| Product Code: ETC12140532 | Publication Date: Apr 2025 | Updated Date: Dec 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Bhawna Singh | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2023, Laos continued to see significant imports of eyeliner, with top exporters being Thailand, India, and the United States of America. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a notable decline with a Compound Annual Growth Rate (CAGR) of -79.65% and a growth rate of -58.9%. This suggests a challenging environment for eyeliner imports in Laos, potentially influenced by shifting consumer preferences or economic factors.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Laos Eyeliner Market Overview |
3.1 Laos Country Macro Economic Indicators |
3.2 Laos Eyeliner Market Revenues & Volume, 2021 & 2031F |
3.3 Laos Eyeliner Market - Industry Life Cycle |
3.4 Laos Eyeliner Market - Porter's Five Forces |
3.5 Laos Eyeliner Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Laos Eyeliner Market Revenues & Volume Share, By Formulation Type, 2021 & 2031F |
3.7 Laos Eyeliner Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Laos Eyeliner Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Laos Eyeliner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and demand for cosmetic products in Laos |
4.2.2 Growing trend of makeup and beauty culture among younger demographics |
4.2.3 Introduction of innovative eyeliner products with long-lasting and smudge-proof formulas |
4.3 Market Restraints |
4.3.1 Limited availability of high-quality eyeliner brands in the Laos market |
4.3.2 Challenges related to distribution and retail channels for eyeliner products in Laos |
5 Laos Eyeliner Market Trends |
6 Laos Eyeliner Market, By Types |
6.1 Laos Eyeliner Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Laos Eyeliner Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Laos Eyeliner Market Revenues & Volume, By Pencil Eyeliners, 2021 - 2031F |
6.1.4 Laos Eyeliner Market Revenues & Volume, By Liquid Eyeliners, 2021 - 2031F |
6.1.5 Laos Eyeliner Market Revenues & Volume, By Gel Eyeliners, 2021 - 2031F |
6.1.6 Laos Eyeliner Market Revenues & Volume, By Felt-tip Pen Eyeliners, 2021 - 2031F |
6.2 Laos Eyeliner Market, By Formulation Type |
6.2.1 Overview and Analysis |
6.2.2 Laos Eyeliner Market Revenues & Volume, By Wooden or Twist-up Pencils, 2021 - 2031F |
6.2.3 Laos Eyeliner Market Revenues & Volume, By Waterproof or Felt-tip Pens, 2021 - 2031F |
6.2.4 Laos Eyeliner Market Revenues & Volume, By Pot or Stick Formulas, 2021 - 2031F |
6.2.5 Laos Eyeliner Market Revenues & Volume, By Felt-tip Applicator, 2021 - 2031F |
6.3 Laos Eyeliner Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Laos Eyeliner Market Revenues & Volume, By Women and Makeup Enthusiasts, 2021 - 2031F |
6.3.3 Laos Eyeliner Market Revenues & Volume, By Professionals and Young Adults, 2021 - 2031F |
6.3.4 Laos Eyeliner Market Revenues & Volume, By People with Sensitive Eyes, 2021 - 2031F |
6.3.5 Laos Eyeliner Market Revenues & Volume, By Quick Makeup Users, 2021 - 2031F |
6.4 Laos Eyeliner Market, By Application |
6.4.1 Overview and Analysis |
6.4.2 Laos Eyeliner Market Revenues & Volume, By Precision Eyeliner, 2021 - 2031F |
6.4.3 Laos Eyeliner Market Revenues & Volume, By Long-lasting Eyeliner, 2021 - 2031F |
6.4.4 Laos Eyeliner Market Revenues & Volume, By Smooth and Smudge-proof Lining, 2021 - 2031F |
6.4.5 Laos Eyeliner Market Revenues & Volume, By Defined Eyeliner with Ease, 2021 - 2031F |
7 Laos Eyeliner Market Import-Export Trade Statistics |
7.1 Laos Eyeliner Market Export to Major Countries |
7.2 Laos Eyeliner Market Imports from Major Countries |
8 Laos Eyeliner Market Key Performance Indicators |
8.1 Number of beauty influencers promoting eyeliner products in Laos |
8.2 Growth in online searches or social media mentions related to eyeliner trends in Laos |
8.3 Increase in the number of beauty stores stocking a variety of eyeliner brands in Laos. |
9 Laos Eyeliner Market - Opportunity Assessment |
9.1 Laos Eyeliner Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Laos Eyeliner Market Opportunity Assessment, By Formulation Type, 2021 & 2031F |
9.3 Laos Eyeliner Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Laos Eyeliner Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Laos Eyeliner Market - Competitive Landscape |
10.1 Laos Eyeliner Market Revenue Share, By Companies, 2024 |
10.2 Laos Eyeliner Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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