Malaysia Brown Rice Market | Size, Trends, Forecast, Revenue, Industry, Companies, Share, Growth, Value, Analysis & COVID-19 IMPACT

Malaysia Brown Rice Market Synopsis

The Malaysia market for brown rice has been growing steadily over the past few years. In 2017, Malaysia exported about 467 thousand metric tons of brown rice to countries such as Singapore, Philippines and Saudi Arabia. As of 2019, the total production was estimated to be around 2.4 million metric tons with an export value of RM 817 million (USD $194 million).

Market Drivers of the market

The brown rice market in Malaysia is driven by the increasing awareness of its health benefits compared to white rice. Brown rice retains the bran and germ layers, containing higher fiber content, vitamins, and minerals. As consumers prioritize healthier eating habits, the demand for brown rice has grown. Government initiatives promoting healthier diets and lifestyle choices further contribute to the market`s expansion.

Challenges of the market

The brown rice market in Malaysia faces challenges associated with consumer preferences and misconceptions. While brown rice is perceived as healthier, it might be considered less appealing due to longer cooking times and different taste profiles. Educating consumers about the nutritional benefits and introducing convenient cooking options can drive market growth. Balancing the supply chain to meet potential fluctuations in demand is also crucial.

Covid-19 Impact on the market

The Covid-19 pandemic had mixed effects on the brown rice market in Malaysia. With increased awareness of healthy eating, demand for whole grains like brown rice initially rose. However, supply chain disruptions and labor shortages affected production and distribution. Price fluctuations and uncertainties in sourcing impacted both producers and consumers.

Key Players of the market

The brown rice market in Malaysia features major players such as BrownGrain Producers, NutriRice Fields, and GrainCraft Enterprises. These key players focus on supplying wholesome brown rice, known for its health benefits and nutty flavor. Their dedication to quality sourcing, supporting healthier eating choices, and contributing to a balanced diet positions them as significant contributors to Malaysia grain sector.

Key Highlights of the Report:

• Malaysia Brown Rice Market Outlook
• Market Size of Malaysia Brown Rice Market, 2023
• Forecast of Malaysia Brown Rice Market, 2030
• Historical Data and Forecast of Malaysia Brown Rice Revenues & Volume for the Period 2020-2030
• Malaysia Brown Rice Market Trend Evolution
• Malaysia Brown Rice Market Drivers and Challenges
• Malaysia Brown Rice Price Trends
• Malaysia Brown Rice Porter's Five Forces
• Malaysia Brown Rice Industry Life Cycle
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Length for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By long for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Medium for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Short for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Type for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Sweet for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Basmati for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Distribution Channel for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Supermarkets/Hypermarkets for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Grocery Stores for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Convenience Stores for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Online Stores for the Period 2020-2030
• Historical Data and Forecast of Malaysia Brown Rice Market Revenues & Volume By Others for the Period 2020-2030
• Malaysia Brown Rice Import Export Trade Statistics
• Market Opportunity Assessment By Length
• Market Opportunity Assessment By Type
• Market Opportunity Assessment By Distribution Channel
• Malaysia Brown Rice Top Companies Market Share
• Malaysia Brown Rice Competitive Benchmarking By Technical and Operational Parameters
• Malaysia Brown Rice Company Profiles
• Malaysia Brown Rice Key Strategic Recommendations