Malaysia Men's Underwear Market (2025-2031) Outlook | Forecast, Value, Revenue, Growth, Size, Share, Companies, Analysis, Trends & Industry

Market Forecast By By Material Type (Cotton, Wool, Silk, Polyester, Rayon, Linen, Nylon, Others), By By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), By By Size (XS, S, M, L, XL, XXL, XXXL), By By Age Group (15-25, 26-35, 46-55, 56-65, 65+), By By Sales Channel (Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Others) And Competitive Landscape
Product Code: ETC213518 Publication Date: May 2022 Updated Date: Feb 2025 Product Type: Market Research Report
Publisher: 6Wresearch No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

Malaysia Men`S Underwear Market Competition 2023

Malaysia Men`S Underwear market currently, in 2023, has witnessed an HHI of 2503, Which has decreased moderately as compared to the HHI of 7527 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Malaysia Men`S Underwear Market Competition 2023

Malaysia Mens Underwear Market Synopsis

The Malaysia men`s underwear market continues to exhibit steady growth. This market segment is influenced by factors like changing fashion trends, increasing awareness of comfort and style, and the rise in disposable incomes among Malaysia men. Key players in this market are focusing on innovative designs and materials to cater to evolving consumer preferences. E-commerce platforms have also played a significant role in expanding the reach of men`s underwear brands.

Drivers of the Market

The men`s underwear market in Malaysia is experiencing growth due to evolving fashion preferences and increasing brand awareness. Men are increasingly looking for underwear that offers comfort, style, and performance features. The market is witnessing a shift towards premium and designer brands as men become more discerning shoppers. E-commerce channels have made it easier for men to explore different styles and brands, contributing to market growth.

Challenges of the Market

The men`s underwear market in Malaysia faces challenges related to changing fashion preferences and consumer demographics. Adapting to evolving styles and catering to different age groups and body types can be demanding. Additionally, competition from international brands and e-commerce platforms can affect the market share of local brands. Balancing quality and price is crucial, as consumers may be price-sensitive when it comes to basic apparel like underwear.

COVID 19 Impact on the Market

The men`s underwear market in Malaysia felt the impact of the COVID-19 pandemic in various ways. Initially, with many people working from home and reducing social outings, the demand for formal and branded underwear declined. Instead, consumers favored comfortable and practical options. Brands that offered breathable and moisture-wicking materials saw an uptick in sales. Furthermore, the e-commerce platform became a crucial channel for men`s underwear retailers to reach their customers as brick-and-mortar stores faced restrictions and reduced foot traffic. As the situation improved, the market saw a recovery, but it also highlighted the importance of product diversification and online presence for sustained growth in the future.

Key Players in the Market

In the men`s underwear market, prominent players include Calvin Klein Malaysia, Hanes Brands Malaysia, and Jockey Malaysia. These companies are known for their high-quality men`s underwear and innerwear products, catering to the comfort and style preferences of consumers.

Key Highlights of the Report:

  • Malaysia Men's Underwear Market Outlook
  • Market Size of Malaysia Men's Underwear Market, 2024
  • Forecast of Malaysia Men's Underwear Market, 2031
  • Historical Data and Forecast of Malaysia Men's Underwear Revenues & Volume for the Period 2021-2031
  • Malaysia Men's Underwear Market Trend Evolution
  • Malaysia Men's Underwear Market Drivers and Challenges
  • Malaysia Men's Underwear Price Trends
  • Malaysia Men's Underwear Porter's Five Forces
  • Malaysia Men's Underwear Industry Life Cycle
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By By Material Type for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Cotton for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Wool for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Silk for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Polyester for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Rayon for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Linen for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Nylon for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Cotton Men's Underwear Market Revenues & Volume By Others for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By By Category for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Regular Brief for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Boxer Brief for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Boxer Shorts for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Trunks for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Thongs for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By By Size for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By XS for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By S for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By M for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By L for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By XL for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By XXL for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By XXXL for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By By Age Group for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By 15-25 for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By 26-35 for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By 46-55 for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By 56-65 for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By 65+ for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By By Sales Channel for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Wholesalers/ Distributors for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Hypermarkets/ Supermarkets for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Specialty Stores for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Multi-brand Stores for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Online Retailers for the Period 2021-2031
  • Historical Data and Forecast of Malaysia Men's Underwear Market Revenues & Volume By Others for the Period 2021-2031
  • Malaysia Men's Underwear Import Export Trade Statistics
  • Market Opportunity Assessment By By Material Type
  • Market Opportunity Assessment By By Category
  • Market Opportunity Assessment By By Size
  • Market Opportunity Assessment By By Age Group
  • Market Opportunity Assessment By By Sales Channel
  • Malaysia Men's Underwear Top Companies Market Share
  • Malaysia Men's Underwear Competitive Benchmarking By Technical and Operational Parameters
  • Malaysia Men's Underwear Company Profiles
  • Malaysia Men's Underwear Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Malaysia Men's Underwear Market Overview

3.1 Malaysia Country Macro Economic Indicators

3.2 Malaysia Men's Underwear Market Revenues & Volume, 2021 & 2031F

3.3 Malaysia Men's Underwear Market - Industry Life Cycle

3.4 Malaysia Men's Underwear Market - Porter's Five Forces

3.5 Malaysia Men's Underwear Market Revenues & Volume Share, By By Material Type, 2021 & 2031F

3.6 Malaysia Men's Underwear Market Revenues & Volume Share, By By Category, 2021 & 2031F

3.7 Malaysia Men's Underwear Market Revenues & Volume Share, By By Size, 2021 & 2031F

3.8 Malaysia Men's Underwear Market Revenues & Volume Share, By By Age Group, 2021 & 2031F

3.9 Malaysia Men's Underwear Market Revenues & Volume Share, By By Sales Channel, 2021 & 2031F

4 Malaysia Men's Underwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Malaysia Men's Underwear Market Trends

6 Malaysia Men's Underwear Market, By Types

6.1 Malaysia Men's Underwear Market, By By Material Type

6.1.1 Overview and Analysis

6.1.2 Malaysia Men's Underwear Market Revenues & Volume, By By Material Type, 2021-2031F

6.1.3 Malaysia Men's Underwear Market Revenues & Volume, By Cotton, 2021-2031F

6.1.4 Malaysia Men's Underwear Market Revenues & Volume, By Wool, 2021-2031F

6.1.5 Malaysia Men's Underwear Market Revenues & Volume, By Silk, 2021-2031F

6.1.6 Malaysia Men's Underwear Market Revenues & Volume, By Polyester, 2021-2031F

6.1.7 Malaysia Men's Underwear Market Revenues & Volume, By Rayon, 2021-2031F

6.1.8 Malaysia Men's Underwear Market Revenues & Volume, By Linen, 2021-2031F

6.1.9 Malaysia Men's Underwear Market Revenues & Volume, By Others, 2021-2031F

6.1.10 Malaysia Men's Underwear Market Revenues & Volume, By Others, 2021-2031F

6.2 Malaysia Men's Underwear Market, By By Category

6.2.1 Overview and Analysis

6.2.2 Malaysia Men's Underwear Market Revenues & Volume, By Regular Brief, 2021-2031F

6.2.3 Malaysia Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021-2031F

6.2.4 Malaysia Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021-2031F

6.2.5 Malaysia Men's Underwear Market Revenues & Volume, By Trunks, 2021-2031F

6.2.6 Malaysia Men's Underwear Market Revenues & Volume, By Thongs, 2021-2031F

6.3 Malaysia Men's Underwear Market, By By Size

6.3.1 Overview and Analysis

6.3.2 Malaysia Men's Underwear Market Revenues & Volume, By XS, 2021-2031F

6.3.3 Malaysia Men's Underwear Market Revenues & Volume, By S, 2021-2031F

6.3.4 Malaysia Men's Underwear Market Revenues & Volume, By M, 2021-2031F

6.3.5 Malaysia Men's Underwear Market Revenues & Volume, By L, 2021-2031F

6.3.6 Malaysia Men's Underwear Market Revenues & Volume, By XL, 2021-2031F

6.3.7 Malaysia Men's Underwear Market Revenues & Volume, By XXL, 2021-2031F

6.4 Malaysia Men's Underwear Market, By By Age Group

6.4.1 Overview and Analysis

6.4.2 Malaysia Men's Underwear Market Revenues & Volume, By 15-25, 2021-2031F

6.4.3 Malaysia Men's Underwear Market Revenues & Volume, By 26-35, 2021-2031F

6.4.4 Malaysia Men's Underwear Market Revenues & Volume, By 46-55, 2021-2031F

6.4.5 Malaysia Men's Underwear Market Revenues & Volume, By 56-65, 2021-2031F

6.4.6 Malaysia Men's Underwear Market Revenues & Volume, By 65+, 2021-2031F

6.5 Malaysia Men's Underwear Market, By By Sales Channel

6.5.1 Overview and Analysis

6.5.2 Malaysia Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021-2031F

6.5.3 Malaysia Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021-2031F

6.5.4 Malaysia Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021-2031F

6.5.5 Malaysia Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021-2031F

6.5.6 Malaysia Men's Underwear Market Revenues & Volume, By Online Retailers, 2021-2031F

6.5.7 Malaysia Men's Underwear Market Revenues & Volume, By Others, 2021-2031F

7 Malaysia Men's Underwear Market Import-Export Trade Statistics

7.1 Malaysia Men's Underwear Market Export to Major Countries

7.2 Malaysia Men's Underwear Market Imports from Major Countries

8 Malaysia Men's Underwear Market Key Performance Indicators

9 Malaysia Men's Underwear Market - Opportunity Assessment

9.1 Malaysia Men's Underwear Market Opportunity Assessment, By By Material Type, 2021 & 2031F

9.2 Malaysia Men's Underwear Market Opportunity Assessment, By By Category, 2021 & 2031F

9.3 Malaysia Men's Underwear Market Opportunity Assessment, By By Size, 2021 & 2031F

9.4 Malaysia Men's Underwear Market Opportunity Assessment, By By Age Group, 2021 & 2031F

9.5 Malaysia Men's Underwear Market Opportunity Assessment, By By Sales Channel, 2021 & 2031F

10 Malaysia Men's Underwear Market - Competitive Landscape

10.1 Malaysia Men's Underwear Market Revenue Share, By Companies, 2024

10.2 Malaysia Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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