| Product Code: ETC8138090 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Malaysia Social Listening Market Overview |
3.1 Malaysia Country Macro Economic Indicators |
3.2 Malaysia Social Listening Market Revenues & Volume, 2021 & 2031F |
3.3 Malaysia Social Listening Market - Industry Life Cycle |
3.4 Malaysia Social Listening Market - Porter's Five Forces |
3.5 Malaysia Social Listening Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Malaysia Social Listening Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rates in Malaysia leading to higher social media usage. |
4.2.2 Growing importance of social media monitoring for businesses to understand market trends and consumer sentiments. |
4.2.3 Rising adoption of digital marketing strategies by companies in Malaysia. |
4.2.4 Increasing focus on brand reputation management and crisis communication through social listening tools. |
4.3 Market Restraints |
4.3.1 Data privacy concerns and regulations impacting the collection and analysis of social media data. |
4.3.2 Limited awareness and understanding of the benefits of social listening among small and medium enterprises. |
4.3.3 Competition from traditional market research methods and reluctance to shift to digital tools. |
4.3.4 Challenges in accurately measuring the ROI of social listening efforts. |
5 Malaysia Social Listening Market Trends |
6 Malaysia Social Listening Market, By Types |
6.1 Malaysia Social Listening Market, By Industry Vertical |
6.1.1 Overview and Analysis |
6.1.2 Malaysia Social Listening Market Revenues & Volume, By Industry Vertical, 2021- 2031F |
6.1.3 Malaysia Social Listening Market Revenues & Volume, By BFSI, 2021- 2031F |
6.1.4 Malaysia Social Listening Market Revenues & Volume, By Retail & E-commerce, 2021- 2031F |
6.1.5 Malaysia Social Listening Market Revenues & Volume, By IT & Telecom, 2021- 2031F |
6.1.6 Malaysia Social Listening Market Revenues & Volume, By Media & Entertainment, 2021- 2031F |
6.1.7 Malaysia Social Listening Market Revenues & Volume, By Other Industry Verticals (Education, Travel & Hospitality, Healthcare etc.), 2021- 2031F |
7 Malaysia Social Listening Market Import-Export Trade Statistics |
7.1 Malaysia Social Listening Market Export to Major Countries |
7.2 Malaysia Social Listening Market Imports from Major Countries |
8 Malaysia Social Listening Market Key Performance Indicators |
8.1 Sentiment analysis accuracy rate: to gauge the effectiveness of social listening tools in understanding and categorizing consumer sentiments. |
8.2 Customer engagement metrics (likes, comments, shares): to measure the impact of social listening on increasing customer interactions and brand engagement. |
8.3 Trend identification speed: to assess how quickly social listening tools can detect and report emerging trends in the market. |
8.4 Customer satisfaction improvement index: to track the correlation between social listening insights and improvements in customer satisfaction levels. |
8.5 Influencer engagement rate: to measure the success of influencer marketing campaigns driven by social listening data. |
9 Malaysia Social Listening Market - Opportunity Assessment |
9.1 Malaysia Social Listening Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Malaysia Social Listening Market - Competitive Landscape |
10.1 Malaysia Social Listening Market Revenue Share, By Companies, 2024 |
10.2 Malaysia Social Listening Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |