Product Code: ETC214238 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The maternity wear market in Malaysia is on an upward trajectory, driven by changing societal norms and an increasing emphasis on comfort and style during pregnancy. Expecting mothers today seek clothing options that not only provide comfort but also cater to their fashion preferences. As a result, the market has witnessed the emergence of stylish and functional maternity wear brands. The e-commerce sector has also been instrumental in offering a wider array of choices to expecting mothers, making it easier for them to find clothing that fits their needs throughout pregnancy.
The maternity wear market in Malaysia is on the rise, primarily due to the increasing number of working mothers and the changing fashion preferences of pregnant women. Expectant mothers are looking for comfortable yet stylish clothing options during pregnancy, which has led to the growth of this market. Additionally, the expansion of e-commerce and the availability of a wide range of maternity wear online have made it easier for pregnant women to find suitable clothing options, further fueling market growth.
The maternity wear market in Malaysia grapples with fluctuating birth rates and economic conditions. Manufacturers must cater to diverse body types and comfort needs during pregnancy. Keeping maternity wear stylish and affordable while ensuring quality and safety standards is a constant challenge.
The maternity wear market in Malaysia experienced its own unique challenges during the COVID-19 pandemic. Pregnant women faced uncertainties related to healthcare and safety, leading to changes in shopping behavior. Many turned to online shopping for maternity wear to minimize physical interactions. The market also saw a shift in preferences towards comfortable and versatile clothing suitable for both pregnancy and postpartum stages. As the healthcare situation stabilizes, the maternity wear market is expected to rebound, with a continued focus on online retail and a preference for comfortable and functional maternity wear.
The maternity wear market in Malaysia has seen significant growth in recent years. Key players in this market include well-known brands such as Mothercare, Spring Maternity, and Mom`s Care. These companies offer a wide range of maternity clothing, catering to the diverse needs and preferences of expectant mothers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Maternity Wear Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Maternity Wear Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Maternity Wear Market - Industry Life Cycle |
3.4 Malaysia Maternity Wear Market - Porter's Five Forces |
3.5 Malaysia Maternity Wear Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Malaysia Maternity Wear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Maternity Wear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about maternity fashion and the availability of trendy maternity wear options |
4.2.2 Growing disposable income levels among expecting mothers in Malaysia |
4.2.3 Rising emphasis on comfort and style during pregnancy |
4.3 Market Restraints |
4.3.1 Limited availability of affordable maternity wear options in the Malaysian market |
4.3.2 Seasonality and fluctuating fashion trends impacting demand for maternity wear |
4.3.3 Challenges in finding the right fit and size for varying body shapes during pregnancy |
5 Malaysia Maternity Wear Market Trends |
6 Malaysia Maternity Wear Market, By Types |
6.1 Malaysia Maternity Wear Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Maternity Wear Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Malaysia Maternity Wear Market Revenues & Volume, By Outerwear, 2021-2031F |
6.1.4 Malaysia Maternity Wear Market Revenues & Volume, By Innerwear, 2021-2031F |
6.1.5 Malaysia Maternity Wear Market Revenues & Volume, By Nightwear, 2021-2031F |
6.2 Malaysia Maternity Wear Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Maternity Wear Market Revenues & Volume, By Store-based, 2021-2031F |
6.2.3 Malaysia Maternity Wear Market Revenues & Volume, By Online, 2021-2031F |
7 Malaysia Maternity Wear Market Import-Export Trade Statistics |
7.1 Malaysia Maternity Wear Market Export to Major Countries |
7.2 Malaysia Maternity Wear Market Imports from Major Countries |
8 Malaysia Maternity Wear Market Key Performance Indicators |
8.1 Average order value (AOV) of maternity wear purchases |
8.2 Customer satisfaction scores related to comfort and style factors |
8.3 Percentage of repeat customers within a specific time frame |
8.4 Number of new maternity wear designs launched annually |
8.5 Social media engagement metrics for maternity wear brands |
9 Malaysia Maternity Wear Market - Opportunity Assessment |
9.1 Malaysia Maternity Wear Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Malaysia Maternity Wear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Maternity Wear Market - Competitive Landscape |
10.1 Malaysia Maternity Wear Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Maternity Wear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |