The education sector on the basis of application registered the maximum revenue share in the Kenya Stationery Market – 6Wresearch
By application, owing to the rising enrolment of students in the universities of Kenya i.e., from 546,699 in 2020/2021 to 562,066 in 2021/2022 and further it is expected to rise to 600,000 in 2022/2023, the educational sector has dominated the Kenya stationery market that would expect to follow the same trend in the forecast period as well on the back of government efforts to encourage people towards educating their child, especially girl child.
According to 6Wresearch, Kenya stationery market size is projected to grow at a CAGR of 3.6% during 2023–29. In Kenya, the stationery market has grown significantly in previous years on account of the percentage of spending on child education by the people of the country, the increasing number of pre-primary, primary, and secondary schools, and the rise in enrolment of children in the schools has created a demand for the stationery products. For instance, the total number of schools from 2020 to 2021 has grown by 1.4% i.e., from 88,506 schools in 2020 to 89,747 schools in 2021. Moreover, the country’s National Education Sector Strategic Plan 2018 – 2022 in order to boost the quality and inclusive education, training, and research for sustainable development has created a demand for stationery products. Also, the development of commercial offices such as Karen Green, Riverside Square, and The Piano among others has increased the sale of office stationery during the previous years. Digitalization of the education sector in the country would act as a restraint for the market of stationery as the introduction and expansion of digital learning in schools and institutions under the Kenya Vision 2030 would grow digital culture in the forthcoming years.
According to Ravi Bhandari, Research Head, 6Wresearch, by sales channel, the offline segment has dominated the market as a large portion of consumers prefer to shop for stationery products in retail stores, kiosks, and street vendors due to their easy availability at nearby places.
The Kenya Stationery Market (2023-2029) report provides an in-depth analysis with 14 figures and 9 tables, covered in 64 pages. The report comprehensively covers the market by type, sales channel, and application. The report provides a detailed as well as unbiased analysis of the ongoing drivers, opportunities/high growth areas, and trends of the sector which are projected to support the stakeholders to align as well as devise their market strategies as per the latest and future market dynamics.