Sri Lanka Men's Underwear Market (2025-2031) Outlook | Size, Value, Analysis, Industry, Growth, Share, Revenue, Forecast, Trends & Companies

Market Forecast By Material Type (Cotton, Wool, Silk, Polyester, Rayon, Linen, Nylon, Others), By Category (Regular Brief, Boxer Brief, Boxer Shorts, Trunks, Thongs), By Size (XS, S, M, L, XL, XXL, XXXL), By Age Group (15-25, 26-35, 46-55, 56-65, 65+), By Sales Channel (Wholesalers/ Distributors, Hypermarkets/ Supermarkets, Specialty Stores, Multi-brand Stores, Online Retailers, Others) And Competitive Landscape
Product Code: ETC213523 Publication Date: May 2022 Updated Date: Aug 2025 Product Type: Market Research Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 60 No. of Figures: 40 No. of Tables: 7

Sri Lanka Men`S Underwear Market Competition 2023

Sri Lanka Men`S Underwear market currently, in 2023, has witnessed an HHI of 4740, Which has decreased substantially as compared to the HHI of 9005 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.

 Sri Lanka Men`S Underwear Market Competition 2023

Sri Lanka Men`s Underwear Market Overview

The Sri Lanka Men`s Underwear Market is characterized by a growing demand for comfortable and high-quality innerwear among male consumers. The market is primarily driven by factors such as increasing awareness about personal hygiene, changing fashion trends, and a growing emphasis on fitness and wellness. Key players in the market offer a wide range of products, including briefs, boxers, trunks, and boxer briefs, catering to different preferences and needs of consumers. Sri Lanka`s apparel manufacturing industry, known for its expertise in producing high-quality garments, plays a significant role in the production of men`s underwear, ensuring both domestic supply and export opportunities. With an increasing number of local and international brands entering the market, competition is intensifying, leading to innovative product offerings and marketing strategies to attract and retain customers.

Sri Lanka Men`s Underwear Market Trends

The Sri Lanka Men`s Underwear Market is experiencing a shift towards more comfortable and sustainable options. Consumers are increasingly seeking underwear made from eco-friendly materials such as organic cotton or bamboo fibers. Performance-enhancing features like moisture-wicking and odor-resistance are also gaining popularity among active men. In terms of style, there is a growing preference for sleek and minimalist designs, with a focus on seamless construction for a smooth and invisible look under clothing. Additionally, the rise of e-commerce platforms has made it easier for consumers to access a wider variety of brands and styles, contributing to a more diverse and competitive market landscape. Overall, the trend in the Sri Lanka Men`s Underwear Market is moving towards comfort, sustainability, and innovation.

Sri Lanka Men`s Underwear Market Challenges

The Sri Lanka Men`s Underwear Market faces several challenges including increasing competition from both local and international brands, fluctuating raw material costs, and evolving consumer preferences. Local manufacturers are competing with well-established global brands, leading to pricing pressures and the need for constant innovation to stand out in the market. Additionally, the volatility of raw material prices, such as cotton and synthetic fibers, impacts production costs and profit margins. Moreover, changing consumer preferences towards more comfortable and sustainable materials present a challenge for traditional manufacturers who may need to adapt their product offerings to meet these demands. Overall, staying ahead in terms of product quality, pricing, and sustainability while navigating competitive pressures and fluctuating costs remains a key challenge for players in the Sri Lanka Men`s Underwear Market.

Sri Lanka Men`s Underwear Market Investment Opportunities

The Sri Lanka men`s underwear market presents several investment opportunities due to the growing demand for quality and comfortable innerwear among the male population. With an increasing focus on fashion and lifestyle trends, there is a rising demand for premium and designer men`s underwear in the market. Investing in the production and distribution of high-quality materials such as organic cotton, bamboo fibers, or moisture-wicking fabrics can cater to the health-conscious and environmentally conscious consumer segment. Additionally, introducing innovative designs, styles, and personalized options can attract younger consumers looking for unique and trendy underwear choices. Collaborating with local designers or influencers to create exclusive collections can also help differentiate the brand in the competitive market and drive sales. Overall, investing in product innovation, marketing strategies, and distribution channels can lead to success in the Sri Lanka men`s underwear market.

Sri Lanka Men`s Underwear Market Government Policy

Government policies related to the Sri Lanka Men`s Underwear Market primarily focus on trade regulations, quality standards, and consumer protection. The Sri Lankan government imposes tariffs and duties on imported men`s underwear to protect the local industry and promote domestic manufacturing. Additionally, product quality standards are enforced to ensure that the underwear sold in the market meets safety and health requirements. Consumer protection laws are in place to safeguard the rights of buyers, including regulations on fair pricing and transparent labeling practices. Overall, the government aims to create a competitive and fair market environment for the men`s underwear industry in Sri Lanka through these policies.

Sri Lanka Men`s Underwear Market Future Outlook

The future outlook for the Sri Lanka Men`s Underwear Market appears promising, driven by factors such as increasing disposable income, changing fashion trends, and a growing awareness of personal grooming among men. As the country`s economy continues to develop, consumers are expected to prioritize comfort, quality, and style when purchasing underwear. This trend is likely to lead to a surge in demand for premium and designer brands, as well as innovative fabric technologies offering enhanced comfort and performance. Furthermore, the rising influence of social media and e-commerce platforms is expected to facilitate greater access to a wider range of products, driving further growth in the market. Overall, the Sri Lanka Men`s Underwear Market is anticipated to experience steady growth and evolution in the coming years.

Key Highlights of the Report:

  • Sri Lanka Men's Underwear Market Outlook
  • Market Size of Sri Lanka Men's Underwear Market, 2024
  • Forecast of Sri Lanka Men's Underwear Market, 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Revenues & Volume for the Period 2021 - 2031
  • Sri Lanka Men's Underwear Market Trend Evolution
  • Sri Lanka Men's Underwear Market Drivers and Challenges
  • Sri Lanka Men's Underwear Price Trends
  • Sri Lanka Men's Underwear Porter's Five Forces
  • Sri Lanka Men's Underwear Industry Life Cycle
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Material Type for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Cotton for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Wool for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Silk for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Polyester for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Rayon for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Linen for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Nylon for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Cotton Men's Underwear Market Revenues & Volume By Others for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Category for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Regular Brief for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Boxer Brief for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Boxer Shorts for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Trunks for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Thongs for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Size for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By XS for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By S for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By M for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By L for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By XL for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By XXL for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By XXXL for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Age Group for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By 15-25 for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By 26-35 for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By 46-55 for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By 56-65 for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By 65+ for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Sales Channel for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Wholesalers/ Distributors for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Hypermarkets/ Supermarkets for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Specialty Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Multi-brand Stores for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Online Retailers for the Period 2021 - 2031
  • Historical Data and Forecast of Sri Lanka Men's Underwear Market Revenues & Volume By Others for the Period 2021 - 2031
  • Sri Lanka Men's Underwear Import Export Trade Statistics
  • Market Opportunity Assessment By Material Type
  • Market Opportunity Assessment By Category
  • Market Opportunity Assessment By Size
  • Market Opportunity Assessment By Age Group
  • Market Opportunity Assessment By Sales Channel
  • Sri Lanka Men's Underwear Top Companies Market Share
  • Sri Lanka Men's Underwear Competitive Benchmarking By Technical and Operational Parameters
  • Sri Lanka Men's Underwear Company Profiles
  • Sri Lanka Men's Underwear Key Strategic Recommendations

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1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Sri Lanka Men's Underwear Market Overview

3.1 Sri Lanka Country Macro Economic Indicators

3.2 Sri Lanka Men's Underwear Market Revenues & Volume, 2021 & 2031F

3.3 Sri Lanka Men's Underwear Market - Industry Life Cycle

3.4 Sri Lanka Men's Underwear Market - Porter's Five Forces

3.5 Sri Lanka Men's Underwear Market Revenues & Volume Share, By Material Type, 2021 & 2031F

3.6 Sri Lanka Men's Underwear Market Revenues & Volume Share, By Category, 2021 & 2031F

3.7 Sri Lanka Men's Underwear Market Revenues & Volume Share, By Size, 2021 & 2031F

3.8 Sri Lanka Men's Underwear Market Revenues & Volume Share, By Age Group, 2021 & 2031F

3.9 Sri Lanka Men's Underwear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F

4 Sri Lanka Men's Underwear Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing disposable income among Sri Lankan men

4.2.2 Growing awareness and preference for comfortable and stylish underwear

4.2.3 Rising focus on health and hygiene leading to higher demand for quality undergarments

4.3 Market Restraints

4.3.1 Presence of counterfeit products affecting brand reputation and market growth

4.3.2 Limited availability of premium and international brands in the market

5 Sri Lanka Men's Underwear Market Trends

6 Sri Lanka Men's Underwear Market, By Types

6.1 Sri Lanka Men's Underwear Market, By Material Type

6.1.1 Overview and Analysis

6.1.2 Sri Lanka Men's Underwear Market Revenues & Volume, By Material Type, 2021 - 2031F

6.1.3 Sri Lanka Men's Underwear Market Revenues & Volume, By Cotton, 2021 - 2031F

6.1.4 Sri Lanka Men's Underwear Market Revenues & Volume, By Wool, 2021 - 2031F

6.1.5 Sri Lanka Men's Underwear Market Revenues & Volume, By Silk, 2021 - 2031F

6.1.6 Sri Lanka Men's Underwear Market Revenues & Volume, By Polyester, 2021 - 2031F

6.1.7 Sri Lanka Men's Underwear Market Revenues & Volume, By Rayon, 2021 - 2031F

6.1.8 Sri Lanka Men's Underwear Market Revenues & Volume, By Linen, 2021 - 2031F

6.1.9 Sri Lanka Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

6.1.10 Sri Lanka Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

6.2 Sri Lanka Men's Underwear Market, By Category

6.2.1 Overview and Analysis

6.2.2 Sri Lanka Men's Underwear Market Revenues & Volume, By Regular Brief, 2021 - 2031F

6.2.3 Sri Lanka Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021 - 2031F

6.2.4 Sri Lanka Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021 - 2031F

6.2.5 Sri Lanka Men's Underwear Market Revenues & Volume, By Trunks, 2021 - 2031F

6.2.6 Sri Lanka Men's Underwear Market Revenues & Volume, By Thongs, 2021 - 2031F

6.3 Sri Lanka Men's Underwear Market, By Size

6.3.1 Overview and Analysis

6.3.2 Sri Lanka Men's Underwear Market Revenues & Volume, By XS, 2021 - 2031F

6.3.3 Sri Lanka Men's Underwear Market Revenues & Volume, By S, 2021 - 2031F

6.3.4 Sri Lanka Men's Underwear Market Revenues & Volume, By M, 2021 - 2031F

6.3.5 Sri Lanka Men's Underwear Market Revenues & Volume, By L, 2021 - 2031F

6.3.6 Sri Lanka Men's Underwear Market Revenues & Volume, By XL, 2021 - 2031F

6.3.7 Sri Lanka Men's Underwear Market Revenues & Volume, By XXL, 2021 - 2031F

6.4 Sri Lanka Men's Underwear Market, By Age Group

6.4.1 Overview and Analysis

6.4.2 Sri Lanka Men's Underwear Market Revenues & Volume, By 15-25, 2021 - 2031F

6.4.3 Sri Lanka Men's Underwear Market Revenues & Volume, By 26-35, 2021 - 2031F

6.4.4 Sri Lanka Men's Underwear Market Revenues & Volume, By 46-55, 2021 - 2031F

6.4.5 Sri Lanka Men's Underwear Market Revenues & Volume, By 56-65, 2021 - 2031F

6.4.6 Sri Lanka Men's Underwear Market Revenues & Volume, By 65+, 2021 - 2031F

6.5 Sri Lanka Men's Underwear Market, By Sales Channel

6.5.1 Overview and Analysis

6.5.2 Sri Lanka Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021 - 2031F

6.5.3 Sri Lanka Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021 - 2031F

6.5.4 Sri Lanka Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021 - 2031F

6.5.5 Sri Lanka Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021 - 2031F

6.5.6 Sri Lanka Men's Underwear Market Revenues & Volume, By Online Retailers, 2021 - 2031F

6.5.7 Sri Lanka Men's Underwear Market Revenues & Volume, By Others, 2021 - 2031F

7 Sri Lanka Men's Underwear Market Import-Export Trade Statistics

7.1 Sri Lanka Men's Underwear Market Export to Major Countries

7.2 Sri Lanka Men's Underwear Market Imports from Major Countries

8 Sri Lanka Men's Underwear Market Key Performance Indicators

8.1 Average selling price (ASP) of men's underwear in Sri Lanka

8.2 Online presence and engagement of men's underwear brands in the Sri Lankan market

8.3 Customer satisfaction scores for men's underwear brands in Sri Lanka

8.4 Percentage of men's underwear sales through e-commerce platforms

8.5 Growth rate of new product launches in the men's underwear segment in Sri Lanka

9 Sri Lanka Men's Underwear Market - Opportunity Assessment

9.1 Sri Lanka Men's Underwear Market Opportunity Assessment, By Material Type, 2021 & 2031F

9.2 Sri Lanka Men's Underwear Market Opportunity Assessment, By Category, 2021 & 2031F

9.3 Sri Lanka Men's Underwear Market Opportunity Assessment, By Size, 2021 & 2031F

9.4 Sri Lanka Men's Underwear Market Opportunity Assessment, By Age Group, 2021 & 2031F

9.5 Sri Lanka Men's Underwear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F

10 Sri Lanka Men's Underwear Market - Competitive Landscape

10.1 Sri Lanka Men's Underwear Market Revenue Share, By Companies, 2024

10.2 Sri Lanka Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

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