Product Code: ETC213522 | Publication Date: May 2022 | Updated Date: Feb 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
Vietnam Men`S Underwear market currently, in 2023, has witnessed an HHI of 4629, Which has increased moderately as compared to the HHI of 3143 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The men`s underwear market in Vietnam is witnessing steady growth due to changing consumer preferences and an increasing emphasis on comfort and style. Domestic and international brands are competing to offer a wide range of options, including boxers, briefs, and trunks, with varying fabrics and designs. As awareness of health and fitness grows, there is a rising demand for premium-quality, moisture-wicking, and breathable materials in men`s underwear. E-commerce platforms have made it convenient for consumers to explore and purchase a variety of men`s underwear products.
The growth of the Vietnam men`s underwear market is driven by changing fashion preferences, comfort considerations, and increasing awareness of quality undergarments. Men`s underwear includes a variety of styles, such as boxers, briefs, and trunks, designed to provide comfort and support. The growing fashion consciousness among men and the availability of stylish and functional underwear options support the market`s growth as consumers seek undergarments that combine fashion and comfort.
In the Vietnam men`s underwear market, brand differentiation and market penetration are significant challenges. Global and well-established brands dominate the market, making it difficult for local brands to carve out a substantial market share. Creating a unique value proposition and effectively communicating this to consumers are critical aspects to address this challenge.
The Vietnam men`s underwear market encountered disruptions during the COVID-19 pandemic, with shifts in consumer spending and preferences for comfortable and casual wear. Reduced demand for formal attire and the work-from-home trend influenced the underwear market. Manufacturers and retailers of men`s underwear in Vietnam adapted by promoting comfortable and versatile options. As work and fashion preferences evolve, the men`s underwear market is expected to adapt to new consumer trends.
Key players in the Vietnam men`s underwear market include both domestic underwear manufacturers and international lingerie brands. Domestic companies like BYC Vietnam Co., Ltd. play a vital role in producing and distributing men`s underwear and innerwear within Vietnam. Additionally, international lingerie brands like Triumph International are influential players in providing men`s underwear and intimate apparel to Vietnamese consumers.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Vietnam Men's Underwear Market Overview |
3.1 Vietnam Country Macro Economic Indicators |
3.2 Vietnam Men's Underwear Market Revenues & Volume, 2021 & 2031F |
3.3 Vietnam Men's Underwear Market - Industry Life Cycle |
3.4 Vietnam Men's Underwear Market - Porter's Five Forces |
3.5 Vietnam Men's Underwear Market Revenues & Volume Share, By By Material Type, 2021 & 2031F |
3.6 Vietnam Men's Underwear Market Revenues & Volume Share, By By Category, 2021 & 2031F |
3.7 Vietnam Men's Underwear Market Revenues & Volume Share, By By Size, 2021 & 2031F |
3.8 Vietnam Men's Underwear Market Revenues & Volume Share, By By Age Group, 2021 & 2031F |
3.9 Vietnam Men's Underwear Market Revenues & Volume Share, By By Sales Channel, 2021 & 2031F |
4 Vietnam Men's Underwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Vietnam Men's Underwear Market Trends |
6 Vietnam Men's Underwear Market, By Types |
6.1 Vietnam Men's Underwear Market, By By Material Type |
6.1.1 Overview and Analysis |
6.1.2 Vietnam Men's Underwear Market Revenues & Volume, By By Material Type, 2021-2031F |
6.1.3 Vietnam Men's Underwear Market Revenues & Volume, By Cotton, 2021-2031F |
6.1.4 Vietnam Men's Underwear Market Revenues & Volume, By Wool, 2021-2031F |
6.1.5 Vietnam Men's Underwear Market Revenues & Volume, By Silk, 2021-2031F |
6.1.6 Vietnam Men's Underwear Market Revenues & Volume, By Polyester, 2021-2031F |
6.1.7 Vietnam Men's Underwear Market Revenues & Volume, By Rayon, 2021-2031F |
6.1.8 Vietnam Men's Underwear Market Revenues & Volume, By Linen, 2021-2031F |
6.1.9 Vietnam Men's Underwear Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Vietnam Men's Underwear Market Revenues & Volume, By Others, 2021-2031F |
6.2 Vietnam Men's Underwear Market, By By Category |
6.2.1 Overview and Analysis |
6.2.2 Vietnam Men's Underwear Market Revenues & Volume, By Regular Brief, 2021-2031F |
6.2.3 Vietnam Men's Underwear Market Revenues & Volume, By Boxer Brief, 2021-2031F |
6.2.4 Vietnam Men's Underwear Market Revenues & Volume, By Boxer Shorts, 2021-2031F |
6.2.5 Vietnam Men's Underwear Market Revenues & Volume, By Trunks, 2021-2031F |
6.2.6 Vietnam Men's Underwear Market Revenues & Volume, By Thongs, 2021-2031F |
6.3 Vietnam Men's Underwear Market, By By Size |
6.3.1 Overview and Analysis |
6.3.2 Vietnam Men's Underwear Market Revenues & Volume, By XS, 2021-2031F |
6.3.3 Vietnam Men's Underwear Market Revenues & Volume, By S, 2021-2031F |
6.3.4 Vietnam Men's Underwear Market Revenues & Volume, By M, 2021-2031F |
6.3.5 Vietnam Men's Underwear Market Revenues & Volume, By L, 2021-2031F |
6.3.6 Vietnam Men's Underwear Market Revenues & Volume, By XL, 2021-2031F |
6.3.7 Vietnam Men's Underwear Market Revenues & Volume, By XXL, 2021-2031F |
6.4 Vietnam Men's Underwear Market, By By Age Group |
6.4.1 Overview and Analysis |
6.4.2 Vietnam Men's Underwear Market Revenues & Volume, By 15-25, 2021-2031F |
6.4.3 Vietnam Men's Underwear Market Revenues & Volume, By 26-35, 2021-2031F |
6.4.4 Vietnam Men's Underwear Market Revenues & Volume, By 46-55, 2021-2031F |
6.4.5 Vietnam Men's Underwear Market Revenues & Volume, By 56-65, 2021-2031F |
6.4.6 Vietnam Men's Underwear Market Revenues & Volume, By 65+, 2021-2031F |
6.5 Vietnam Men's Underwear Market, By By Sales Channel |
6.5.1 Overview and Analysis |
6.5.2 Vietnam Men's Underwear Market Revenues & Volume, By Wholesalers/ Distributors, 2021-2031F |
6.5.3 Vietnam Men's Underwear Market Revenues & Volume, By Hypermarkets/ Supermarkets, 2021-2031F |
6.5.4 Vietnam Men's Underwear Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.5.5 Vietnam Men's Underwear Market Revenues & Volume, By Multi-brand Stores, 2021-2031F |
6.5.6 Vietnam Men's Underwear Market Revenues & Volume, By Online Retailers, 2021-2031F |
6.5.7 Vietnam Men's Underwear Market Revenues & Volume, By Others, 2021-2031F |
7 Vietnam Men's Underwear Market Import-Export Trade Statistics |
7.1 Vietnam Men's Underwear Market Export to Major Countries |
7.2 Vietnam Men's Underwear Market Imports from Major Countries |
8 Vietnam Men's Underwear Market Key Performance Indicators |
9 Vietnam Men's Underwear Market - Opportunity Assessment |
9.1 Vietnam Men's Underwear Market Opportunity Assessment, By By Material Type, 2021 & 2031F |
9.2 Vietnam Men's Underwear Market Opportunity Assessment, By By Category, 2021 & 2031F |
9.3 Vietnam Men's Underwear Market Opportunity Assessment, By By Size, 2021 & 2031F |
9.4 Vietnam Men's Underwear Market Opportunity Assessment, By By Age Group, 2021 & 2031F |
9.5 Vietnam Men's Underwear Market Opportunity Assessment, By By Sales Channel, 2021 & 2031F |
10 Vietnam Men's Underwear Market - Competitive Landscape |
10.1 Vietnam Men's Underwear Market Revenue Share, By Companies, 2024 |
10.2 Vietnam Men's Underwear Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |