| Product Code: ETC4409691 | Publication Date: Jul 2023 | Updated Date: Sep 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Kenya Video on Demand (VoD) Market Overview |
3.1 Kenya Country Macro Economic Indicators |
3.2 Kenya Video on Demand (VoD) Market Revenues & Volume, 2021 & 2031F |
3.3 Kenya Video on Demand (VoD) Market - Industry Life Cycle |
3.4 Kenya Video on Demand (VoD) Market - Porter's Five Forces |
3.5 Kenya Video on Demand (VoD) Market Revenues & Volume Share, By Solution , 2021 & 2031F |
3.6 Kenya Video on Demand (VoD) Market Revenues & Volume Share, By Monetization Model , 2021 & 2031F |
3.7 Kenya Video on Demand (VoD) Market Revenues & Volume Share, By Industry Vertical Media, 2021 & 2031F |
4 Kenya Video on Demand (VoD) Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and connectivity in Kenya |
4.2.2 Growing popularity of online streaming platforms among Kenyan consumers |
4.2.3 Rising demand for local and regional content in the video on demand market |
4.3 Market Restraints |
4.3.1 Limited infrastructure and technological challenges in certain regions of Kenya |
4.3.2 High data costs and internet speed issues impacting user experience |
4.3.3 Competition from traditional television and piracy concerns |
5 Kenya Video on Demand (VoD) Market Trends |
6 Kenya Video on Demand (VoD) Market, By Types |
6.1 Kenya Video on Demand (VoD) Market, By Solution |
6.1.1 Overview and Analysis |
6.1.2 Kenya Video on Demand (VoD) Market Revenues & Volume, By Solution , 2021 - 2031F |
6.1.3 Kenya Video on Demand (VoD) Market Revenues & Volume, By Component, 2021 - 2031F |
6.1.4 Kenya Video on Demand (VoD) Market Revenues & Volume, By Pay-TV, 2021 - 2031F |
6.1.5 Kenya Video on Demand (VoD) Market Revenues & Volume, By IPTV, 2021 - 2031F |
6.1.6 Kenya Video on Demand (VoD) Market Revenues & Volume, By Over-the-Top (OTT) Services, 2021 - 2031F |
6.1.7 Kenya Video on Demand (VoD) Market Revenues & Volume, By Services, 2021 - 2031F |
6.2 Kenya Video on Demand (VoD) Market, By Monetization Model |
6.2.1 Overview and Analysis |
6.2.2 Kenya Video on Demand (VoD) Market Revenues & Volume, By Subscription-based, 2021 - 2031F |
6.2.3 Kenya Video on Demand (VoD) Market Revenues & Volume, By Advertising-based, 2021 - 2031F |
6.2.4 Kenya Video on Demand (VoD) Market Revenues & Volume, By Transaction-based, 2021 - 2031F |
6.2.5 Kenya Video on Demand (VoD) Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Kenya Video on Demand (VoD) Market, By Industry Vertical Media |
6.3.1 Overview and Analysis |
6.3.2 Kenya Video on Demand (VoD) Market Revenues & Volume, By Media, Entertainment, and Gaming, 2021 - 2031F |
6.3.3 Kenya Video on Demand (VoD) Market Revenues & Volume, By Travel and Hospitality, 2021 - 2031F |
6.3.4 Kenya Video on Demand (VoD) Market Revenues & Volume, By Education, 2021 - 2031F |
6.3.5 Kenya Video on Demand (VoD) Market Revenues & Volume, By Others, 2021 - 2031F |
7 Kenya Video on Demand (VoD) Market Import-Export Trade Statistics |
7.1 Kenya Video on Demand (VoD) Market Export to Major Countries |
7.2 Kenya Video on Demand (VoD) Market Imports from Major Countries |
8 Kenya Video on Demand (VoD) Market Key Performance Indicators |
8.1 Average daily active users on video on demand platforms |
8.2 Average viewing time per user |
8.3 Subscriber retention rate |
8.4 Average revenue per user |
8.5 Number of partnerships with local content creators or production companies |
9 Kenya Video on Demand (VoD) Market - Opportunity Assessment |
9.1 Kenya Video on Demand (VoD) Market Opportunity Assessment, By Solution , 2021 & 2031F |
9.2 Kenya Video on Demand (VoD) Market Opportunity Assessment, By Monetization Model , 2021 & 2031F |
9.3 Kenya Video on Demand (VoD) Market Opportunity Assessment, By Industry Vertical Media, 2021 & 2031F |
10 Kenya Video on Demand (VoD) Market - Competitive Landscape |
10.1 Kenya Video on Demand (VoD) Market Revenue Share, By Companies, 2024 |
10.2 Kenya Video on Demand (VoD) Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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