Non-Paper Stationery (Art Stationery, Scale, Sharpener, Eraser, Pencil Box, Files and Folders, Adhesive Stationery and Technical Instruments))), By Applications (Education, Office and Others (Retail, Healthcare, Artistic)), By Regions (Northern, Western, North Eastern, Central and Southern) and Competitive Landscape

 

Market Forecast By Product (Paper, Writing Instrument, Office Stationery, Others), By Application (Education, Office, Others) And Competitive Landscape

Product Code: ETC002754 Publication Date: May 2020 Product Type: Report
Publisher: 6Wresearch No. of Pages: 70 No. of Figures: 35 No. of Tables: 5

Kenya Stationery Market is expected to witness growth during the forecast period owing to surging demand for the stationery material, rising disposable income of middle-class consumers, rapid urbanization, rising living standards, economic growth, and changing consumer preferences. Additionally, the increasing literacy rate coupled with the increasing number of universities and schools in the country would propel the demand for the stationery market in Kenya.

According to 6wresearch, Kenya Stationery Market size is expected to grow during 2020-2026. In terms of application, the education segment is anticipated to lead the stationery market revenue share in Kenya over the upcoming years owing to the growing government initiatives coupled with increasing investment in the educational sector, increasing youth population among with numbers of highly educated professional workers and enhancing the quality of education.

In Kenya, the Stationery Market is anticipated to witness a negative growth in the economy over the first quarter of 2020 owing to the coronavirus pandemic which has a worse impact on the worldwide business. However, during the second half of 2020-2026, the Stationery Market in Kenya is expected to recover with strong growth in the economy. In product, the paper segment is projected to hold the stationery market revenue share in Kenya on the basis of growing demand in various sectors, increasing manufacturing and also due to the ban on plastic bags in the country.

The Kenya Stationery Market report thoroughly covers the Kenya Stationery Market by product and application. The Kenya Stationery Market outlook report provides an unbiased and detailed analysis of the on-going Kenya Stationery Market trends, opportunities/high growth areas, market drivers, and Kenya Stationery Market share by companies, which would help stakeholders to device and align market strategies according to the current and future market dynamics.

Key Highlights

  • Kenya Stationery Market Overview
  • Kenya Stationery Market Outlook
  • Kenya Stationery Market Forecast
  • Historical Data of Kenya Stationery Market Revenues and Volumes, for the Period 2016-2019.
  • Market Size & Forecast of Kenya Stationery Market Revenues and Volumes, until 2026.
  • Historical Data of Kenya Stationery Market Revenues and Volumes, by Product, for the Period 2016-2019.
  • Market Size & Forecast of Kenya Stationery Market Revenues and Volumes, by product, until 2026.
  • Historical Data of Kenya Stationery Market Revenues and Volumes, by application, for the Period 2016-2019.
  • Market Size & Forecast of Kenya Stationery Market Revenues and Volumes, by application, until 2026.
  • Market Drivers and Restraints
  • Kenya Stationery Market Price Trends
  • Kenya Stationery Market Trends and Industry Life Cycle
  • Porter’s Five Force Analysis
  • Market Opportunity Assessment
  • Kenya Stationery Market Share, By Players
  • Kenya Stationery Market Overview on Competitive Benchmarking
  • Company Profiles
  • Key Strategic Recommendations

Markets Covered

The Kenya Stationery Market report provides a detailed analysis of the following market segments:

  • By Product:
    • Paper
    • Writing Instrument
    • Office Stationery
    • Others
  • By Applications:
    • Education
    • Office
    • Others

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