Market Forecast by Countries (Brazil, Mexico, Argentina, Rest of Latin America), By Component (Platform , Services), By Organization Size (SMES, Large Enterprises), By Vertical (Retail and eCommerce, Travel and Logistics, Automotive, BFSI, Telecom and IT, Media and Entertainment, Healthcare, Others (includes energy, education, real estate, and utilities and power)), By Channel (Messaging, Push notification, Mobile Emails, Quick Response (QR) Code, Location-based Marketing, In-app Messages, Mobile Web, Others) And Competitive Landscape
| Product Code: ETC4613117 | Publication Date: Jul 2023 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 300 | |
| Report Name | Latin America Mobile Marketing Market |
| Forecast period | 2025-2031 |
| CAGR | 7.5% |
| Growing Sector | Retail and E- commerce |
Latin America Mobile Marketing Market report thoroughly covers the by countries, by component, by organization size, by vertical, and by channel. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Latin America mobile marketing market is projected to reach USD 20.03 billion by 2031, growing at a CAGR of 7.5% from 2025 to 2031. This significant growth can be attributed to increasing investments in digital advertising and the emergence of new technologies like augmented reality and artificial intelligence in the mobile marketing space.
The mobile marketing market in Latin America is rapidly evolving, driven by the increasing penetration of smartphones and the growing accessibility of mobile internet. As consumers shift towards mobile platforms for their purchasing decisions and interactions, businesses are forced to adapt their marketing strategies to reach this dynamic audience effectively.
According to 6Wresearch, the Latin America Mobile Marketing Market size is expected to reach at a significant CAGR of 7.5% during the forecast period 2025-2031. The high usage of social media and messaging apps among Latin American consumers creates a prime opportunity for targeted advertising and customer engagement. Additionally, the rise of e-commerce, bolstered by improved payment processing options and secure transaction methods, further fuels the demand for mobile marketing strategies. Lastly, advances in data analytics and machine learning allow marketers to personalize their campaigns, enhancing user experience and driving higher conversion rates.
Emerging trends in the mobile marketing sector include the rise of influencer marketing, where brands partner with popular social media figures to promote products and services. The use of augmented reality (AR) and virtual reality (VR) in advertising is also gaining traction, providing immersive experiences that captivate consumers. Furthermore, the integration of artificial intelligence (AI) to streamline customer interactions through chatbots and automated messaging is reshaping the way businesses engage with their audience in real-time, leading to the Latin America Mobile Marketing Market growth.
Companies like Movile, a mobile commerce and marketplace leader, and Mercado Libre, often referred to as the 'Amazon of Latin America,' have made significant investments in mobile advertising strategies. Additionally, global giants such as Google and Facebook continue to dominate the scene.
Government regulation plays a crucial role in shaping the mobile marketing landscape in Latin America. Recent efforts to implement data protection laws, similar to the European GDPR, have increased scrutiny on how businesses collect and manage consumer information. Countries like Brazil and Argentina have established frameworks aimed at safeguarding user privacy, which necessitates that companies adopt transparent practices in their mobile marketing efforts.
The Latin America mobile marketing market is expected to experience significant growth driven by increasing smartphone penetration and digital adoption. The continued evolution of mobile technology, such as 5G connectivity, will facilitate faster and more reliable internet access, opening new avenues for marketers to engage consumers. Additionally, as more brands recognize the importance of personalization and interactive content, the integration of advanced technologies like AI and AR will likely become standard practice.
According to Dhaval, Research Manager, 6Wresearch, Brazil stands out as a frontrunner, driven by its large population and high smartphone penetration rates. With a rapidly growing digital user base, Brazilian consumers exhibit a strong engagement with mobile content, making it an attractive market for advertisers.
Based on vertical, the retail and eCommerce vertical is asserting itself as the leader. With the rise of online shopping and the increasing convenience of mobile transactions, retailers are leveraging mobile marketing strategies to reach consumers effectively. Campaigns often incorporate targeted promotions, social media engagement, and personalised recommendations.
The report offers a comprehensive study of the subsequent market segments:
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Latin America Mobile Marketing Market Overview |
| 3.1 Latin America Regional Macro Economic Indicators |
| 3.2 Latin America Mobile Marketing Market Revenues & Volume, 2021 & 2031F |
| 3.3 Latin America Mobile Marketing Market - Industry Life Cycle |
| 3.4 Latin America Mobile Marketing Market - Porter's Five Forces |
| 3.5 Latin America Mobile Marketing Market Revenues & Volume Share, By Countries, 2021 & 2031F |
| 3.6 Latin America Mobile Marketing Market Revenues & Volume Share, By Component, 2021 & 2031F |
| 3.7 Latin America Mobile Marketing Market Revenues & Volume Share, By Organization Size, 2021 & 2031F |
| 3.8 Latin America Mobile Marketing Market Revenues & Volume Share, By Vertical, 2021 & 2031F |
| 3.9 Latin America Mobile Marketing Market Revenues & Volume Share, By Channel, 2021 & 2031F |
| 4 Latin America Mobile Marketing Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.2.1 Increasing smartphone penetration in Latin America |
| 4.2.2 Rising demand for mobile data services |
| 4.2.3 Growth in e-commerce and digital payments |
| 4.2.4 Expansion of 4G and 5G networks in the region |
| 4.3 Market Restraints |
| 4.3.1 Economic instability in some Latin American countries |
| 4.3.2 Regulatory challenges in certain markets |
| 4.3.3 Limited access to affordable smartphones for a significant portion of the population |
| 5 Latin America Mobile Marketing Market Trends |
| 6 Latin America Mobile Marketing Market, 2021 - 2031 |
| 6.1 Latin America Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 6.2 Latin America Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 6.3 Latin America Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 6.4 Latin America Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 7 Brazil Mobile Marketing Market, 2021 - 2031 |
| 7.1 Brazil Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 7.2 Brazil Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 7.3 Brazil Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 7.4 Brazil Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 8 Mexico Mobile Marketing Market, 2021 - 2031 |
| 8.1 Mexico Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 8.2 Mexico Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 8.3 Mexico Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 8.4 Mexico Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 9 Argentina Mobile Marketing Market, 2021 - 2031 |
| 9.1 Argentina Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 9.2 Argentina Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 9.3 Argentina Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 9.4 Argentina Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 10 Rest of Latin America Mobile Marketing Market, 2021 - 2031 |
| 10.1 Rest of Latin America Mobile Marketing Market, Revenues & Volume, By Component, 2021 - 2031 |
| 10.2 Rest of Latin America Mobile Marketing Market, Revenues & Volume, By Organization Size, 2021 - 2031 |
| 10.3 Rest of Latin America Mobile Marketing Market, Revenues & Volume, By Vertical, 2021 - 2031 |
| 10.4 Rest of Latin America Mobile Marketing Market, Revenues & Volume, By Channel, 2021 - 2031 |
| 11 Latin America Mobile Marketing Market Key Performance Indicators |
| 11.1 Average revenue per user (ARPU) for mobile services |
| 11.2 Mobile internet penetration rate |
| 11.3 Number of mobile subscriptions per capita |
| 11.4 Mobile data usage per subscriber |
| 12 Latin America Mobile Marketing Market - Opportunity Assessment |
| 12.1 Latin America Mobile Marketing Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 12.2 Latin America Mobile Marketing Market Opportunity Assessment, By Component, 2021 & 2031F |
| 12.3 Latin America Mobile Marketing Market Opportunity Assessment, By Organization Size, 2021 & 2031F |
| 12.4 Latin America Mobile Marketing Market Opportunity Assessment, By Vertical, 2021 & 2031F |
| 12.5 Latin America Mobile Marketing Market Opportunity Assessment, By Channel, 2021 & 2031F |
| 13 Latin America Mobile Marketing Market - Competitive Landscape |
| 13.1 Latin America Mobile Marketing Market Revenue Share, By Companies, 2024 |
| 13.2 Latin America Mobile Marketing Market Competitive Benchmarking, By Operating and Technical Parameters |
| 14 Company Profiles |
| 15 Recommendations |
| 16 Disclaimer |