Product Code: ETC332726 | Publication Date: Aug 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 | |
The men`s personal care market in Malaysia is on an upward trajectory, propelled by changing grooming and self-care trends among men. Increasing urbanization and a growing focus on personal grooming are driving the demand for products such as skincare, haircare, and grooming accessories tailored to men. To capitalize on this trend, brands are likely to introduce innovative products and marketing strategies to cater to the evolving needs of male consumers.
In the Malaysia men`s personal care market, changing societal attitudes towards grooming and self-care among men are key drivers. Men are increasingly interested in skincare, haircare, and grooming products, creating a growing market for these items. Marketing efforts that promote men`s self-care routines and the development of specialized products are expected to support market expansion.
Challenges in the Malaysia men`s personal care market include shifting consumer trends and competition. The market has witnessed changing grooming and skincare preferences among men, necessitating innovation in product offerings. Additionally, an increasing number of brands are entering this segment, intensifying competition. Meeting the evolving demands of male consumers while maintaining market share and profitability is a significant challenge for companies in this industry.
The men`s personal care market in Malaysia has experienced notable shifts in consumer behavior during the COVID-19 pandemic. With more people spending time at home and embracing remote work, self-grooming and personal care have taken on added significance. Men are increasingly investing in skincare, haircare, and grooming products to maintain their appearance and well-being. This trend is expected to continue even as the pandemic subsides, as men`s grooming and personal care routines have evolved beyond traditional norms. E-commerce platforms have played a pivotal role in facilitating product access and providing information to consumers. The men`s personal care market in Malaysia is likely to see sustained growth, driven by changing societal norms and consumer preferences.
Leading the Malaysia men`s personal care market are well-established brands like NIVEA Men (Beiersdorf), L`Or?al Men Expert, and Dove Men+Care (Unilever). These companies offer a wide range of grooming and skincare products tailored to men`s needs.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Men's Personal Care Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Men's Personal Care Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Men's Personal Care Market - Industry Life Cycle |
3.4 Malaysia Men's Personal Care Market - Porter's Five Forces |
3.5 Malaysia Men's Personal Care Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Malaysia Men's Personal Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Malaysia Men's Personal Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Malaysia Men's Personal Care Market Trends |
6 Malaysia Men's Personal Care Market, By Types |
6.1 Malaysia Men's Personal Care Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Men's Personal Care Market Revenues & Volume, By Product, 2021-2031F |
6.1.3 Malaysia Men's Personal Care Market Revenues & Volume, By Skin Care, 2021-2031F |
6.1.4 Malaysia Men's Personal Care Market Revenues & Volume, By Hair Care, 2021-2031F |
6.1.5 Malaysia Men's Personal Care Market Revenues & Volume, By Personal Grooming, 2021-2031F |
6.2 Malaysia Men's Personal Care Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Men's Personal Care Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.2.3 Malaysia Men's Personal Care Market Revenues & Volume, By Pharmacy &Drugstores, 2021-2031F |
6.2.4 Malaysia Men's Personal Care Market Revenues & Volume, By E-commerce, 2021-2031F |
6.2.5 Malaysia Men's Personal Care Market Revenues & Volume, By Others, 2021-2031F |
7 Malaysia Men's Personal Care Market Import-Export Trade Statistics |
7.1 Malaysia Men's Personal Care Market Export to Major Countries |
7.2 Malaysia Men's Personal Care Market Imports from Major Countries |
8 Malaysia Men's Personal Care Market Key Performance Indicators |
9 Malaysia Men's Personal Care Market - Opportunity Assessment |
9.1 Malaysia Men's Personal Care Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Malaysia Men's Personal Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Malaysia Men's Personal Care Market - Competitive Landscape |
10.1 Malaysia Men's Personal Care Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Men's Personal Care Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |