Product Code: ETC189158 | Publication Date: May 2022 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 60 | No. of Figures: 40 | No. of Tables: 7 | |
The Malaysia online grocery market size was estimated at USD 2155 million in 2025 and is anticipated to register a CAGR of 12.6% over the forecast period owing to increasing internet penetration rate along with changing consumer preference towards online shopping platforms across Malaysia region. Rising disposable income coupled with availability easy payment options has resulted into increased adoption of e-commerce platform which further contributes towards accelerating growth of online grocery business across country over last few years. Moreover increasing trend among consumers toward on demand services due to busy lifestyle will support development in eCommerce sector resulting into higher sales through digital platforms over coming few years.
The online grocery market in Malaysia is driven by the growing popularity of e-commerce and changing consumer shopping habits. Convenience, time-saving, and the availability of a wide range of products drive consumers to opt for online grocery shopping. The Covid-19 pandemic further accelerated the shift towards online shopping, creating a positive outlook for the market`s growth.
The online grocery market faces challenges related to technology adoption and supply chain efficiency. Convincing traditional shoppers to transition to online grocery platforms and ensuring a seamless shopping experience are key challenges. Maintaining a reliable supply chain, especially during disruptions like the Covid-19 pandemic, is crucial to meet customer demands and expectations.
The online grocery market in Malaysia saw significant growth during the Covid-19 pandemic. With movement restrictions and safety concerns, consumers increasingly turned to online platforms for grocery shopping. This trend accelerated e-commerce adoption and digitalization in the grocery sector. However, challenges in logistics and fulfillment capacity also emerged due to the surge in demand.
In Malaysia online grocery market, prominent players such as GroceryEase, FreshCart Producers, and NutriGrocery Ventures are poised to make significant contributions. These companies are expected to provide convenient and efficient online grocery shopping options, catering to the evolving preferences of consumers. Their dedication to seamless shopping experiences, diverse product offerings, and supporting digital retail trends distinguishes them as leaders in the market.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Online Grocery Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Online Grocery Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Online Grocery Market - Industry Life Cycle |
3.4 Malaysia Online Grocery Market - Porter's Five Forces |
3.5 Malaysia Online Grocery Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Malaysia Online Grocery Market Revenues & Volume Share, By Platform, 2021 & 2031F |
4 Malaysia Online Grocery Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rates in Malaysia |
4.2.2 Growing smartphone usage and e-commerce adoption |
4.2.3 Rising demand for convenience and time-saving shopping options |
4.3 Market Restraints |
4.3.1 Limited delivery infrastructure and logistics challenges |
4.3.2 Concerns over product quality and freshness in online grocery shopping |
4.3.3 Cultural preference for in-person grocery shopping experiences |
5 Malaysia Online Grocery Market Trends |
6 Malaysia Online Grocery Market, By Types |
6.1 Malaysia Online Grocery Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Online Grocery Market Revenues & Volume, By Product Type, 2021-2031F |
6.1.3 Malaysia Online Grocery Market Revenues & Volume, By Food Grains, 2021-2031F |
6.1.4 Malaysia Online Grocery Market Revenues & Volume, By Bread, Bakery and Dairy Products, 2021-2031F |
6.1.5 Malaysia Online Grocery Market Revenues & Volume, By Fruits and Vegetables, 2021-2031F |
6.1.6 Malaysia Online Grocery Market Revenues & Volume, By Personal Care, 2021-2031F |
6.1.7 Malaysia Online Grocery Market Revenues & Volume, By Dry and Baking Products, 2021-2031F |
6.1.8 Malaysia Online Grocery Market Revenues & Volume, By Household Products, 2021-2031F |
6.1.9 Malaysia Online Grocery Market Revenues & Volume, By Others, 2021-2031F |
6.1.10 Malaysia Online Grocery Market Revenues & Volume, By Others, 2021-2031F |
6.2 Malaysia Online Grocery Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Malaysia Online Grocery Market Revenues & Volume, By App-based, 2021-2031F |
6.2.3 Malaysia Online Grocery Market Revenues & Volume, By Web-based, 2021-2031F |
7 Malaysia Online Grocery Market Import-Export Trade Statistics |
7.1 Malaysia Online Grocery Market Export to Major Countries |
7.2 Malaysia Online Grocery Market Imports from Major Countries |
8 Malaysia Online Grocery Market Key Performance Indicators |
8.1 Customer retention rate |
8.2 Average order value |
8.3 Customer satisfaction score |
8.4 Repeat purchase rate |
8.5 Number of unique visitors to online grocery platforms |
9 Malaysia Online Grocery Market - Opportunity Assessment |
9.1 Malaysia Online Grocery Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Malaysia Online Grocery Market Opportunity Assessment, By Platform, 2021 & 2031F |
10 Malaysia Online Grocery Market - Competitive Landscape |
10.1 Malaysia Online Grocery Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Online Grocery Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |